The document discusses the business impact of social media. It provides statistics on social media usage, including that 71% of people use mobile to access social media and 78% of consumers say that company social media posts influence their purchases. It then gives examples of companies successfully using different social media channels like Facebook, Twitter, LinkedIn, and YouTube. The document concludes by providing tips for businesses to use social media as part of their marketing mix, including responding quickly to customer interactions, posting regularly, and connecting with others to build networks.

1. The Business impact of Social Media
@DavidSimpson_
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2. Vital stats…
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SIMPSON
7
• Digital marketing and rich media space for 10 years
• Worked with SMBs and Enterprise on local and
global scales
• Snr. Account Director at Brands2Life
• Creative and technical developers
• Brand strategy and planning
• Developing connected communication approaches

4. Todays session
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• lorem
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5. The social conversation
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6. Is social media
relevant to
my business?
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7. Perceptions of social media
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8. Perceptions of social media
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9. Perceptions of social media
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10. Who’s on social?
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11. The numbers add up…
71% of
people use mobile
to access social
media 52%
Female 48%
Male
More than
1 in 5
Britons will use
Twitter this year
91% of
people have gone
into a store
because of an
online experience
72% of consumers
trust online reviews as
much as personal
recommendations
Most active
age group
25-34
followed by
18-24
78% of consumers say that the posts made by
companies on social media influence their purchases

12. Familiar faces…

13. Content matters
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14. Social done well…
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Paddy power

15. The social conversation

17. #QuickBooksAlbion

18. Social done well…
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https://www.y
outube.com/w
atch?v=ZUG9q
YTJMsI
http://www.dollarshaveclub.com/

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21. The social mix
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22. How can you use these channels?
• Audiences want a conversational
experience with interactive content
• Use Facebook as a way to express
your brand’s personality
• Participate with users who engage
with your content – promote
interaction
• Post content every 1-2 days
• Reach out to customers and prospects
• Take advantage of the ads facility
• Content should be professional,
attractive and sharable, but human
• Real time CRM opportunity
• Use #hashtags to tap into
conversations taking place
• Post content every 1-2 days
• Setup a professional page using a
google email account
• Tap into the google ecosystem of
collaboration and cloud tools
• Post often with optimized content
• Take advantage of Google authorship
to support SEO impact
• Make strategic use of #hashtags
• Post 1-2 every week
• Build personal networks,
prospective employees and
critically customers
• Content should be professional
and thought leadership focused
• Join conversations taking place
in groups to push your own
thoughts and your brand
• Post 1-2 every week

23. Social as part of the marketing mix
Nourishment/
Consideration
Engagement/
participation
Business impact
Awareness
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Accountant example
KeepingUpWithTheBooks.co.uk

25. Mobile potential
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32. Oasis re-releases (What's the Story) Morning Glory with augmented reality

33. Future Gazing
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34. #QuickBooksAlbion

35. #QuickBooksAlbion

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40. Closing thoughts
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41. Offer real insight on
your business that
people can't get
elsewhere; know
your audience!
1-2 times per day
Use social
measurement tools
understand impact
and prove an ROI to
your business
Set targets!
Use #Trends to identify
who is posting content
that you/your company
may be interested in e.g.
#WBA
#birminghambusiness
#SmallBusinessSaturday
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Top tips when using social
Respond to people
who interact with your
content in real time
Llike, retweet,
favourite & follow back
Having Twitter and
LinkedIn apps on your
smart phone will help
you keep on top of this
Connect with as many people as possible!
LinkedIn, Twitter and Facebook in particular are
key tools that you can use to begin to build
meaningful networks and relations with clients
and prospects
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42. The Business impact of Social Media
@DavidSimpson_
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