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Search Based Applications


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Search Based Applications (SBAs) -- Presentation to 2011 Enterprise Search Summit

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Search Based Applications

  1. 1. Search Based ApplicationsNovember 1, 2011 – Enterprise Search Summit Presented By: Siteworx, Inc. 1
  2. 2. IntroductionsDavid Nickelson, PsyD, JDDirector of Digital Engagement 2
  3. 3. Siteworx 3
  4. 4. OVERVIEWAward-winning interactive agencyStrong qualifying track record in global 500Specialize in audience driven design & digital brandingExpertise in web content management implementation & integration 4
  5. 5. Search Based Applications 5
  6. 6. DefinitionSBA’s allow users to unlock value of information specific to their functional need  Custom built (tailored input and output options)  Contextual  Specific business purpose/audience 6
  7. 7. Use SBA’s for:Strategic research portalsSales EnablementCustomer Service and SupportProduct Finder 7
  8. 8. When is an SBA the Right Solution? POST  People  Objectives  Strategy  Technology Source: Owens, Leslie (2011) “Tapping the Power of Search-Based Applications”. Forrester Research, Boston, MA. 8
  9. 9. Content Professionals and Application DevelopmentProfessionals Share Responsibility for SBA Assessment Source: Owens, Leslie (2011) “Tapping the Power of Search-Based Applications”. Forrester Research, Boston, MA. 9
  10. 10. NPR Digital Media Archive Confidential 10
  11. 11. NPR Digital Media ArchiveBackground PurposeNPR has thousands of important transcript Ingest and manage transcript andand audio files audio files through a new platformThe NPR librarians’ primary focus is to Ingest transcripts and provide librarianscatalogue and archive these records with an effective tool to manage associated metadataBefore the DMA project these files weremanaged through a legacy system Define the taxonomy for the new archiveThe NPR legacy instance had not beenupdated in over 9 years Provide a robust search interface that can be used by librarians, NPR internalThere had been 5 failed attempts at moving staff, reporters, and eventually theto a new archiving platform/system before general publicthis initiative 11
  12. 12. Points ofInterestPhasesPHASE 1:Discovery, Alignment and Requirements • POC was between a COTS and an open source product • There is a large demand in the media industry for archivingPHASE 2: softwareProof of Concept/Bake Off • The archiving software selected was previously only used for museumsPHASE 3:Implementation • Open source technology had never previously been successfully implemented by any company outside of the software creator • Project started in a waterfall methodology and is finishing using NPR’s agile methodology to accommodate new project requirements that have arisen since inception 12
  13. 13. Points ofInterestPhasesPHASE 1:Discovery, Alignment and RequirementsPHASE 2:Proof of Concept/Bake OffPHASE 3:Implementation 13
  14. 14. Points ofInterestPhasesPHASE 1:Discovery, Alignment and Requirements • Project team consisted of NPR librarians and NPR technical stakeholdersPHASE 2: • Extensive detailed background documentation from pastProof of Concept/Bake Off projectsPHASE 3: • NPR technical team heavily lean towards open sourceImplementation technologies and open standards • Consulting vendor was tasked with setting up the POC, including contracting and managing vendors and software 14
  15. 15. Points ofInterestPhasesPHASE 1:Discovery, Alignment and Requirements • Bake-off between a COTS product and an open-source productPHASE 2: • 2 technology vendors were provided with sample data for aProof of Concept/Bake Off POCPHASE 3: • The open-source product was selected, the base softwareImplementation was much more tailored to archiving instead of digital asset management • The challenge with the open-source product was lack of support 15
  16. 16. Points ofInterestPhasesPHASE 1: • Initially attempted to work with the software company (1Discovery, Alignment and Requirements person) to provide subject matter expertise for the project • Software company would not participate in the projectPHASE 2: unless they could completely own the implementationProof of Concept/Bake Off • Siteworx also partnered with the archivist to assist with creation of the taxonomyPHASE 3:Implementation • The project consisted of design and development of the search interfaces, configuration and customization of the software • Consultation vendor completed the initial creation of the platform in a waterfall approach and moved to an agile approach to accommodate later phase final items 16
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  22. 22. Q &A Confidential 22
  23. 23. Contact InformationDavid Nickelson, PsyD, JDDirector of Digital Engagement703-657-1280 (o)703-593-5843 (m/txt)dnickelson@siteworx.comDrDNickelson (Twitter)DWNickelson (LinkedIn) 23