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Diffondere la ricerca con i social media

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Slide del seminario per i dottorandi dell'Università di Catania "Diffondere la ricerca con i social media" del 23 aprile 2015. E' possibile scaricare le slide da questo link: http://bit.ly/phd-days-ricerca-socialmedia
http://www.tecnoetica.it/2015/04/24/social-media-e-ricerca-scientifica-le-5-cose-da-sapere/

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Diffondere la ricerca con i social media

  1. 1. DIFFONDERE LA RICERCA CON I SOCIAL MEDIA DAVIDE BENNATO Dipartimento di Scienze Umanistiche Università di Catania dbennato@unict.it @tecnoetica
  2. 2. CATANIA23/04/2015 DAVIDEBENNATO http://creativecommons.org/licenses/by-nc-sa/3.0/it/deed.it
  3. 3. CATANIA23/04/2015 DAVIDEBENNATO • Di cosa parleremo oggi?  Il modello di Lasswell come schema orientativo
  4. 4. CATANIA23/04/2015 DAVIDEBENNATO
  5. 5. CATANIA23/04/2015 DAVIDEBENNATO • Chi è che sta comunicando?  È sempre importante che sia chiaro chi è che sta comunicando  È un ricercatore? È Il responsabile di un gruppo di ricerca? È il membro di un team?
  6. 6. CATANIA23/04/2015 DAVIDEBENNATO https://scholar.google.it/citations?user=7ZQryL8AAAAJ&hl=it
  7. 7. CATANIA23/04/2015 DAVIDEBENNATO
  8. 8. CATANIA23/04/2015 DAVIDEBENNATO • Cosa si vuole comunicare?  Il processo di ricerca: mentre si sta cucinando  Il risultato della ricerca: il piatto cucinato  L’impatto della ricerca: i commenti dei commensali
  9. 9. CATANIA23/04/2015 DAVIDEBENNATO • Come lo si vuole comunicare?  Testo: narrazione affascinante del processo  Altri media: foto, video, immagini (infografiche, diagrammi)
  10. 10. CATANIA23/04/2015 DAVIDEBENNATO • In che modo comunicare?  Trovare una leva comunicativa, elemento di notiziabilità  Conseguenze pubbliche, aneddoti, miti da sfatare, ecc. http://www.veronicaberns.com/
  11. 11. CATANIA23/04/2015 DAVIDEBENNATO
  12. 12. CATANIA23/04/2015 DAVIDEBENNATO • Il caso del Yoda medievale  Una figura mostruosa presente negli Smithfield Decretals (1300- 1340) di proprietà della British Library  Il post di Julian Harrison autore del blog Medieval Manuscript
  13. 13. CATANIA23/04/2015 DAVIDEBENNATO https://twitter.com/julianpharrison/status/588080978549178369
  14. 14. CATANIA23/04/2015 DAVIDEBENNATO https://twitter.com/julianpharrison
  15. 15. CATANIA23/04/2015 DAVIDEBENNATO https://twitter.com/julianpharrison/status/589043274633052161
  16. 16. CATANIA23/04/2015 DAVIDEBENNATO
  17. 17. CATANIA23/04/2015 DAVIDEBENNATO
  18. 18. CATANIA23/04/2015 DAVIDEBENNATO
  19. 19. CATANIA23/04/2015 DAVIDEBENNATO
  20. 20. CATANIA23/04/2015 DAVIDEBENNATO • A chi si sta rivolgendo?  Colleghi  Giornalisti  Decisori
  21. 21. CATANIA23/04/2015 DAVIDEBENNATO
  22. 22. CATANIA23/04/2015 DAVIDEBENNATO
  23. 23. CATANIA23/04/2015 DAVIDEBENNATO
  24. 24. CATANIA23/04/2015 DAVIDEBENNATO • Con quale canale comunicare  I social media sono spazi di relazione non canali di comunicazione e come tali vanno usati
  25. 25. CATANIA23/04/2015 DAVIDEBENNATO • Social media e la ricerca scientifica  La tipologia delle piattaforme dipende dal pubblico di riferimento  Piattaforme: generaliste e specializzate
  26. 26. CATANIA23/04/2015 DAVIDEBENNATO • Blog  Non hanno uno specifico pubblico di riferimento  Molto utilizzati come appunti di ricerca  Diversi i progetti editoriali: Science Blogs, Sci.Am. Blog network
  27. 27. CATANIA23/04/2015 DAVIDEBENNATO • Social network  Molto segmentati  Utilizzati come strumenti di connettività sociale
  28. 28. CATANIA23/04/2015 DAVIDEBENNATO https://explore.researchgate.net/pages/viewpage.action?pageId=951019
  29. 29. CATANIA23/04/2015 DAVIDEBENNATO • Wiki  Molto diffusi quelli verticali  Utilizzati come strumenti di community building
  30. 30. CATANIA23/04/2015 DAVIDEBENNATO • Document sharing  Strumenti per la circolazione di contenuti articolati  Utilizzati per approfondimenti e analisi
  31. 31. CATANIA23/04/2015 DAVIDEBENNATO http://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.1001535
  32. 32. CATANIA23/04/2015 DAVIDEBENNATO
  33. 33. CATANIA23/04/2015 DAVIDEBENNATO • Quale effetto ottenere con l’uso dei social media  La massima visibilità possibile del proprio lavoro  Cosa vuol dire visibilità?
  34. 34. CATANIA23/04/2015 DAVIDEBENNATO
  35. 35. CATANIA23/04/2015 DAVIDEBENNATO
  36. 36. CATANIA23/04/2015 DAVIDEBENNATO http://www.altmetric.com/
  37. 37. IL LATO OSCURO
  38. 38. CATANIA23/04/2015 DAVIDEBENNATO • Antony Garrett Lisi  Two B.S. degrees with highest honors in physics and mathematics (UCLA), Ph.D. in physics (UCSB)  Independent non-academic researcher • An Exceptionally Simple Theory of everything  A theory attempts to describe all fundamental interactions observed in nature, as a possible theory of everything, unifying Albert Einstein's general relativity with the standard model of particle physics. The theory, called E8 Theory, also predicts the existence of many new particles.  The theory is incomplete and not widely accepted by the physics community  Discussions of Lisi's theory developed rapidly over most major physics blogs  His theory was posted on arXiv  No academic journal published the paper
  39. 39. CATANIA23/04/2015 DAVIDEBENNATO
  40. 40. CATANIA23/04/2015 DAVIDEBENNATO • John Cannarella and Joshua A. Spechler  John Cannarella, PhD student (Princeton)  Joshua A. Spechler, PhD student (Princeton) • Epidemiological modeling of online social network dynamics  Facebook and MySpace follow the same growth and decline patterns of infectious disease outbreaks  The paper said Facebook reached its peak of popularity in 2012 and has already begun its decline  The paper uses Google search query data to determine popularity, and the SIR model to predict the death of Facebook  The research was posted on arXiv  A Facebook spokesman called the paper “nonsense.” Some experts also cast serious doubts
  41. 41. CATANIA23/04/2015 DAVIDEBENNATO
  42. 42. CONCLUDENDO
  43. 43. CATANIA23/04/2015 DAVIDEBENNATO DARE MASSIMA VISIBILITA’ ALLA RICERCA 1. Far capire sempre il proprio ruolo 2. Chiarire scopi/risultati della ricerca 3. Definire i pubblici a cui si rivolge 4. Usare strategicamente i social media (Twitter) 5. Sfruttare tutte le occasioni di visibilità
  44. 44. GRAZIE
  45. 45. CATANIA23/04/2015 DAVIDEBENNATO • Davide Bennato insegna Sociologia dei processi culturali e comunicativi e Sociologia dei media digitali presso il Dipartimento di Scienze Umanistiche dell’Università di Catania. • È stato docente per diverse università italiane: Roma “La Sapienza”, LUISS, Università di Siena, Università del Molise. • È socio fondatore ed ex vicepresidente (2005-08) di STS-Italia Società Italiana di Studi su Scienza e Tecnologia e membro dl consiglio di Amministrazione di Bench s.r.l., spin-off dell’Università di Catania specializzato in ricerche sociologiche e studi di mercato, dove si occupa di social media analytics. • I suoi interessi di ricerca sono relativi all’analisi dei comportamenti collettivi nei social media, all’etica dei Big data, al rapporto fra tecnologia e valori, ai modelli di comunicazione scientifica e tecnologica in rete. • Su questi temi ha svolto attività di ricerca presso la Fondazione Luigi Einaudi di Roma (2004-2007). • È autore dei volumi Le metafore del computer. La costruzione sociale dell’informatica (Meltemi, 2002), Sociologia dei media digitali (Laterza, 2011), Il computer come macroscopio (Franco Angeli, 2015). • Fra i suoi contributi più recenti: (2010) voce La circolazione delle tecnologie, in XXI Secolo Enciclopedia Treccani, (2012) Etica dei social network. Valori e comportamenti sociali in Facebook, (2014)The Open Laboratory: Limits and Possibilities of Using Facebook, Twitter, and YouTube as a Research Data Source (con F.Giglietto e L. Rossi), (2014) La dataveglianza di massa. Conseguenze etiche e relazionali delle scelte tecnologiche di Facebook (in “Pubbliche Intimità” a cura di G.Greco), (2014) Etica dei Big data. Le conseguenze sociali della raccolta massiva di informazioni (in “Studi Culturali”) • È redattore del Dizionario di informatica, dell’ICT e dei media digitali dell’Enciclopedia Treccani (2013).
  46. 46. CATANIA23/04/2015 DAVIDEBENNATO • Davide Bennato  Sociologia dei media digitali, Laterza, Roma-Bari, 2011 • Milioni di persone si informano e interagiscono fra loro attraverso l’uso di internet. Ognuno a suo modo partecipa alla messa in rete di notizie, ma anche alla trasformazione di questi strumenti di comunicazione e di socializzazione. Blog, wiki, social network sono – soprattutto – strumenti di relazione sociale. Il web partecipativo costringe quindi a un profondo ripensamento dei concetti classici della sociologia della comunicazione. • Davide Bennato propone una analisi approfondita dei diversi strumenti e delle piattaforme note al grande pubblico, da Facebook a Youtube, ed esamina le conseguenze etiche e sociali dell’uso delle nuove tecnologie. • Il libro su internet  Sito  http://www.sociologiadeimediadigitali.it  Facebook  http://www.facebook.com/sociologiadei mediadigitali  Twitter  http://twitter.com/mediadigitali
  47. 47. CATANIA23/04/2015 DAVIDEBENNATO • Davide Bennato  Il computer come macroscopio, FrancoAngeli, Milano, 2015 • L'esplosione degli strumenti per la gestione dei big data e la diffusione dei media digitali (Facebook, Twitter tra gli altri) si stanno traducendo in una sfida sempre più ardua alle nostre capacità di comprendere la contemporaneità. • Attraverso la metafora del macroscopio - il computer come strumento in grado di visualizzare processi estesi nel tempo e nello spazio - il libro mostra l'approccio che lega insieme le scienze sociali con le metodologie informatiche: la scienza sociale computazionale (computational social science). • Partendo dalla descrizione dei programmi di ricerca (dalla network science alle digital humanities), che hanno contribuito a integrare le scienze sociali con l'analisi computazionale, si arriva a impostare i problemi relativi alle conseguenze etiche • La sovrabbondanza di dati è davvero un aiuto alla ricerca? Fino a che punto è legittimo usare archivi digitali che contengono informazioni sulla vita delle persone? Quali sono i nuovi volti del controllo e della sorveglianza che queste tecnologie portano con sé? Sono solo alcune delle domande sollevate dallo scenario socio-tecnologico attuale e a cui è chiamata a rispondere una nuova generazione di ricercatori. • Sito  http://blog.francoangeli.it/neo/il-blog/
  48. 48. CATANIA23/04/2015 DAVIDEBENNATO Socialmedia http://twitter.com/tecnoetica http://www.facebook.com/davide.bennato http://www.linkedin.com/in/davidebennato http://www.youtube.com/tecnoetica http://pinterest.com/davidebennato/ Skype davide.bennato Blog www.tecnoetica.it www.processiculturali.it www.sociologiadeimediadigitali.it

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