Kraft Foods social media platforms

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screen capture of the social media tools Kraft Foods is using

Published in: Business, Technology
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Kraft Foods social media platforms

  1. 1. Social Media Tools<br />
  2. 2. Twitter<br />
  3. 3. Linkedin<br />
  4. 4. Facebook Fan Page<br />
  5. 5. Mobile Apps<br />
  6. 6. You Tube Channel<br />
  7. 7. Message Boards<br />
  8. 8. E mail/Newsletter<br />
  9. 9. Community Sharing<br />
  10. 10. RSS Feed<br />
  11. 11. A Corporate Blog<br />
  12. 12. Analysis: pro<br />Relevant content <br />Multiple platforms to engage audience<br />Content takes precedent over promotion<br />Current postings on all platforms<br />Encouragement of community to community engagement<br />User friendly sites, searchable and customized<br />Good use of emerging technology<br />Use of Technology serves the audience and enables communication<br />Targeted to a wide audience foodies, budget, families<br />
  13. 13. Analysis: con<br />Not all pages display social media icons<br />Corporate blog is missing; I want to see corporate values, vision and a personal voice from head office<br />Missing some third party apps or add ons that encourage sharing<br />Overall Kraft gets an “A” for use of social media, i am interested to know if they use any measurement tools<br />

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