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YOUR SITE
Major
Topic
Content Hubs are:
Groups of related content
Defined by keywords or Topic
Structured as independant g...
Major
Topic
Content Hubs:
Boost Search Engine Position
Increase Internal Link and Page Authority
Make for a better user ex...
YOUR SITE
Major
Topic
Your most important pages should be:
Clearly defined
Related by Topic
Given prominence in navigation...
Bug out
Bags and
Survival
Your Keywords should be:
Formed in a Hierarchy
Be obvious, yet natural and unique to each articl...
Menu Item
Bug out Bag
Guides
Your Internal Links should:
Always point up or across, never down
Never cancel each other out...
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Content Hubs for Good Google Search Results

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See full article here: http://www.malleeblue.com/how-to-create-google-friendly-content-hubs/

Content Hubs are a way of organising the work you publish, whether it’s rich media, video or the written word, that tells Google’s search engine (and your audience) which pieces of content are the most important on your site.

In addition to knowing how to present and optimise a single piece of content for maximum results in Google, I have seen over and over again, the positive effect a well organised Content Hub can have on the search engine position of a web page.

Published in: Education
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Content Hubs for Good Google Search Results

  1. 1. YOUR SITE Major Topic Content Hubs are: Groups of related content Defined by keywords or Topic Structured as independant groupings tied to a single site WHAT ARE CONTENT HUBS? Major Topic Major Topic A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. So content hubs are relevant to both web design and ongoing content marketing.
  2. 2. Major Topic Content Hubs: Boost Search Engine Position Increase Internal Link and Page Authority Make for a better user experience WHY ARE CONTENT HUBS IMPORTANT? Major Topic Major Topic Secondary Topic Secondary Topic Secondary Topic Secondary Topic Content hubs are the key to winning attention in a crowded field. They work because they have a structure: a wide base around a high centre. They help you to arrange internal links that tell Google which pages are your most important pages and the yhelp you to arrange your content in to meaningful information for users and search engines.
  3. 3. YOUR SITE Major Topic Your most important pages should be: Clearly defined Related by Topic Given prominence in navigation and throughout the site CONTENT HUBS HELP YOU PLAN AND CREATE Major Topic Major Topic Secondary Topic Secondary Topic Secondary Topic Secondary Topic
  4. 4. Bug out Bags and Survival Your Keywords should be: Formed in a Hierarchy Be obvious, yet natural and unique to each article Included in Titles, meta tags and image attributes CONTENT HUBS INCREASE KEYWORD POTENTIAL BOB for Dogs BOB for Cats Best Knife for a Cat Crisis How to Find Clean Water How to Keep Warm at Night Best Newborn Formula BOB for Babies
  5. 5. Menu Item Bug out Bag Guides Your Internal Links should: Always point up or across, never down Never cancel each other out Use natural variation in the Anchor text CONTENT HUBS CREATE POWERFUL LINKS BOB for Dogs BOB for Cats Best Knife for a Cat Crisis How to Find Clean Water How to Keep Warm at Night Best Fur Combs for Cats

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