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Corporate Twittering

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Pecha Kucha presentation about the internal and external use of Twitter in a corporate environment

Published in: Education, Technology, Business

Corporate Twittering

  1. 1. Corporate Twittering 0 Pecha Kucha about Corporate Twittering
  2. 2. Corporate Twittering 1 Corporate Twittering in the Enterprise 2.0 – Basic Structure1 Why Twitter matters and how it can be used in an enterprise2 Internal Use: Twitter as a tool to handle corporate communication3 External Use: Scope of application & Best Practice Source: cartoonstock.com
  3. 3. Corporate Twittering 2 Why does Twitter matter in the business world? (1/2)123 • Growing userbase • No. 2 social website (after Facebook ) Source: US-Data from www.compete.com (Nov. 2011)
  4. 4. Corporate Twittering 3 Why does Twitter matter in the business world? (2/2)1 The average Twitter user is: • Better educated2 • Higher income …than the average3 Internet user! • 2/3 between 18-45 • Brand conscious Source: digitalsurgeons (2011)
  5. 5. Corporate Twittering 4 How can employees benefit from the twitter use internally?1 Problem: decentralized infrastructure & teams2 Coordination News3 Help Image Source: jebusfist.deviantart.com
  6. 6. Corporate Twittering 5 What problems arise when using twitter internally?1 Coordination: Event planning, Project status, News2 Help: Mentoring, General Employee support3 Problem: Sensitive Information shouldn‘t be shared! Use private social networks for companies e.g. Yammer Source: yammer.com
  7. 7. Corporate Twittering 6 Why should a company use Twitter as a communication tool externally? (1/2)1 Customer Service Market awareness Building/Maintaining a Innovation2 relationship & Understanding Networking SEO3 Source: twitter.com
  8. 8. Corporate Twittering 7 Why should a company use Twitter as a communication tool externally? (2/2)1 News Promotions Extending reach Direct Sales2 Strengthen your branding3 Source: twitter.com
  9. 9. Corporate Twittering 8 Best Practice for starting a successfull corporate Twitter Account (1/2)1 • Be professional! Use a matching design2 • Be excellent!3 People don‘t settle for less • Be coherent! Embed Twitter in your existing Websites/Profiles
  10. 10. Corporate Twittering 9 Best Practice for starting a successfull corporate Twitter Account (2/2)1 • Be conversional! Twitter is a communication plattform2 • Be authentic!3 Don‘t behave yourself like sales-oriented robots • Be innovative! Explore new scopes of application
  11. 11. Corporate Twittering 10 Best Practice for starting a successfull corporate Twitter Account (2/2)1 • Track people that mention your company2 Follow • Use tools like TweetDeck/TweetScan3 • Professional & interesting content Create • Be proactive – post links (e.g. FAQs) • Respond fast! • Let other user engage in the helping Engage process
  12. 12. Corporate Twittering 11 Example for Best Practice: JetBlue123 Customer Support Customer Support Source: twitter.com
  13. 13. Corporate Twittering 12 Example for Best Practice: JetBlue1 Customer Support23 News Source: twitter.com
  14. 14. Corporate Twittering 13 Example for Best Practice: JetBlue1 Be professional!  Corporate Identity preserved Be excellent!  Perfectly answered to the concerns2 Be coherent!  Links to Website/FAQ Be authentic!  Appealing language e.g. „We‘re sorry“3 Be conversional!  Answered in an understable way Be innovative! Find new ways to use twitter
  15. 15. Corporate Twittering 14 Example for Best Practice: JetBlue1 Be innovative! Find new ways to use twitter2 Real-Time Response on Flight Delay3 Source: twitter.com
  16. 16. Corporate Twittering 15 Example for Best Practice: Zappos1 “Being authentic! “ to promote your company image23 Source: twitter.com
  17. 17. Corporate Twittering 16 Example for Best Practice: Zappos1 “Being authentic! “ to promote yourself as a transparent Enterprise 2.023 Source: twitter.com
  18. 18. Corporate Twittering 17 How twittering can go horribly wrong – Examples of wrong Twitter usage (1/3)1 If you use Twitter…2 Let the right people do it!3 Source: complex.com
  19. 19. Corporate Twittering 18 How twittering can go horribly wrong – Examples of wrong Twitter usage (2/3)1 If you use Twitter… Also introduce a quality control mechanism!23 Source: complex.com
  20. 20. Corporate Twittering 19 How twittering can go horribly wrong – Examples of wrong Twitter usage (3/3)1 If you use Twitter…2 Restrict personal usage!3 Source: digitalrecruitmentdigest.wordpress.com & twitter- project.blogspot.com
  21. 21. Corporate Twittering 20 But most importantly…1 Stay authentic! (not like them)23 Source: tomfishburne.com

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