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Invitation for Board of Advisors Giving by clicking

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GiveDo.com lets communities turn collective search traffic into cash for their preferred causes

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The problem "This is the worst fundraising environment I've ever worked in" Jeffrey Towers, chief development officer for the American Red Cross USA Today, Oct 27 th 2008

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The insight <ul><li>Times are tough for non-profits, </li></ul><ul><ul><li>Their services are in greater demand than ever </li></ul></ul><ul><ul><li>Giving has slowed to a trickle, fund raising is hard </li></ul></ul><ul><li>They have largely missed out on the tech revolution </li></ul><ul><ul><li>Many are using internet technologies to enable services and operations but few have created new revenue sources from the internet </li></ul></ul>GiveDo lets all charities, regardless of size or sophistication profit from the web activity of their supporters (they don’t even need a website)

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Our solution Enable charities to get a share of the click though revenue from all their supporters web searches

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How it works Fund raiser’s Adsense account Fund raisers go to GiveDo.com… … they create a custom search page… … and share it with their community… … the community uses it for all their web searching… … Google shares revenue earned on community clicks Custom Search … all searches served by the Google search engine, same great quality…

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Covering the GiveDo costs Search results Ads to cover GiveDo’s costs Revenue from these ads goes to the charity

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Sizing up our probability of success <ul><li>Threats </li></ul><ul><ul><li>Reliant on Google </li></ul></ul><ul><ul><li>Dependant on getting adoption </li></ul></ul><ul><li>Strengths </li></ul><ul><ul><li>Creates real value </li></ul></ul><ul><ul><li>Real customer need </li></ul></ul><ul><ul><li>Opens a new channel for revenue creation </li></ul></ul><ul><ul><li>People are passionate about supporting causes </li></ul></ul><ul><ul><li>Scaleable business </li></ul></ul>GiveDo is in the right place at the right time

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Go to market <ul><li>Achievements </li></ul><ul><ul><li>GiveDo.com operational </li></ul></ul><ul><ul><li>Motivated team </li></ul></ul><ul><ul><li>The seeds of an initial buzz </li></ul></ul><ul><ul><li>One real client </li></ul></ul><ul><ul><li>Base of nonprofit contacts </li></ul></ul><ul><ul><li>48c revenue so far </li></ul></ul><ul><li>Our Plan </li></ul><ul><ul><li>Direct invitations to fund raising and IT managers at key charities </li></ul></ul><ul><ul><li>Promote GiveDo through social networking </li></ul></ul><ul><ul><li>Press releases to IT and community journalists </li></ul></ul>

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What we seek from board members <ul><ul><li>Guidance on business direction </li></ul></ul><ul><ul><li>Mentorship and advice </li></ul></ul><ul><ul><li>Connections to the non-profit sector and their supporters </li></ul></ul>We hope you will join us on this exciting and worthy venture

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Want to generate cash for your favorite cause? <ul><li>Here’s how </li></ul><ul><ul><li>Go to GiveDo.com </li></ul></ul><ul><ul><li>Create a custom search page </li></ul></ul><ul><ul><li>Share it with all your friends </li></ul></ul>

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Giving by clicking

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<ul><li>Delivered at Startup Camp II in Sydney, AU on 18, Dec 2008. </li></ul><ul><li>Presented by David Jones and David Soul. </li></ul><ul><li>Details and contact information at www.givedo.com </li></ul>