80% of modern B2B buyers start their product research using a search engine. Is your organization positioned to capture that traffic? During this presentation, we’d discussed how Google works, how you can impact search results, and the real-world tactics businesses are using to increase their search traffic and conversions.
- Recent trends in search marketing you must be aware of
- The classic challenges of search marketing for B2B, and how to overcome them
- At least three things you can do immediately to improve your Search Engine Optimization and Pay Per Click results
Presentation by David Vogel at the Business Marketing Association of Kansas City on Feb. 20, 2014.