Greetings, Users of Earth, or Hello, World!

388 views

Published on

The story of how the first words encountered by a new user were written.

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Greetings, Users of Earth, or Hello, World!

  1. 1. Greetings, Users of Earth, or Hello, World! David K Rathbun linkedin.com/in/davidkrathbun @david_k_rathbun Smallest Effective Difference (SmallEff.Strikingly.com)
  2. 2. Process Development team and design teams were separate organizations, each hired by the consortium. Parallel development of design and software (without collaboration!). UX embraces graphic design, UI design, technical requirements, and communication.
  3. 3. Process Development team and design teams were separate organizations, each hired by the consortium. Parallel development of design and software (without collaboration!). UX embraces graphic design, UI design, technical requirements, and communication.
  4. 4. Process Development team and design teams were separate organizations, each hired by the consortium. Parallel development of design and software (without collaboration!). UX embraces graphic design, UI design, technical requirements, and communication.
  5. 5. Process A graphic designer drafted the text. A copy editor gave it a light once-over. Graphic design team delivered copy deck to development team. I reviewed and commented on copy deck.
  6. 6. Process A graphic designer drafted the text. A copy editor gave it a light once-over. Graphic design team delivered copy deck to development team. I reviewed and commented on copy deck.
  7. 7. Process A graphic designer drafted the text. A copy editor gave it a light once-over. Graphic design team delivered copy deck to development team. I reviewed and commented on copy deck.
  8. 8. Process A graphic designer drafted the text. A copy editor gave it a light once-over. Graphic design team delivered copy deck to development team. I reviewed the copy deck.
  9. 9. Process
  10. 10. Verify Your Country and Date of Birth According to an initial requirements document, delivered to the design firm, no verification of the user-entered information is possible. How exactly is this information “verified”?
  11. 11. Enter Your Country and Date of Birth [System] ([acronym]) requires all of its members to provide their actual date of birth, so that account access levels can be applied correctly and to help ensure that only age-appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines.
  12. 12. Enter Your Country and Date of Birth [System] ([acronym]) requires all of its members to provide their actual date of birth, so that account access levels can be applied correctly and to help ensure that only age-appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines. Abbreviation not permitted.
  13. 13. Enter Your Country and Date of Birth [System] requires all of its members to provide their real date of birth, so that account access levels can be applied correctly and to help ensure that only age- appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines. As opposed to “unreal” date of birth?
  14. 14. Enter Your Country and Date of Birth [System] requires all of its members to provide their actual date of birth, so that account access levels can be applied correctly and to help ensure that only age- appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines.Faulty parallelism.
  15. 15. Enter Your Country and Date of Birth [System] requires all of its members to provide their actual date of birth, so that account access levels can be applied correctly and so that only age-appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines. Account-creating first user has default “permissions.”
  16. 16. Enter Your Country and Date of Birth [System] requires all of its members to provide their actual date of birth, so that account access levels can be applied correctly and so that only age-appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines.No parental controls set for first user.
  17. 17. Enter Your Country and Date of Birth [System] requires all of its members to provide their actual date of birth. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines. Only in the U.S.A.
  18. 18. Enter Your Country and Date of Birth [System] requires all of its members to provide their actual date of birth.
  19. 19. Measuring Success Before: 303 characters 53 words 5 punctuation marks
  20. 20. Measuring Success Before: 303 characters 53 words 5 punctuation marks After: 63 characters 13 words 1 punctuation mark
  21. 21. Measuring Success 80% fewer characters
  22. 22. Measuring Success 80% fewer characters 80% fewer words
  23. 23. Measuring Success 80% fewer characters 80% fewer words 80% fewer punctuation marks
  24. 24. Lessons Learned Understand the technical requirements Understand the roadmap Understand English grammar, spelling, punctuation Use a style guide
  25. 25. Maxims “Less is more.” --Ludwig Mies van der Rohe
  26. 26. Maxims “Less is more.” --Ludwig Mies van der Rohe
  27. 27. Maxims “Just enough is more.” --Milton Glaser
  28. 28. Maxims “Just enough is more.” --Milton Glaser “Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.” --Antoine de Saint-Exupery (from Wind, Sand and Stars)
  29. 29. Maxims “Just enough is more.” --Milton Glaser “Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.” --Antoine de Saint-Exupery (from Wind, Sand and Stars)
  30. 30. Maxims “Just enough is more.” --Milton Glaser “Precisely because it is perfect, the machine dissembles its own existence, instead of forcing itself upon our notice.” --Antoine de Saint-Exupery (from Wind, Sand and Stars)
  31. 31. David K Rathbun • LinkedIn: linkedin.com/in/davidkrathbun • Twitter: @david_k_rathbun • Smallest Effective Difference SmallEff.Strikingly.com

×