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WHAT IS THE FUTURE OF DATA SHARING? © 2015
Page 38
Brand trust strongly influences the level at which
consumers are willing to share their data…
Q: How does your relationship with [your trusted company] influence the likelihood that you would
share the following pieces of data that you identified as being willing to share?
27%
28%
29%
31%
40%
39%
44%
44%
45%
51%
51%
50%
49%
41%
43%
40%
41%
40%
Social network access
Website history
Purchase history
Lifestyle info
Mobile phone
Date of birth
Address
Name
Email
Much more likely to share Somewhat more likely to share
85%
85%
84%
82%
81%
80%
79%
79%
78%

WHAT IS THE FUTURE OF DATA SHARING? © 2015
Page 38
Brand trust strongly influences the level at which
consumers are willing to share their data…
Q: How does your relationship with [your trusted company] influence the likelihood that you would
share the following pieces of data that you identified as being willing to share?
27%
28%
29%
31%
40%
39%
44%
44%
45%
51%
51%
50%
49%
41%
43%
40%
41%
40%
Social network access
Website history
Purchase history
Lifestyle info
Mobile phone
Date of birth
Address
Name
Email
Much more likely to share Somewhat more likely to share
85%
85%
84%
82%
81%
80%
79%
79%
78%

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