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PM&C Digital
Communication Approach
Trish Johnston, Assistant Secretary, Communications Branch
22 July 2016
The perfect storm
What is ‘digital first’ at PM&C?
#ClosingtheGap
#CyberStratAu
#SmartCitiesPlan
Rich media
Live tweeting
Behind the scenes insights
Community generated content
Authorised media spokespeople
@pmc_gov_au
...
What is next
for PM&C?
Trish Johnston presentation slides for Case for Content
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Trish Johnston presentation slides for Case for Content

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Published on

http://contentgroup.com.au/trish-johnston/

This was a presentation as part of contentgroup's Case for Content event as part of the Australian Federal Government's Innovation Month.

Trish Johnston is the Assistant Secretary, Communications Branch at the Department of the Prime Minister and Cabinet (PM&C). For over two decades Trish Johnston worked on some of the government's most complex policy and communication issues including domestic violence, cyber security, indigenous affairs, climate change, resources and energy and preventative health. Her experience spans developing large scale advertising campaigns, managing complex media and stakeholder issues and supporting communications in remote indigenous communities. She is currently leading PM&C's digital communications transformation.

Published in: Government & Nonprofit
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Trish Johnston presentation slides for Case for Content

  1. 1. PM&C Digital Communication Approach Trish Johnston, Assistant Secretary, Communications Branch 22 July 2016
  2. 2. The perfect storm
  3. 3. What is ‘digital first’ at PM&C?
  4. 4. #ClosingtheGap
  5. 5. #CyberStratAu
  6. 6. #SmartCitiesPlan
  7. 7. Rich media Live tweeting Behind the scenes insights Community generated content Authorised media spokespeople @pmc_gov_au @indigenous_gov
  8. 8. What is next for PM&C?

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