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Eurozine Feb. 2 2010

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Eurozine Feb. 2 2010

  1. 1. Nätverkstan Project: Long Tail Digital Eurozine Wien • Febr 2 • 2010 www.natverkstan.net
  2. 2. Nätverkstan
  3. 3. Nätverkstan
  4. 4. Nätverkstan • Founded 1996 • Owned by 30 cultural journals • Education, technical and business support, projects • 15 emloyees • Mixed economy
  5. 5. Background
  6. 6. Source: The Economist, Jan. 30th–Feb. 5th 2010.
  7. 7. Iphone www Apps Internet Fig 1. Different interfaces to Internet
  8. 8. The Project
  9. 9. Goals 1. To help small publishers take advantage of the effects of the "Long Tail" 2. To simplify distribution and sale of texts for small publishers
  10. 10. Simplify distribution • Physical / Digital • Books / Journals • Free / Payment
  11. 11. A complex eco-system
  12. 12. A complex eco-system 5 levels
  13. 13. A complex eco-system 5 levels
  14. 14. A complex eco-system 5 levels
  15. 15. A complex eco-system 5 levels
  16. 16. A complex eco-system 5 levels Content
  17. 17. A complex eco-system 5 levels Content Format
  18. 18. A complex eco-system 5 levels Content Format Application
  19. 19. A complex eco-system 5 levels Content Format Application Platform
  20. 20. A complex eco-system 5 levels Content Format Application Platform Businessmodell
  21. 21. A complex eco-system 5 levels Content Text Format Application Platform Businessmodell
  22. 22. A complex eco-system 5 levels Content Text Format EPUB, PDF... Application Platform Businessmodell
  23. 23. A complex eco-system 5 levels Content Text Format EPUB, PDF... Application iBook Reader... Platform Businessmodell
  24. 24. A complex eco-system 5 levels Content Text Format EPUB, PDF... Application iBook Reader... Platform Iphone, Ipad... Businessmodell
  25. 25. A complex eco-system 5 levels Content Text Format EPUB, PDF... Application iBook Reader... Platform Iphone, Ipad... Businessmodell Advertisment, Subscription...
  26. 26. Journal HTML PDF EPUB Format Paper www Device PC / Smartphone / Tablet Reader Fig 2. Different textformats
  27. 27. Text App GUI Fig 3. What is an application?
  28. 28. Text App GUI Fig 3. What is an application?
  29. 29. Text App GUI Fig 3. What is an application?
  30. 30. Text App GUI Fig 3. What is an application?
  31. 31. Free Text App GUI Fig 3. What is an application?
  32. 32. Free Text App GUI Fig 3. What is an application?
  33. 33. Free Text App Payed GUI Fig 3. What is an application?
  34. 34. Journal Apple iBook Store iPad Reader Fig 4. A complex eco-system
  35. 35. Journal Apple iBook 2 Flows Store iPad Reader Fig 4. A complex eco-system
  36. 36. Information / Journal EPUB-files Apple iBook 2 Flows Store iPad Reader Fig 4. A complex eco-system
  37. 37. Information / Journal EPUB-files Apple iBook 2 Flows Store iPad Reader Fig 4. A complex eco-system
  38. 38. Information / Journal EPUB-files Apple iBook 2 Flows Store iPad Money Reader Fig 4. A complex eco-system
  39. 39. Information / Journal EPUB-files Apple iBook 2 Flows Store iPad Money Reader Fig 4. A complex eco-system
  40. 40. Information / Journal EPUB-files Apple iBook 2 Flows Store iPad Money Reader Fig 4. A complex eco-system
  41. 41. Information / Journal EPUB-files Apple iBook 30 / 70 2 Flows Store iPad Money Reader Fig 4. A complex eco-system
  42. 42. Information / Journal EPUB-files Apple iBook 30 / 70 2 Flows Store iPad App Money Reader Fig 4. A complex eco-system
  43. 43. Journal Apple iBook Store Conten provider iPad App Reader Fig 5. Several content providers
  44. 44. Journal Apple iBook Store Conten provider iPad App Reader Fig 5. Several content providers
  45. 45. Journal Apple iBook Store Conten provider iPad App Database Reader Fig 5. Several content providers
  46. 46. Journal Apple iBook Store Conten provider iPad App Database Reader Fig 5. Several content providers
  47. 47. Journal Apple iBook Store Conten provider iPad App Database Infrastructure for payment Reader Fig 5. Several content providers
  48. 48. Journal Apple iBook Store Conten provider iPad App Database Database Infrastructure for payment Reader Fig 6. Unique advantage
  49. 49. Journal Apple iBook Store Conten provider iPad App Database Database Infrastructure for payment Reader Coordination Small scale Credit cards Micropayments Fig 6. Unique advantage
  50. 50. Nätverkstans offer 1. Develop apps 2. Distribution of texts 3. Infrastructure for payments
  51. 51. Mission statement
  52. 52. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions.
  53. 53. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are".
  54. 54. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time.
  55. 55. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time. 4. Embrace open standards.
  56. 56. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time. 4. Embrace open standards.
  57. 57. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time. 4. Embrace open standards.
  58. 58. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time. 4. Embrace open standards.
  59. 59. Mission statement 1. NV is an agency, not a bookstore. Every publisher take their own business decisions. 2. Inclusive. "If they think they are, they are". 3. Non-exclusive agreements. One among many distribution channels. Leave any time. 4. Embrace open standards.
  60. 60. What should Eurozine do?
  61. 61. What should Eurozine do? 1. Eurozine should add EPUB as a new format
  62. 62. What should Eurozine do? 1. Eurozine should add EPUB as a new format 2. Nätverkstan could – as a pilot, for free – develop an application for Eurozine.
  63. 63. - The End - olav.unsgaard@natverkstan.net david.karlsson@natverkstan.net

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