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8 steps to Optimise Any Page in Google

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On Page optimisation for the first page of Google. Infographic source: http://www.malleeblue.com

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8 steps to Optimise Any Page in Google

  1. 1. 8 SIMPLE STEPS TO OPTIMISE ANY PAGE IN 5 Copyright 2016 1 www.cheeseshop.com/blue-cheddar-cheese Your URL is short and contains your targeted keyword or phrase. 2 DISCOVER THE HISTORY OF BLUE CHEDDAR Title uses keywords, is a H1 tag and around 55 characters long. Meta Description is around 150 characters, includes a call to action and keywords. THE URL TITLE AND META DESCRIPTION 3 Includes topically and semantically related keywords and concepts. Sub headings in order (H2, H3, etc.) with relevant keywords. 4 Linking out to other sites isn't cheesy. It puts you in good company. Vary linked text and keep it natural. Do it sparingly. Users will thank you and Google will reward you. INTRODUCTION AND BODY USE AUTHORITY LINKS FROM OTHERS 5 www.cheeseshop.com/buy-blue-cheddar Try not to link to your own, less important pages. However, if this is a secondary page, you can boost your most important - or money page - by linking to it from here. 6 Google and users love images, video and other rich media. All images have attributes, title and descriptions which Google reads and uses to rank your images. Be sure to fill those image fields in. LINK TO YOUR BEST PAGES OPTIMISE ALL YOUR IMAGES 7 Is this a review? Do you mention locations? You can highlight your content using Schema and Structured Data. Showcase it in Google's search results for better click through rates. 8 Most people will leave your site if it fails to load in 3 seconds. Google wants to satisfy searchers and so it rewards fast sites. Keep your website lean and lightening fast. USE SCHEMA AND STRUCTURED DATA SITE SPEED AND LOADING TIME Bullet points help users and therefore, Google loves them too.

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