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CRISISCOMMUNICATIONSTHE GOOD,THE BAD &THE FUTURE                 © INCIDENTCONTROLROOM.COM™ 2013
INTRODUCTIONGood	   communica+on	   during	   a	   crisis	   is	   impera+ve	   to	  ensuring	  your	  company	  gets	  ke...
Having	  seen	  first	  hand	   the	  damage	  caused	  by	  organisa+ons	  who	  don’t	   communicate	  well,	  we	  hope	...
Good	  Companies	  communicate	  well	    during	  a	  crisis!	  
They	  become	  the	  	  Primary	  Source	  for	   Informa+on……..	  
…Demonstrate	    Credibility	  in	  dealing	  with	  the	      crisis……	  
They	  Avoid	  the	  common	  syndrome	  of	  “The	  less	  people	  know	  the	  more	  they	  yell”……	  
And	  Achieve	  what	  others	  can’t………….	  
Clear,	  Timely	  &	  Concise	  Communica+ons	  that	  places	  their	  organisa+on	  as	  an	  authora+ve	  and	  trustwo...
Bad	  Companies	   communicate	  poorly	  during	  a	     crisis…….	  
They	   don’t	   work	   from	  Distribu+on	   Lists,	   and	   they	  have	   poorly	   maintained	  contact	  directorie...
Their	  informa+on	    is	  inaccurate,	  not	  concise,	  and	  leads	  to	           confusion!	  
They	   don’t	   work	  from	   Scripted	  T e m p l a t e s ,	   &	  p r e d e fi n e d	  distribu+on	  lists!	  
As	  a	  result,	  they	     manage	  their	  emergencies	  poorly!	  
Seamless	  Communica+ons	  is	   built	  into	  the	  very	  fabric	  of	  Incidentcontrolroom.com™.	   The	  ability	  to...
Maintain	  Up	  to	  Date	  Contact	   Directories	  &	  Distribu+on	          Lists	  Easily.	  Develop	  Scripted	  Emai...
During	  a	  crisis	  use	  the	  only	  device	  that	  you	  are	   guaranteed	  to	  have	  on	     you	  to	  manage	 ...
Communicate,	   Coordinate,	   Control……	  
Communicate	  Clearly,	  Avoid	    Confusion	  &	  Ensure	  the	   correct	  message	  is	  heard.	  
CONCLUSIONIncidentcontrolroom.com™	   streamlines	   communica+ons,	   and	  ensures	   that	   right	   people	   have	  ...
GET IN TOUCHIRE:   +353 21 230 7165UK:    +44 203 393 8761US:    +1 267 861 0805                  http://www.incidentcontr...
CRISISCOMMUNICATIONSTHE GOOD,THE BAD &THE FUTURE                 © INCIDENTCONTROLROOM.COM™ 2013
The Good, The Bad & The Future of Crisis Communications
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The Good, The Bad & The Future of Crisis Communications

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Good communication during a crisis is imperative to ensuring your company gets key messages out to the correct audience both internally & externally. Leaving a vacuum will only encourage others to fill that space with inaccurate and potentially damaging information.

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The Good, The Bad & The Future of Crisis Communications

  1. CRISISCOMMUNICATIONSTHE GOOD,THE BAD &THE FUTURE © INCIDENTCONTROLROOM.COM™ 2013
  2. INTRODUCTIONGood   communica+on   during   a   crisis   is   impera+ve   to  ensuring  your  company  gets  key  messages  out  to  the  correct  audience   both   internally   &   externally.   Leaving   a   vacuum   will  only  encourage  others  to  fill  that  space  with  inaccurate  and  poten+ally  damaging  informa+on.    
  3. Having  seen  first  hand   the  damage  caused  by  organisa+ons  who  don’t   communicate  well,  we  hope  you  can  learn  from   their  mistakes!  
  4. Good  Companies  communicate  well   during  a  crisis!  
  5. They  become  the    Primary  Source  for   Informa+on……..  
  6. …Demonstrate   Credibility  in  dealing  with  the   crisis……  
  7. They  Avoid  the  common  syndrome  of  “The  less  people  know  the  more  they  yell”……  
  8. And  Achieve  what  others  can’t………….  
  9. Clear,  Timely  &  Concise  Communica+ons  that  places  their  organisa+on  as  an  authora+ve  and  trustworthy  source  of  informa+on.…internally  &  externally!  
  10. Bad  Companies   communicate  poorly  during  a   crisis…….  
  11. They   don’t   work   from  Distribu+on   Lists,   and   they  have   poorly   maintained  contact  directories………..  
  12. Their  informa+on   is  inaccurate,  not  concise,  and  leads  to   confusion!  
  13. They   don’t   work  from   Scripted  T e m p l a t e s ,   &  p r e d e fi n e d  distribu+on  lists!  
  14. As  a  result,  they   manage  their  emergencies  poorly!  
  15. Seamless  Communica+ons  is   built  into  the  very  fabric  of  Incidentcontrolroom.com™.   The  ability  to  communicate   efficiently  is  the  key  to   successfully  managing   Emergencies……..  
  16. Maintain  Up  to  Date  Contact   Directories  &  Distribu+on   Lists  Easily.  Develop  Scripted  Email,  SMS,   &  Social  Media  Posts  Ready   for  Quick  Communica+ons.   Deploy  Up  to  Date   Informa+on  to  Smart   Devices  for  Seamless   Communica+on.  
  17. During  a  crisis  use  the  only  device  that  you  are   guaranteed  to  have  on   you  to  manage  the   incident  ……..  
  18. Communicate,   Coordinate,   Control……  
  19. Communicate  Clearly,  Avoid   Confusion  &  Ensure  the   correct  message  is  heard.  
  20. CONCLUSIONIncidentcontrolroom.com™   streamlines   communica+ons,   and  ensures   that   right   people   have   the   informa+on   by   which   to  make  good  decisions.  By  u+lising  cloud  and  mobile  technology,  your   team   have   access   to   safe,   secure   &   reliable  communica+on  channels  from  anywhere  in  the  world.  
  21. GET IN TOUCHIRE: +353 21 230 7165UK: +44 203 393 8761US: +1 267 861 0805 http://www.incidentcontrolroom.com/request-a-demo/  WWW.INCIDENTCONTROLROOM.COM
  22. CRISISCOMMUNICATIONSTHE GOOD,THE BAD &THE FUTURE © INCIDENTCONTROLROOM.COM™ 2013

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