Seller Presentation


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Info on Windermere and My Marketing program

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Seller Presentation

  1. 1. Welcome Home Know that your happiness is my only goal. There are few things in life more important than your home. I understand that a home is about making memories and a place where dreams come true. It’s about family, friends and experiences you cherish. A home is where life takes place. My part in this process is to help you easily, quickly and safely reach the next chapter of your life.
  2. 2. Your rights in this Partnership You have the right to:  Expect prompt and caring service.  All of the correct information, immediately.  Find exactly what you want quickly and easily.  Expect me to know everything about the home, the neighborhood and your dreams.  Expect me to guide you through every step of the process.  The ultimate real estate experience. I fully expect to honor your rights and because of that, our journey will be mutually rewarding.
  3. 3. The Leading Regional Real Estate Brand in the West Windermere at a glance From REAL Trends 500 Report  Established 1972  Number of offices 336*  Number of agents 8,273  Total sales volume $31,860,630,014 From the REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2007. *Franchise offices: 336 Total offices: 375
  4. 4. Windermere Your Office Name Your Office Name at a glance  Established (year) 1977  Number of agents 65  Total sales volume $2,567,980?
  5. 5. Our Extended Family With more than 8,000 sales associates, Windermere is the largest independent real estate network in the West. Windermere has one of the region’s biggest selection of qualified buyers and the most homes available for sale.
  6. 6. Windermere Foundation Helping Homeless Families  Created in 1989  Supports programs that help homeless and low-income families  Every time I complete a real estate transaction, I make a donation to the Foundation  My office supports (org name) through the Foundation
  7. 7. Windermere Community Service Day Dedicated to the Community  One day each year, since 1984  All Windermere associates take off a day give back to the communities in which we live and work  Hands-on assistance to organizations in our community  This year, my office spent the day cleaning up the park at Richmond Beach
  8. 8. How I am Compensated 444,444 Helping you sell your home is my top priority 44,444  I’m an independent contractor 44,444 44,444 44,444 44,444  I’m paid by commission only after a sale is complete 44,444 44,444  I retain only a portion of the 44,444 44,444 total commission 44,444 44,444 44,444 44,444
  9. 9. Moving Out of the Area Windermere’s Relocation network connects me to knowledgeable agents worldwide. And since so much of real estate is based on relationships, I’m able to pull together resources that will facilitate your relocation. No matter where you need to move, I can place you in good hands.
  10. 10. Professional Profile Jane Agent Experience  18 years experience in Real Estate  30 years living & working in Shoreline Training  Sales and marketing Specialist  Hold several designations including SRES, IMS  Masters Degree in Applied Behavioral Psycholgy
  11. 11. My Support Team is Here for You My support team helps me provide top-notch customer service to clients.
  12. 12. I’ll Maximize My Network for You Drawing on the strength of the personal and professional network that I have built, I will easily find qualified buyers for your home.
  13. 13. Coordinating the Closing
  14. 14. How I Help You Sell Your Home My responsibilities:  Explain basic real estate principles  Research your home’s value  Market your property  Negotiate the purchase  Help close the transaction
  15. 15. Finding Buyers for Your Home Sources buyers use in their home search
  16. 16. Marketing Your Property My customized marketing approach includes:  Preparing your home for sale  Maximizing advertising and marketing opportunities both online and in print  Your property included on and the Multiple Listing Service for maximum exposure to potential buyers
  17. 17. Put Your Home on Our Home Page Attract Buyers on  Our Photo Gallery feature lets buyers take a virtual tour  The myWindermere feature sends buyers an e-mail if your home is a match  Open House search lets buyers know when your house will be held open.
  18. 18. I’ll Put Your Home on My Home Page  I can set your home as a featured property on my home page.  Buyers using the myWindermere feature will receive an e-mail if your home is a match  Additional tools that attract buyers such as our Photo Gallery feature, PropertyPoint™ map search.
  19. 19. Attracting Buyers with Online Advertising I will use online advertising opportunities to get your property in front of potential buyers. One such opportunity is with Windermere Real Estate has engaged in an advertising partnership with Trulia that enables me to increase the exposure of your property by posting it to the Trulia website.
  20. 20. Positioning Your Home on the Market Deciding to put your home on the market is a big decision. And it cannot be stressed enough how important it is to price your property correctly from the beginning of the process.
  21. 21. Recognizing Key Market Factors We do not control:  Location  Competition  Market Conditions We can control:  Condition of the house  Terms  Price
  22. 22. The 80/20 Rule There are two major factors in selling your home:
  23. 23. Pricing Your Property Determining price is the most critical step in preparing your home for sale, so you can get the highest return in the least amount of time.
  24. 24. Pricing Your Property  Pricing strategy depends on market conditions  Best exposure during the first 3 to 5 weeks  Well-priced homes sell quickly  The longer a home is on the market, the lower the selling price  The “right” price attracts qualified buyers  Overpricing a property loses buyers that are looking and are ready to purchase at the “right” price
  25. 25. Increase Marketability Showing Your Property Strategies to target the most interested buyers:  Real estate agent previews  Open House search  Controlled access to your property  Create a welcoming Open House experience
  26. 26. Buyers Go Beyond Search on
  27. 27. Our Website Attracts Buyers Buyers enjoy features such as:  Photo Gallery  Interactive map search  myWindermere  RSS Feeds  Open House search
  28. 28. Windermere’s Exclusive Photo Gallery Photo Gallery is a multi- media presentation tool that I can use to highlight your property’s best features.  Take a virtual tour of the home anytime online.  Include unlimited high quality photos featuring exterior and interior shots.  PDF, Flash and video files can also be attached to the Photo Gallery