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Venture Pitch for GiveDo Hackathon Startup


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The new social startup GiveDo was built in one hectic weekend in 2009 by volunteers at StartUp Camp II in Sydney, AU. This pitch for a board of advisors was made to Australian venture capitalists. GiveDo enables any charity to earn revenue from search advertising. See for more.

Published in: Technology, News & Politics
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Venture Pitch for GiveDo Hackathon Startup

  1. 1. Invitation for Board of Advisors Giving by clicking
  2. 2. lets communities turn collective search traffic into cash for their preferred causes
  3. 3. The problem "This is the worst fundraising environment I've ever worked in" Jeffrey Towers, chief development officer for the American Red Cross USA Today, Oct 27 th 2008
  4. 4. The insight <ul><li>Times are tough for non-profits, </li></ul><ul><ul><li>Their services are in greater demand than ever </li></ul></ul><ul><ul><li>Giving has slowed to a trickle, fund raising is hard </li></ul></ul><ul><li>They have largely missed out on the tech revolution </li></ul><ul><ul><li>Many are using internet technologies to enable services and operations but few have created new revenue sources from the internet </li></ul></ul>GiveDo lets all charities, regardless of size or sophistication profit from the web activity of their supporters (they don’t even need a website)
  5. 5. Our solution Enable charities to get a share of the click though revenue from all their supporters web searches
  6. 6. How it works Fund raiser’s Adsense account Fund raisers go to… … they create a custom search page… … and share it with their community… … the community uses it for all their web searching… … Google shares revenue earned on community clicks Custom Search … all searches served by the Google search engine, same great quality…
  7. 7. Covering the GiveDo costs Search results Ads to cover GiveDo’s costs Revenue from these ads goes to the charity
  8. 8. Sizing up our probability of success <ul><li>Threats </li></ul><ul><ul><li>Reliant on Google </li></ul></ul><ul><ul><li>Dependant on getting adoption </li></ul></ul><ul><li>Strengths </li></ul><ul><ul><li>Creates real value </li></ul></ul><ul><ul><li>Real customer need </li></ul></ul><ul><ul><li>Opens a new channel for revenue creation </li></ul></ul><ul><ul><li>People are passionate about supporting causes </li></ul></ul><ul><ul><li>Scaleable business </li></ul></ul>GiveDo is in the right place at the right time
  9. 9. Go to market <ul><li>Achievements </li></ul><ul><ul><li> operational </li></ul></ul><ul><ul><li>Motivated team </li></ul></ul><ul><ul><li>The seeds of an initial buzz </li></ul></ul><ul><ul><li>One real client </li></ul></ul><ul><ul><li>Base of nonprofit contacts </li></ul></ul><ul><ul><li>48c revenue so far </li></ul></ul><ul><li>Our Plan </li></ul><ul><ul><li>Direct invitations to fund raising and IT managers at key charities </li></ul></ul><ul><ul><li>Promote GiveDo through social networking </li></ul></ul><ul><ul><li>Press releases to IT and community journalists </li></ul></ul>
  10. 10. What we seek from board members <ul><ul><li>Guidance on business direction </li></ul></ul><ul><ul><li>Mentorship and advice </li></ul></ul><ul><ul><li>Connections to the non-profit sector and their supporters </li></ul></ul>We hope you will join us on this exciting and worthy venture
  11. 11. Want to generate cash for your favorite cause? <ul><li>Here’s how </li></ul><ul><ul><li>Go to </li></ul></ul><ul><ul><li>Create a custom search page </li></ul></ul><ul><ul><li>Share it with all your friends </li></ul></ul>
  12. 12. Giving by clicking
  13. 13. <ul><li>Delivered at Startup Camp II in Sydney, AU on 18, Dec 2008. </li></ul><ul><li>Presented by David Jones and David Soul. </li></ul><ul><li>Details and contact information at </li></ul>