1. 5 WAYS A CFO CAN PROMOTE
TRANSPARENCY IN A SAAS COMPANY
PRESENTATION BY DAVID STACK

2. TRANSPARENCY IS A
CRITICAL ELEMENT IN ANY
COMPANY, ESPECIALLY AT
A STARTUP, TO HELP
SUPPORT THE SCALING OF
THE ORGANIZATION.

3. AS A CFO OF SEVERAL
STARTUPS I HAVE SEEN
AND CONTRIBUTED TO THE
POWER TRANSPARENCY
CAN HAVE ON GROWING
ORGANIZATIONS THROUGH
SOME CORE METHODS.

4. HERE ARE 5 WAYS A CFO CAN
PROMOTE TRANSPARENCY IN
AN SAAS:

5. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
1. VALUES
▸ This is the compass for a company
that helps set the course for how it
approaches key decisions like
hiring, employee development,
and strategic planning.

6. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
▸ Have you thought about how well
your company’s values will scale as
you grow?
1. VALUES

7. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
▸ There are so many business
models, markets, and execution
challenges when you are growing
your company.
▸ You can’t spend precious time
making material changes to your
culture.
1. VALUES

8. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
2. PEOPLE
▸ Transparency is essential from the
CEO down through the
organization so that employees
understand what the expectations
are and how success is measured.

9. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
▸ The benefit of having values that
can support the scaling of the
company is essential for
developing talent within the
organization.
2. PEOPLE

10. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
▸ Establishing
clear channels
and methods for
interacting with
the entire
organization is
table stakes in
today’s
environment.
2. PEOPLE

11. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
3. RECRUITING
▸ Establishing your company’s core
values is the bedrock layer that
must be firm before you begin to
accelerate your hiring.

12. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
▸ Listing your values prominently
across your web and mobile
presence is critical to get
alignment between the candidates
you engage with and the
company’s recruiting process.
3. RECRUITING

13. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
▸ Even throughout the interview
process it is important that all
employees that interact with
candidates embody the company’s
values.
3. RECRUITING

14. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
▸ In today’s environment the
perception and feedback that
candidates have when interacting
with any representative of your
company can impact your brand.
3. RECRUITING

15. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
▸ Make sure you go to great lengths
to ensure that the recruiting
process is a good experience for
all candidates.
3. RECRUITING

16. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
4. REPORTING
▸ Reporting is a key area that
transparency can be used to help
build trust amongst everyone
within the company.

17. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
▸ Does everyone within your
organization understand
how the company is
performing, what metrics
are important, how are
you doing vs your
competition?
4. REPORTING

18. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
▸ Sharing this key information, on a
regular basis, is the best way to
better educate the company and
to reinforce how actual
performance is progressing
against short and long term goals.
4. REPORTING

19. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
▸ You should find that your
employees feel more empowered
and will actually strive to learn
more about your company’s
products and overall market
opportunity.
4. REPORTING

20. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
5. COMMUNICATION
▸ It is important that your
company’s approach to
communication is very
thoughtful and aligned
across the board.

21. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
▸ The best way to get buy in to the
company’s strategic plan and key
milestones is to share the
information on a regular basis with
the entire company.
5. COMMUNICATION

22. 5 WAYS A CFO CAN PROMOTE TRANSPARENCY IN AN SAAS
▸ The feedback generated from this
type of consistent dialogue can
also help to strengthen alignment
across the organization and
develop deeper loyalty to the
company and the overall mission.
5. COMMUNICATION

23. DAVID-
STACK.COM
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