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My keynote speech at The Economist's "Big Rethink" CMO conference on March 13th, 2014 in New York City. I described six mega-trends shaping the near future of marketing:
1. The Addressable Customer
2. Technodiversity
3. Advertising’s Hollow Middle
4. Invisible Threats
5. Two Minds of Marketing
6. The Vanishing CMO
For more information, contact me at contact@davidrogers.biz, or visit me at www.davidrogers.biz
WATCH the VIDEO at: https://www.youtube.com/watch?v=xl9zMzrP_GM
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