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Clarity: A narrated show for business and professional writing

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Clarity in business writing. The presentation distills some ideas from Joseph M. Williams's famous book Style: Lessons in Clarity and Grace. This is a narrated PowerPoint show; download to view with the narration.

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Clarity: A narrated show for business and professional writing

  1. 1. Acknowledgement: Joseph M. Williams, Style: Toward Clarity and Grace (1990)
  2. 2. Value
  3. 3. Clarity L / / ¢<{. {o( 7
  4. 4. is
  5. 5. e H H We
  6. 6. ,5
  7. 7. When is a sentence clear? < ”. I~u; :$‘
  8. 8. The right reader A f‘ gets the right meaning —~ i the first time A —~—
  9. 9. Clarity
  10. 10. expected "Our company can realize a real improvement in your website. "
  11. 11. aalize a / our
  12. 12. Q. V /5 C7‘ in
  13. 13. action? ”improvemenz"’
  14. 14. ”improveme
  15. 15. "Improvement" g better “Cunt , ,__’_
  16. 16. LU Gt "improvement T {better
  17. 17. "We can improve your website. " V r‘ 3 2
  18. 18. shorter
  19. 19. shOfieT meaningful
  20. 20. , / IA '
  21. 21. . P”“C‘P‘e Clarity
  22. 22. "lmprovements in website design lead to increased numbers of customers. "
  23. 23. "lmprovem T‘ enfs I: "| mprc desigr nu Imfic
  24. 24. subjeCi- ml 8 W AU
  25. 25. nun
  26. 26. “in C28 i’lU. i
  27. 27. lIIIiJI. a desigr A nurnbe
  28. 28. "Better designed websites lead to more customers. "
  29. 29. ha
  30. 30. "We can imprc website. "
  31. 31. "We can improve your website. " "My opinion that the position does not pay enough for the responsibilities described in the advertisement stands. "
  32. 32. easy gubiectz p: ini»ort.
  33. 33. Cert‘)
  34. 34. ["My opinion that the position does 1 . not pay enough for the "My opinion is this: the position does not pay enough for the responsibilities described in the advertisement. " $UVl"' ' ' Verb: stands 1 responsibilities described in the I advertisement stands. " l or Distance: 14 -
  35. 35. Proxi mate
  36. 36. .n-. ,- 4; 1.1 3 , H
  37. 37. EFS OT CUSIO THETS. r designed websites lead 'e customers. " suymma” Acknowledgement: Joseph M. Williams. ‘ Style: Toward Clarity and Grace (1990) ’ ‘
  38. 38. . ' LU IIIUIU DUDLUIIIUID. nsttU'“°“. .. J / V/ _,g__xg
  39. 39. (% State the action in the verb Make the subject your main character
  40. 40. Make the subject your main character
  41. 41. ancnem inversal Value iriav9““‘*e W. .. "D“ « Dsycmiu - x V e(°%, v“( ~»—_‘-"1 we ’um—. ;m . ,,n~rah, ml mi. . i-nlm nu 1-: -1s‘n-. v:rsne Ill mpm M». . 9,. ,,. n my °I| n|°_n M4 Will‘-3|’ Wit UV» I Til l’iy ‘H1 in? ! it i»'; L(nsltwlwlE*S 3» (‘U1 3‘: iIlv Vern mud: D‘ "ca 11 want: ‘My Dunm Is this the pasn-on mas ml P'°""“'° pay‘ emugh to: ma vespavsmliias nmW, _,, ,, or«r. :v , v " Acknowledgement: Jonah M. Wilinmu, Slyiu Toward Clarity and Grace (1590) i5?‘ in «re 5.11!»-'

Clarity in business writing. The presentation distills some ideas from Joseph M. Williams's famous book Style: Lessons in Clarity and Grace. This is a narrated PowerPoint show; download to view with the narration.

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