Infographic -- More mobile, please! Consumers driving demand for mobile solutions.
PROVIDED BY: AIMIA U.S. MARKETING TEAM
INFORMATION PROVIDED BY: IBM THOUGHT LEADERSHIP
WHITE PAPER - MOBILE MARKETING: THE TIME IS NOW
More Mobile, Please!
MAIN FACTORS MARKETERS LOOK FOR
IN MOBILE SOLUTIONS:
MOBILE APPS PROVIDE AN OPPORTUNITY
FOR MARKETERS TO TARGET USERS WITH
MOBILE LANDSCAPE IN RETAIL
DEMAND FOR MORE MOBILE
46% 45% 35%
Mobile retail site traffic on
Black Friday 2013 =
A whopping increase over 2012!
And, mobile as a percentage
of overall online sales increased over 2012!
Yet, as of 2012, only 21% of marketers had adopted mobile
into integrated marketing campaigns!
Main Ways Marketers Use Mobile to Drive Engagement & Sales
Mobile Applications Mobile Versions of Email
MOBILE EMAIL OPTIMIZATION
MOBILE ADVERTISING & RECOMMENDATIONS
CUSTOMER EXPERIENCE MANAGEMENT
TEXT AND LOCATION-BASED
MARKETING *WINNER FOR MOST PROMISING
MOBILE MARKETING INITIATIVE!