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a Winning
By: David Melamed
PPC Advertising Strategy
playingouta conversationin
YOUR PROSPECTS ARE
their heads
IN THEIR HEADS
Join The Conversation
YOUR JOB IS TO
asking a question.
When a prospect searches in Google, They are
Answer Their Question
Your Ad Should
When They Click Through,
“Tell Me
More…”
They are Asking You,
When They Visit Your Website,
You Should Fulfill The Implied
Promise Your Ad Made.
“Yes, Please Contact Me, I
Want To Continue This
Conversation.”
finally, you should have a clear action you want
the prospect to take which says to you,
Thank You. Questions?
Need help with PPC?
How to reach me!
DAVID MELAMED
www.davidmelamed.com
david@davidmelamed.com

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