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More than 90% of modern B2B buyers start their product research on a search engine. Is your organization or clientele positioned to capture that traffic? During this BMA-KC YP event, we’ll discuss how Google works, how you as a marketer can impact search results, and tips on building a career in digital marketing.
- The evolution of search engines, and how to get ahead of the next phase
- The classic challenges of search marketing for B2B, and how to overcome them
- Recent trends in search marketing you must be aware of
- Essential digital marketing skills you can start building right now