Twitter for the Learning Professional

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  • Enjoyed meeting you at Friday's ASTD conference in Westford, Ma. I really enjoyed your presentations, both on Thursday evening and at your hands-on session on Friday. Are you going to make your slides downloadable? Thanks!
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  • Thank the group, and ask them to complete the online evaluation they will receive tomorrow.
  • Twitter for the Learning Professional

    1. 1. An Introduction for<br />Learning Professionals<br />Follow Me!<br />David Kelly<br />CPLP, CRP<br />President, ASTD-LI<br />(516) 474-1852<br />dkelly7@optonline.net<br />
    2. 2. What’s your Social Media Usage?<br />4. I create and share content, spearhead discussions, and teach others<br />3. I actively use my accounts and connect with others<br />2. I have accounts, but don’t use them much.<br />Social what?<br />
    3. 3. What’s your Twitter Usage?<br />4. I create and share content, spearhead discussions, and teach others<br />3. I actively use my account and connect with others<br />2. I have an account, but don’t use it much.<br />What’s a Twitter?<br />
    4. 4. Expectations……<br /><ul><li>What would you like to get out of this session?</li></li></ul><li>Objectives…<br /><ul><li>Explore Social Media, Social Learning, and the Convergence of the Two
    5. 5. Explain what Twitter is
    6. 6. Set up a Twitter Account
    7. 7. Define common Twitter Terminology
    8. 8. Discuss Twitter’s Importance in Learning and Development</li></li></ul><li>What is Social Media?<br />Image from Wordle.net<br />
    9. 9. What is Social Media?<br />Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.<br />via Wikipedia.org<br />
    10. 10. What is Social Media?<br />When most people think of Social Media, they think of the most commonly used tools.<br />
    11. 11. What is Social Learning?<br />Social learning is learning that takes place at a wider scale than individual or group learning, up to a societal scale, through social interaction between peers. It may or may not lead to a change in attitudes and behavior.<br />via Wikipedia.org<br />
    12. 12. What is Social Learning?<br />Social learning is learning that takes place at a wider scale than individual or group learning, up to a societal scale, through social interaction between peers. It may or may not lead to a change in attitudes and behavior.<br />via Wikipedia.org<br />
    13. 13. What is Social Learning?<br />It’s ALL<br />Social Learning<br />Well… MOST of it is anyway.<br />
    14. 14. Current Examples of Social Learning<br /><ul><li>Case Studies
    15. 15. Coaching
    16. 16. Round Robins
    17. 17. Teach-Backs
    18. 18. Discussions
    19. 19. Compare/Contrast
    20. 20. Debrief
    21. 21. Mentoring
    22. 22. Role Plays
    23. 23. Teleconferences
    24. 24. Games
    25. 25. Field Trips
    26. 26. Icebreakers
    27. 27. Group Projects</li></li></ul><li>The Convergence…<br />Social Media is not new.<br />Social Learning is not new.<br />What is new is the convergence. Social media technologies have advanced to a point that they are no longer a barrier to social learning. They can now be used to support and enhance social learning<br />
    28. 28. Why Use Social Media for Learning?<br /><ul><li>Collaboration
    29. 29. Reduced Costs
    30. 30. Strengthen Culture
    31. 31. Build Teamwork
    32. 32. Enhances Communication
    33. 33. Knowledge Management
    34. 34. Reduced Costs
    35. 35. Supports Diversity
    36. 36. It’s what the learners want…</li></li></ul><li>
    37. 37. What is a Twitter?<br />Twitter is a social networking and microblogging website. It enables users to send and read text-based posts composed of up to 140 characters, called tweets, which are displayed on the user's profile page. Users can subscribe to other users' tweets – this is known as following and subscribers are known as followers or tweeps.<br />via Wikipedia.org<br />
    38. 38. What exactly is Twitter?<br />Social Media<br />Webpage<br />Messaging Service<br />Social Network<br />Tweet<br />Micro-Blog<br />
    39. 39. What exactly is Twitter?<br />Social Media<br />Webpage<br />YES!<br />Messaging Service<br />Social Network<br />Tweet<br />Micro-Blog<br />
    40. 40. Twitter - Simplified<br />A text message is a short message limited in characters that someone sends…<br />…to a single specific person who can read and respond to the message.<br />
    41. 41. Twitter - Simplified<br />A Twitter message, or ‘tweet’, is a short message limited to 140 characters that someone sends…<br />
    42. 42. Twitter - Simplified<br />…but unlike text messages, a tweet can be read by anyone that decides to ‘follow’, or view, a person’s Twitter updates.<br />
    43. 43. The Misconception of Twitter<br />
    44. 44. The Power of Twitter<br />
    45. 45. The Power of Twitter<br />
    46. 46. The Power of Twitter<br />
    47. 47. The Power of Twitter<br />
    48. 48. What’s on Twitter?<br /><ul><li>Pointless Babble</li></ul>40.55%<br /><ul><li>Conversational</li></ul>37.55%<br /><ul><li>Pass-Along Value</li></ul>8.70%<br /><ul><li>Self-Promotional</li></ul>5.85%<br /><ul><li>News</li></ul>3.75%<br /><ul><li>Spam</li></ul>3.60%<br />Source: Pear Analytics<br />
    49. 49. What’s on Twitter?<br /><ul><li>Pointless Babble</li></ul>40.55%<br /><ul><li>Conversational</li></ul>37.55%<br /><ul><li>Pass-Along Value</li></ul>8.70%<br /><ul><li>Self-Promotional</li></ul>5.85%<br /><ul><li>News</li></ul>3.75%<br /><ul><li>Spam</li></ul>3.60%<br />Source: Pear Analytics<br />
    50. 50. Graphic Courtesy of Terrence Wing of ASTD-LA and LiquidLearn.com<br />
    51. 51. Graphic Courtesy of Terrence Wing of ASTD-LA and LiquidLearn.com<br />
    52. 52. Setting up a Twitter Account<br />Creating a Twitter Account is very easy, and can be done in 5 minutes or less.<br />Let’s create one now.<br />
    53. 53. Twitter Terms: Feed<br />The Twitter feed is the list of tweets that are viewable on your Twitter home page. <br />The feed consists of messages posted by people you follow.<br />
    54. 54. Twitter Terms: Follow<br />If you want to read a person’s Twitter postings, you choose to follow them.<br />Following someone will make their tweets visible on your Twitter home page.<br />
    55. 55. Twitter Terms: Avatar<br />The picture that is visible on a user’s home page and next to each of their tweets is called an avatar.<br />Avatars are customizable within a user profile.<br />
    56. 56. Twitter Terms: @<br />The Commercial At (or just At) symbol (@) is used to indicate a Twitter User Name.<br />@<br />Tweets that include a user name preceded by the @ symbol will be visible on that user’s home page even if they do not follow you.<br />
    57. 57. Twitter Terms: @<br />Be aware that in addition to being viewable by the person whose user name you include in your message, your tweet is still public and visible by anyone searching or following your tweets.<br />@<br />
    58. 58. Twitter Terms: #<br />The hashtag symbol (#) is used by Twitter users to group tweets on similar topics. By searching the topic proceeded by a hashtag, you can see all posts from users that included the hashtag in their tweet.<br />#<br />
    59. 59. Twitter Terms: RT<br />RT is a Twitter abbreviation that stands for Retweet. Retweets are one of the more powerful features of Twitter.<br />Retweets give you the option to share a tweet that you read with those that follow you.<br />RT<br />
    60. 60. Twitter Terms: D<br />A tweet starting with the letter D is a Direct Message.<br />Direct Messages are sent directly to the recipients Direct Message box and are NOT publicly viewable.<br />D<br />
    61. 61. Twitter for Trainers – Why?<br />The rules are changing…<br /><ul><li>10 Years Ago</li></ul>“Turn off your cell phones”<br /><ul><li>5 Years Ago</li></ul>“Turn off your cell phones”<br /><ul><li>2 Years Ago</li></ul>“Set your phones to vibrate”<br /><ul><li>Today</li></ul>“Please step outside if you need to use your phone”<br />
    62. 62. Twitter for Trainers – Why?<br />The rules are changing…<br /><ul><li>Tomorrow</li></ul>“Yes, you may use your cell phone during the session”<br />This is a huge problem.<br />
    63. 63. Twitter for Trainers – Why?<br />The rules are changing…<br /><ul><li>Tomorrow</li></ul>“Yes, you may use your cell phone during the session”<br />This is a huge problem.<br />opportunity.<br />
    64. 64. The Benefits of Twitter?<br /><ul><li>Free
    65. 65. Very Quick
    66. 66. Enables and Encourages Sharing and Participation</li></li></ul><li>Leveraging Twitter<br />Learners are entering sessions<br />with the ultimate<br />tool for<br />engagement<br />already in their<br />pockets. <br />
    67. 67. Examples of Twitter in Learning<br />Trainer can receive real-time evaluations (Levels 1, 2, and 3)<br />Learners can easily be engaged before, during, and after a session.<br />Use Twitter to make key learning points stand out.<br />Adds informal learning to formal learning plans.<br />Taking Live Polls from Participants.<br />
    68. 68. The Back Channel<br />“A line of communication created by people in an audience to connect with others inside or outside the room, with or without the knowledge of the speaker…”<br />Cliff Atkinson, The Backchannel<br />
    69. 69. The Back Channel<br />Participants no longer wait until after a session to perform an evaluation.<br />Using Twitter and other Social Media tools, participants interact and provide feedback during and throughout a session.<br />
    70. 70. The Back Channel<br />Speakers and facilitators have begun to embrace and encourage the Backchannel as a means of collaboration and feedback during a session.<br />
    71. 71. Live Chats via Twitter<br />While Twitter is generally used asynchronously, groups have used hashtags and dedicated time slots to create live chats.<br />
    72. 72. Live Chats via Twitter<br />A popular chat for Learning Professionals is #lrnchat. Each Thursday features two 90-minute chat sessions, one at 11:30am EST, and another at 8:30pm EST.<br />
    73. 73. Live Chats via Twitter<br />These chats are an excellent way to develop your knowledge, skills, and network. For full details visit:<br />http://lrnchat.wordpress.com/<br />
    74. 74. Getting Started…<br />Resources<br />
    75. 75. Gettin’ Geeky w/ Twitter<br />Gina Schreck is a popular speaker at Learning Conferences. Her book is a fun exploration of Twitter that helps you get started and get the most out of this platform.<br />
    76. 76. Lynda.com Training<br />Lynda.com has a wonderful selection of technical training videos, including a nice walkthrough of Twitter. You can join for $25 and get a full month of access. <br />
    77. 77. Twitter Users to Consider<br />There are millions of Twitter users. Here are a few in the Learning and Development field to consider following:<br />Quinnovator<br />Ginaschreck<br />TerrenceWing<br />lrnchat<br />arossett<br />marciamarcia<br />tonybingham<br />gminks<br />aaronesilvers<br />CammyBean<br />bschlenker<br />LnDDave<br />cindyhugg<br />ASTD<br />JaneBozarth<br />tomkuhlmann<br />LearnNuggets<br />jaycross<br />tmiket<br />C4LPT <br />
    78. 78. Your Homework!<br />Win a copy of this book!<br />
    79. 79. Your Homework!<br />To be eligible to win the book raffle, simply do the following:<br /><ul><li>Create a Twitter Account
    80. 80. Become a Follower of @LnDDave
    81. 81. Tweet something you learned today with the #ASTDL20 hashtag</li></li></ul><li>Your Homework!<br />Everyone who completes the three steps by MIDNIGHT Monday will be entered into a raffle to win the book.<br />The winner will be announced via Twitter.<br />
    82. 82. Questions???????<br />
    83. 83. The End<br />Thank you!<br />

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