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Five Commandments of Successful SaaS Startups

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Former QStream and Localytics CFO has more than 20 years of executive experience. Here he breaks down the key steps to ensuring your SaaS startup can grow while leaving customers happy. @DavidStack33 on Twitter.

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Five Commandments of Successful SaaS Startups

  1. 1. F I V E C O M M A N D M E N T S O F S U C C E S S F U L S T A R T U P S D A V I D - S T A C K . C O M B Y S M A L L B U S I N E S S E X P E R T   A N D C F O D A V I D S T A C K
  2. 2. D A V I D - S T A C K . C O M SaaS aims to simplify functionality so that a company can drive their service with a dashboard (as opposed to needing an advanced computer science degree) SAAS @DavidStack33
  3. 3. D A V I D - S T A C K . C O M 1CLEARLY DEFINE VALUEHave a simplified answer about how your product will improve the customer's efficiency or bottom line. Define that improvement in very specific terms
  4. 4. Q U A L I T Y I S K E Y ! A S I M P L E , U S E R - F R I E N D L Y P R O D U C T I S M O R E L I K E L Y T O A T T R A C T C O N V E R T E R S T H A N O N E T H A T N E C E S S I T A T E S C U S T O M E R S E R V I C E A N D T R O U B L E S H O O T I N G . D A V I D - S T A C K . C O M @ D A V I D S T A C K 3 3 F O C U S O N P R O D U C T
  5. 5. D A V I D - S T A C K . C O M 3 LOOK BEYOND FREE MODEL Reserving the right features for paying customers will make both your free model and paid model effective. That difference is key if you want your incomes to grow. 
  6. 6. T A K E C H U R N S E R I O U S L Y - Y O U W A N T Y O U R C U S T O M E R S P A Y I N G F O R L I F E . U S E C O H O R T A N A L Y S I S A N D O F F E R G R E A T C U S T O M E R S U P P O R T . D A V I D - S T A C K . C O M @ D A V I D S T A C K 3 3
  7. 7. M A G N E T M A R K E T I N G 5STRONG SECURITY Investing in security to mitigate threats is key in ensuring future customer satisfaction and growing trust in your product.
  8. 8. I F Y O U H A V E Q U E S T I O N S , H O L L E R ! F U L L A R T I C L E : D A V I D - S T A C K . C O M @ D A V I D S T A C K 3 3 O N T W I T T E R . David Stack has more than 20 years of executive experience in the business field. He is the former CFO of QStream and Localytics.

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