The new internet

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The new internet

  1. 1. David Mark Lunasocial strategist and analyst
  2. 2. PRESENTS
  3. 3. THE NEW INTERNET How Social Media is changing the activity on the web. prepared by David Luna
  4. 4. THE INTERNETessential fast changes
  5. 5. THE INTERNETBusiness constantly needs to adapt.
  6. 6. FAILURE TO ADAPT Had the video rental market share for decades. Their failure to adapt to new technology allowed other companies to come in and lure away consumers with a more convenient rental experience. Founded in 2002, Redbox had the video rental market share in less than 7 years. By 2009 Redbox was the leader in the video rental industry. If Redbox doesn’t adapt to the new technology of streaming videos, companies like Netflix, Hulu and iTunes will take the majority of the video rental market.
  7. 7. • The Internet was first built on content.• Websites were plain looking.• The goal was just to have your website up and running. CONTENT
  8. 8. • After content, websites tried to separate by design.• Websites were flashy trying to keep your attention.• The goal was create an experience that would keep you coming back. DESIGN
  9. 9. MOBILE• After design, websites tried to meet you wherever you were through mobile.• The release of the iPhone in 2007 created a major shift as to how people got on the internet.• The goal was utilize mobile technology to create a new experience through GPS capabilities, gamification and mobile devices.
  10. 10. MOBILEDESIGNCONTENT
  11. 11. THE INTERNET
  12. 12. Currently the Internet is being rebuilt.
  13. 13. • The New Internet has a foundation in people
  14. 14. • The New Internet is focused on conversations
  15. 15. facebook twitter youtube• The traffic of the New Internet is happening on social networking sites
  16. 16. THE NEW INTERNET facebook twitter youtube conversations
  17. 17. THE INTERNET THE NEW INTERNET MOBILE SOCIAL NETWORKS DESIGN + CONVERSATIONS CONTENT PEOPLE= the complete picture
  18. 18. ADAPT or FAIL

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