THE INTERNETBusiness constantly needs to adapt.
FAILURE TO ADAPT Had the video rental market share for decades. Their failure to adapt to new technology allowed other companies to come in and lure away consumers with a more convenient rental experience. Founded in 2002, Redbox had the video rental market share in less than 7 years. By 2009 Redbox was the leader in the video rental industry. If Redbox doesn’t adapt to the new technology of streaming videos, companies like Netflix, Hulu and iTunes will take the majority of the video rental market.
• The Internet was first built on content.• Websites were plain looking.• The goal was just to have your website up and running. CONTENT
• After content, websites tried to separate by design.• Websites were flashy trying to keep your attention.• The goal was create an experience that would keep you coming back. DESIGN
MOBILE• After design, websites tried to meet you wherever you were through mobile.• The release of the iPhone in 2007 created a major shift as to how people got on the internet.• The goal was utilize mobile technology to create a new experience through GPS capabilities, gamification and mobile devices.