PPC Advertising Strategy -Create a Story That Flows
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PPC Advertising Strategy -Create a Story That Flows
May. 18, 2014•0 likes•2,344 views
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Understanding the nature of the PPC and the relationship between the searcher, the search results, your ad, your landing page, and a conversion is key to success. This was adapted from my Winning PPC Strategy slideshare presentation, but done professionally.
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PPC Advertising Strategy -Create a Story That Flows
- a Winning By: David Melamed PPC Advertising Strategy
- playingouta conversationin YOUR PROSPECTS ARE their heads
- IN THEIR HEADS Join The Conversation YOUR JOB IS TO
- asking a question. When a prospect searches in Google, They are
- Answer Their Question Your Ad Should
- When They Click Through, “Tell Me More…” They are Asking You,
- When They Visit Your Website, You Should Fulfill The Implied Promise Your Ad Made.
- “Yes, Please Contact Me, I Want To Continue This Conversation.” finally, you should have a clear action you want the prospect to take which says to you,
- Thank You. Questions? Need help with PPC? How to reach me! DAVID MELAMED www.davidmelamed.com david@davidmelamed.com