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Stop the Green Light Panic - Lisa Melegari

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Anyone who’s used Yoast has faced the tedious process of struggling to get that green light. But SEO is not the same process for all pages, or even all types of websites. In this talk, Lisa will share the basic ins and outs of SEO and point out situations where the “green light” rules can be broken. She’ll also cover some helpful tools and tricks to get the most out of your SEO beyond Yoast.

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Stop the Green Light Panic - Lisa Melegari

  1. 1. Stop the Green Light Panic: Reducing Your SEO Anxiety
  2. 2. The Page of Doom
  3. 3. Meta Descriptions • Absolutely necessary • 150-160 characters (w/spaces) • Don’t just use your first sentence, write something unique. • Primary keyword is best, but don’t angst over not getting it in proper.
  4. 4. The Page of Doom
  5. 5. Images • Very beneficial, but only when they are relevant. • Make sure you are using alt tags that are descriptive of the image. • DO NOT USE ALT TAGS AS KEYWORD STUFFING OPPORTUNITIES • Ideally the image is related to your keyword and therefore it will be natural to have it in the alt
  6. 6. The Page of Doom
  7. 7. Flesch Reading Ease • The Flesch readability score uses the sentence length (number of words per sentence) and the number of syllables per word in an equation to calculate the reading ease. • Lower is better, but consider the education level of your target audience. • Adjust based on readership and the content you are presenting, not this metric.
  8. 8. The Page of Doom
  9. 9. Keyword in URL • Very important • Use WordPress’ automatic slug generator and editing tools to your advantage.
  10. 10. The Page of Doom
  11. 11. Outbound Links • Beneficial, but not critical for all sites. • Outbound links basically give your site more credit as a reputable source. • If your page doesn’t lend itself naturally to outbound links, don’t force it. • If you use outbound links, make sure the destination is reputable (i.e. no malware/spam sites, .edu or .gov are best)
  12. 12. The Page of Doom
  13. 13. Keyword in Sub-heads • Very beneficial • H2s are your friend, use them! • Not all sub-heads need the keyword/phrase if it doesn’t make sense or is too repetitive.
  14. 14. The Page of Doom
  15. 15. Keyword Density • 5x keyword in 314 words is overkill. • Shoot for at least once in the sub-heads and 1-2 times in copy this short. • Try variations of your focus keyword rather than repetition: Focus: best 90s songs Variations: best songs of the 90s, best songs from the 90s, top 90s songs
  16. 16. The Page of Doom
  17. 17. Page Title Length • Listen to Yoast
  18. 18. The Page of Doom
  19. 19. Keyword Use in Title • Listen to Yoast • Try to get it in the front, but if it doesn’t read properly, forget this “rule”
  20. 20. The Page of Doom
  21. 21. Content Length • 300 words is the barest minimum. • Short content can be appropriate for things like short lead-ins to on-page video. • A ‘short’ blog should be 500-600 words.
  22. 22. The Page of Doom
  23. 23. Unique Focus Keyword • Good for sites with a little content, but when you start building up a big blog roll, you’ll need to reuse some keywords. • Duplicate keywords when they are ones you really want to focus on and speak to your core site purpose.
  24. 24. The Page of Doom
  25. 25. First Paragraph • Absolutely necessary • If you’re not putting your focus keyword in your first paragraph – your first sentence even – why is it your focus?
  26. 26. What are your SEO frustrations? Lisa Melegari Calico Content www.calicocontent.com @calicowebcont

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