Christ In Business 2012


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David Tonen's slide presentation from the Christ-In-Business 2012 conference on the power of telling your story.

Published in: Spiritual, Business, Technology
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  • Christ In Business 2012

    1. 1. David 1
    2. 2. David Tonen• Degree in Marketing (1990)• 20 years corporate marketing experience• LifeBridge Community Church (2005)• (2010)• Integrity Magazine (2011) 2
    3. 3. What is Marketing?• Not just advertising• A discipline of communicating Your Story 3
    4. 4. 4
    5. 5. Definition• “The art (and science) of becoming• Knowable• Likeable &• Trustable” – John Jantsch, Duct Tape Marketing 5
    6. 6. Your StoryHow people get to know, like, and trust you.• What is your passion?• What is your calling? – What one thing must you do?• Its your STORY and only YOU can tell it! 6
    7. 7. The Story Connect• People buy from people they “connect” with• Your STORY will resonate (with some)• Your STORY is your biggest difference maker 7
    8. 8. Your God Story• God changed your life• You have seen Him in action• Put Him first in your life• Put Him first in your business• Your business will be unique• People respect that you stand for who you are• No one can argue YOUR God Story! 8
    9. 9. Your Business• Your Business is God’s Business• Your Business IS MINISTRY• If you put God First your business will be a success – not just monetarily but in ways that will change the world: – Changed lives – Funding ministry ***You can go where your pastor cannot go 9
    10. 10. S – Strategy (The Plan) STORYT – Technology (Electronic Tools – Web/Social Media)O – Outreach (Advertising/Promotion/Communication)R – Research (Who They Are)Y – You (Who Are You) 10
    11. 11. Strategy Marketing Strategy• A marketing plan helps you clearly answer:• Who are we?• Who is our target audience(s)?• What are their needs?• How will we speak to them?• How will we communicate? (Tools you use)• Measure: Are they responding? 11
    12. 12. You Branding• Who are we as an organization?• What is our culture?• Who are we trying to reach?• What are our resources?• What do we offer them?• How can we engage them? 12
    13. 13. Research Market Research• Who is our target audience?• Where are they?• What are their needs?• How can we meet these needs?• How can we talk to them? 13
    14. 14. Outreach Advertising• Connecting with your target audience:• Where are they?• When?• What tools? – Electronic – Print• What will we say so they notice us? 14
    15. 15. Technology• Website – Communications Hub• SEO – Google• Social Media – Facebook – E-mail, Blogs, Podcasts – Youtube, Twitter, Pintrest, & the next... – Mobile 15
    16. 16. S – Strategy (The Plan) STORYT – Technology (Electronic Tools – Web/Social Media)O – Outreach (Advertising/Promotion/Communication)R – Research (Who They Are)Y – You (Who Are You) 16
    17. 17. Why Should YOU Have A Strategic Communications Plan?Greater:• Effectiveness (clarity, consistency)• Impact (reach more people)• Excellence (represent yourselves well)• Stewardship of Resources (people & $)• Reduces Stress (harmony & unity) 17
    18. 18. ResourcesBooks:• The Bible: Jeremiah• Crazy Love / Francis Chan• Story Branding / SignorelliPodcast:• 18
    19. 19. Questions? 19
    20. 20. Connect with Me••• Twitter: @DavidTonen• Podcast:• Facebook: 20