1. DAVID
SOTO
Print
Crest print ad. Created text to simulate dental floss.
Advertising
2. Print
1999 Always print ad. Font designed and created in Fontographer.
Advertising
3. Print
Scope print ad. Retouched bubbles away from text as much as possible.
Advertising
4. 1
2
4 3
4
New Handmade presentation leave-behinds for clients.
Business Clients shown: 1. Lipitor 2. Cleveland Clinic 3. Smith Barney 4. Emblem Health
5. 2006 keep
refrigerated
0 grams of
trans fat
ALL-STAR COLE SLAW
Ingredients: Cabbage, Hellmann's mayonnaise (soybean oil, whole eggs, vinegar, water, egg yolks, salt, sugar, dextrose, lemon juice,
CHALLENGE
natural flavors, calcium disodium EDTA used to protect quality), carrots, sugar, water, vinegar, salt, food starch-modified, sodium
erythorbate, citric acid, gums, (xanthan, guar), sodium benzoate and potassium sorbate used to protect quality.
Contains: soy, eggs.
For Comments and Inquiries, Write to us at: Sally Sherman Foods DIV OF UFS IND. INC.
300 N. MACQUESTEN PKWY. MOUNT VERNON NEW YORK 10550-1813. Email us at: customerservice@SallyShermanFoods.com
HELLMANN’S and THE CARTOUCHE DEVICE are registered trademark of Unilever Bestfoods Affliated Companies.
SALLY SHERMAN FOODS is a registered trademark of UFS Inds.
NET WT. 30LB. (13.62kg)
Where my creative talent exceeds is upon creating logos, designing, and
Logos
package designs.
7. DAVID SOTO
54 Lefferts Road, Yonkers, New York 10705
Cell: 917.453.4344 • Email: david.soto73@yahoo.com
MANAGEMENT PROFILE
As a Studio production artist/director, I have had the privilege to manage, design and produce within many creative
talents and have broaden my skill to become a professional in my field. I have been exposed to many types of advertising
which include; general advertising, direct mail, retail and pharmaceutical advertising and new business presentations.
I have a wide range of experiences in computer graphics programs (Adobe Creative Suite 4, Quark, Microsoft Office)
and state-of-the-art equipment, as well as my graphic design and hands-on comping capabilities.
FREELANCE
2009- Present
MRM WORLDWIDE / MCCANN ERICKSON Graphic Artist
• Produce prepressed direct mail advertising to vendors for Verizon FiOS.
• Release and upload compressed files to a prtotected FTP server to our trusted vendors
• Create comps of all electronic files before releasing to vendors.
• Assemble presentation boards, leave behind books for new business presentations.
EXPERIENCE
1999 – 2009
HILL HOLLIDAY CONNORS COSMOPOULOS Vice President, Director of Graphic Services
Managed staff of 20, including studio operators, project managers, proofreaders and studio managers for both day and
evening shifts. Supervised creative design with new business group, directed and developed final visual image that communicates
the organization’s marketing objectives to the consumer. Delegated and effectively managed job scheduling and workflow with
traffic/production.
• Conducted a team which produced and delivered electronic files as PDF to newspaper and direct mail advertising via adsend
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Quality Controlled, preflighted, reviewed, edited and corrected files before releasing to print vendors.
Reviewed and archived all incoming files and communicated any needs to the production manager
Created a studio standard operating procedure manual for creative and account staff
Hired interns to expose them to the advertising field and work directly with studio designers
Thank You
for your time...
• Prepared and assembled all printed materials for New Business from start to finish
• Communicated and negotiated with vendors to ensure the most cost-efficient prices of supplies and materials
• Organized and prepared the presentation rooms for potential clients
• Conducted monthly meetings with all staff members to ensure consistency in our workflow
1999
FOOTE CONE & BELDING / FCB HEALTHCARE, NY Studio Manager
Managed high-volume pharmaceutical production studio consisting of 33 Mac artists for both day and evening shifts.
Studio estimated billings: 10 million to 15 million.
• Assigned and scheduled team leaders to existing accounts for workflow management
• Managed and implemented procedures for quality-control of all studio work
• Released prepressed documents to service bureaus, which included high-resolution images
• Created procedures for Traffic to ensure Art Directors workflow within the studio
• Assumed full responsibility for all daily activities, functions and decisions; set priorities; organized procedures and
created plans for workflow
1990 – 1999
DARCY MASIUS BENTON & BOWLES Studio Manager / Digital Artist
Managed a studio consisting of 10 Mac artists and 1 in-house retoucher. Supplied a full range of services for new business
and all general clients.
• Supervised and quality-controlled all studio work
• Outsourced work to service bureaus for high-volume short run prints
• Photographed high- and low-resolution digital photography art for active and pro bono accounts
• Retouched low resolution visuals for comprehensive approval to clients
Resume My experiences have been quite a journey and I have enjoyed every minute.
