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Impact of video analytics on retail store performance

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When you shop in an up market mall, you would sense that there are various cameras situated in the retail store. These cameras are processing the video recordings of the things that are taking place in the retail store in real time environment.

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Impact of video analytics on retail store performance

  1. 1. IMPACT OF VIDEO ANALYTICS ON RETAIL STORE PERFORMANCE
  2. 2.  When you shop in an up market mall, you would sense that there are various cameras situated in the retail store.  These cameras are processing the video recordings of the things that are taking place in the retail store in real time environment.  This process of analyzing video recording is called Video analytics. This process is used in retail stores for a variety of reasons which are…
  3. 3.  Many large retail stores feel the necessity to understand the pulse of their customers and what are the factors that prompt them to buy goods from the store.  These retail owners would also like to understand what are the reasons behind customer’s visiting the store and not making any sales closure? The pre recorded video is studied and these retail owners with their customer managers try to de code what attracts a customer and what does not.  Thus with the availability of these videos the retail managers understands which specific product show display has encouraged good sales and use those elements to encourage good sales among existing customers.
  4. 4.  One of the most important applications of these video recording in retail stores is that during peak shopping hours the retail owner can estimate the total number of people in the retail by using People Counting System.  The other great benefit they receive is that these real time recorded videos help to stop shop lifting in retail stores.  The retail manager cannot always check the customers who might shop lift things but the cameras work as his support and a shop lifting incident can be immediately stopped.
  5. 5.  Apart from these two above objectives, the retail owner thru the video recording can also check if each staff member is doing his job responsibilities as per the expectations.  Thus the process of video recording has tremendously helped in retail stores and helped them to develop smooth processes for daily operations, where the customer would enjoy an enhanced shopping experience.
  6. 6. Website: www.delopt.co.in Mail us : info@delopt.co.in Phone : +91-80-26665649

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