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Social Media Marketing In The Workplace


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I recently gave a speech for a large group of central Ohio Real Estate professionals. The topic was social media in the workplace. We covered strategies to leverage the exploding field of social media to add value to your community, promote your products and services, and brand your company online. Hope you enjoy. Questions and comments always appreciated. Thanks, David

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Social Media Marketing In The Workplace

  1. 1. Social Media and Trust Based Marketing<br />Joining the New Media Revolution<br />David P. Peters /<br />
  2. 2. Social Media is Not Social Media Marketing…<br />Social Media<br />The sharing of information, experiences, and perspectives throughout community-oriented websites.<br />-Tamar Weinberg<br />Social Media Marketing (SMM)<br />Connects service providers, companies, and corporations with a broad audience of influencers and consumers.<br />Social media marketing allows companies to gain traffic, followers and brand awareness<br />-Tamar Weinberg<br />David P. Peters /<br />
  3. 3. “If you don’t like change, you’re going to like irrelevance even less.”<br />General Eric Shinseki, Chief of Staff, US Army<br />David P. Peters /<br />
  4. 4. The New Convergence<br />Give and Get…eventually and sometimes, not always; but mostly<br />Community Rules are the only rules<br />Credibility and the New Style of Leadership<br />Transparency and Authenticity or Bust<br />Participation and Conversation… Learning by Listening, Promoting by Educating<br />David P. Peters /<br />
  5. 5. Welcome to the Publishing Business<br />Publishing = Marketing<br />How are you helping?<br />What Value are You Adding?<br />Your prospects and Customers have Questions… are you providing Answers?<br />Remarkable. It means worth remarking on… are you remarkable?<br />David P. Peters /<br />
  6. 6. Building a Content Manufacturing Factory<br />David P. Peters /<br />
  7. 7. Your Website is a Train Station… All Aboard.<br />David P. Peters /<br />
  8. 8. The HUB Mentality <br />Put your Bullhorn away, no one’s listening to your shouting anyway.<br />Your website and blog are the HUB.<br />Information should flow into and out from your social media networks.<br />Your visitors are asking themselves, “what is there to do here?” And, “why should I work with you?”<br />David P. Peters /<br />
  9. 9. The Conversation Around You<br />David P. Peters /<br />Brian Solis<br />
  10. 10. Social Media Marketing Platforms<br />Facebook<br />Half a Billion Users<br />Do you have a Fan Page?<br />LinkedIn<br />70 Million Users, and it’s all Business<br />Twitter<br />2 Billion Tweets per Month<br />YouTube<br />2nd Largest Search Engine on the Web after Google<br />Active Rain<br />World’s largest Real Estate Social Network<br />Flickr<br />Web’s Largest Photo Sharing Site<br />David P. Peters /<br />
  11. 11. Social Media in the Work Place<br />Really, it’s just about being smart and using common sense.<br />David P. Peters /<br />
  12. 12. What to Determine at Your Company<br />Where do you come out on Social Media?<br />What is your baseline? Knowledge? Assumptions? Preconceptions? Do you like it? Not like it? Are you willing to push the envelope? Take criticism? Promote Your Culture?<br />Who are your employee evangelists?<br />What counts as social media at your company?<br />Who’s in charge of this marketing space?<br />What are the rules? Are they consistent across the organization?<br />What about Privacy concerns?<br />What’s a No No, for everyone?<br />Who’s watching what? And who?<br />What does the training look like? Is it ongoing? What’s the Process?<br />What happens in case of emergency? Do you have a plan in place now so you don’t freak out if something bad happens?<br />David P. Peters /<br />
  13. 13. Getting Started with Social Media Marketing<br />Brainstorm. Plan. Execute.<br />David P. Peters /<br />
  14. 14. Step One: Brainstorm/Preparation<br />Who is your audience?<br />Prospects? Customers? Subscribers? Contributors?<br />How much can you invest? <br />In Time? Money? Resources?<br />What are your goals? <br />Sales? Leads? Followers? Revenue? Branding? Something else?<br />David P. Peters /<br />
  15. 15. Step Two:Planning<br />Choosing a blog platform, having it optimized for SEO, integrated into your website.<br />Choosing the best social media networks for your business goals<br />Determine:<br />WHO you are engaging and starting a conversation with that matters to your company the most<br />WHAT you will be talking about, teaching, helping out with and sharing<br />WHERE your audience is currently hanging out<br />WHEN you will be available and active in your chosen communities<br />WHY Social Media Marketing matters most to your organization<br />David P. Peters /<br />
  16. 16. Step Three:Execute<br />Action. Write. Read. Publish. Promote. Tell Your Story. Help. Create. Comment. Engage. Share. Tweet. Post. Answer. Ask. Write. Sell. Promote others. Digg It. Bookmark. Work. Have Passion. Contribute. StumbleUpon something terrific. Like It. Start something. Build it. Take a picture. Make a movie. Find something Delicious. Tell me something I don’t know. Solve my problems. Tell me how. And why. Distribute. Complete. Learn. Follow. Lead. Find Fans. And make them raving. <br /> Be remarkable. Be unique. Be yourself.<br />David P. Peters /<br />