Greetings, Users of Earth, or Hello, World!

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The story of how the first words encountered by a new user were written.

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  • Technically complex system ever worked on.
  • Handed off to graphic design team without the participation and leadership of the development team.
  • Collaboration is required
  • UX is technical, graphics, English
  • Stunned and amazed.
    Grammar, technical, spelling, punctuation, consistency
  • I produced this
  • Almost 500 errors.
    More than one error in each line
    Mostly technical inaccuracies, English language usage, ambiguity.
    One example: intro to Users experience
    Thee words above (and the following instructions) are first encountered by someone creating an account.
    This is the beginning of the account creation workflow. It starts with the account-creating user’s country and date of birth.
    It proceeds with the creation of other users in the account.
  • NO Geolocation by IP address or any other means
  • And then we have this.
    Over 300 characters. Over 50 words.
    Deep breath
    This is a barrier
    Technical errors, English language usage errors, incorrect and faulty explanations. Should be cut entirely.
    This is all a discussion of WHY
    All unnecessary
  •  This acronym is incorrect. See Brand Identity Guidelines, p 32.
     
  • “Actual” seems closer to the intended meaning: “not false.”
  • This clause is constructed with a (split) infinitive verb (“to help ensure”), so that it appears to be parallel with an earlier clause (beginning with the compound verb “to provide”), when in fact it is parallel with the clause beginning “so that…” It should read, “and so that only age-appropriate content, etc.” In other words, this sentence lacks the parallelism necessary to support its length.
  • First user is always a “full-access” user. Can view all content.
  • Technically incorrect.
  • This statement is technically correct only within the United States. Yes, country has already been collected, but there is no indication that this text is conditional, and no other text for other countries.
  • After cutting all of the technical inaccuracies, a-grammatical English usage, and other mistakes, we are left with this simple declarative sentence.
  • Clever, but really says A equals not A. Non-Aristotelian logic that is impossible to reason about or with.
  • Talking about airplane design also applies to industrial design, human-computer interaction, everything really.
  • Greetings, Users of Earth, or Hello, World!

    1. 1. Greetings, Users of Earth, or Hello, World! David K Rathbun linkedin.com/in/davidkrathbun @david_k_rathbun Smallest Effective Difference (SmallEff.Strikingly.com)
    2. 2. Process Development team and design teams were separate organizations, each hired by the consortium. Parallel development of design and software (without collaboration!). UX embraces graphic design, UI design, technical requirements, and communication.
    3. 3. Process Development team and design teams were separate organizations, each hired by the consortium. Parallel development of design and software (without collaboration!). UX embraces graphic design, UI design, technical requirements, and communication.
    4. 4. Process Development team and design teams were separate organizations, each hired by the consortium. Parallel development of design and software (without collaboration!). UX embraces graphic design, UI design, technical requirements, and communication.
    5. 5. Process A graphic designer drafted the text. A copy editor gave it a light once-over. Graphic design team delivered copy deck to development team. I reviewed and commented on copy deck.
    6. 6. Process A graphic designer drafted the text. A copy editor gave it a light once-over. Graphic design team delivered copy deck to development team. I reviewed and commented on copy deck.
    7. 7. Process A graphic designer drafted the text. A copy editor gave it a light once-over. Graphic design team delivered copy deck to development team. I reviewed and commented on copy deck.
    8. 8. Process A graphic designer drafted the text. A copy editor gave it a light once-over. Graphic design team delivered copy deck to development team. I reviewed the copy deck.
    9. 9. Process
    10. 10. Verify Your Country and Date of Birth According to an initial requirements document, delivered to the design firm, no verification of the user-entered information is possible. How exactly is this information “verified”?
    11. 11. Enter Your Country and Date of Birth [System] ([acronym]) requires all of its members to provide their actual date of birth, so that account access levels can be applied correctly and to help ensure that only age-appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines.
    12. 12. Enter Your Country and Date of Birth [System] ([acronym]) requires all of its members to provide their actual date of birth, so that account access levels can be applied correctly and to help ensure that only age-appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines. Abbreviation not permitted.
    13. 13. Enter Your Country and Date of Birth [System] requires all of its members to provide their real date of birth, so that account access levels can be applied correctly and to help ensure that only age- appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines. As opposed to “unreal” date of birth?
    14. 14. Enter Your Country and Date of Birth [System] requires all of its members to provide their actual date of birth, so that account access levels can be applied correctly and to help ensure that only age- appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines.Faulty parallelism.
    15. 15. Enter Your Country and Date of Birth [System] requires all of its members to provide their actual date of birth, so that account access levels can be applied correctly and so that only age-appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines. Account-creating first user has default “permissions.”
    16. 16. Enter Your Country and Date of Birth [System] requires all of its members to provide their actual date of birth, so that account access levels can be applied correctly and so that only age-appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines.No parental controls set for first user.
    17. 17. Enter Your Country and Date of Birth [System] requires all of its members to provide their actual date of birth. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines. Only in the U.S.A.
    18. 18. Enter Your Country and Date of Birth [System] requires all of its members to provide their actual date of birth.
    19. 19. Measuring Success Before: 303 characters 53 words 5 punctuation marks
    20. 20. Measuring Success Before: 303 characters 53 words 5 punctuation marks After: 63 characters 13 words 1 punctuation mark
    21. 21. Measuring Success 80% fewer characters
    22. 22. Measuring Success 80% fewer characters 80% fewer words
    23. 23. Measuring Success 80% fewer characters 80% fewer words 80% fewer punctuation marks
    24. 24. Lessons Learned Understand the technical requirements Understand the roadmap Understand English grammar, spelling, punctuation Use a style guide
    25. 25. Maxims “Less is more.” --Ludwig Mies van der Rohe
    26. 26. Maxims “Less is more.” --Ludwig Mies van der Rohe
    27. 27. Maxims “Just enough is more.” --Milton Glaser
    28. 28. Maxims “Just enough is more.” --Milton Glaser “Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.” --Antoine de Saint-Exupery (from Wind, Sand and Stars)
    29. 29. Maxims “Just enough is more.” --Milton Glaser “Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.” --Antoine de Saint-Exupery (from Wind, Sand and Stars)
    30. 30. Maxims “Just enough is more.” --Milton Glaser “Precisely because it is perfect, the machine dissembles its own existence, instead of forcing itself upon our notice.” --Antoine de Saint-Exupery (from Wind, Sand and Stars)
    31. 31. David K Rathbun • LinkedIn: linkedin.com/in/davidkrathbun • Twitter: @david_k_rathbun • Smallest Effective Difference SmallEff.Strikingly.com

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