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① Facts & Figures City of Vienna
② Vienna‘s Press and In...
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Martin Schipany slides for Content Marketing World

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http://contentgroup.com.au/should-we-change-the-name-content-marketing/

Martin Schipany presented with contentgroup at Content Marketing World's Government and Public Sector Industry Lab 2016.

Martin Schipany is the head of ‘City Communications’ at the Press and Information Services for the City of Vienna in Austria. He started working for the City of Vienna as a Press Officer before becoming an editor in the Press and Information Services, eventually to rise to the head of the sub-department ‘City Communications.’ He is responsible for several media products, the editorial staff and campaign planning. Martin recently completed a Master's thesis on implementing content marketing in local government.

Published in: Marketing
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Martin Schipany slides for Content Marketing World

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  5. 5. @TwitterHandle • #CMWorld AGENDA @TwitterHandle • #CMWorld AGENDA ① Facts & Figures City of Vienna ② Vienna‘s Press and Information Services ③ Core Ideas (Citizen Journey, Content before Channel and Cross-media content strategy) ④ Recent developments ⑤ Final remarks @m_shm | #CMWorld
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