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Smiles That Save Lives

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Making happier, healthier patients

The link between happiness and health is well documented. More accurately referred to as subjective wellbeing, it’s been demonstrated that a positive outlook is
not only the result of good health, but the cause of it.

Published in: Healthcare
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Smiles That Save Lives

  1. 1. • Improved cardiovascular • Immune and endocrine systems • Lowered risk of heart disease and stroke • Increased speed of recovery • Improved cancer outcomes • Reduced inflammations • Better adoption of healthy behaviours Tay, L., Diener, E., Xuereb, C. & De Neve, J. (2013)
  2. 2. Armes, .J et al. (2009) / Everydayhealth.com (2014) / Medscape / NHDS (2012) / Siris, S. (2012) / Web MD (2014)
  3. 3. Street, R. L., Elwyn, G., & Epstein, R. M. (2012)
  4. 4. So many opportunities for pharma to deliver holistic support
  5. 5. And deliver end-to-end support that drives better outcomes and commercial success
  6. 6. • Patients put off assessment • Arrive unprepared, and leave wishing they’d asked for more • Miss vital diagnosis windows • At EVERY stage of the pathway
  7. 7. Timely treatment + Brand performance Educate + Referrals Activate + Validate
  8. 8. 1/5 not given enough information An ocean of online content CQC (2012)
  9. 9. A message that resonates can unlock understanding and acceptance
  10. 10. Engaged patients + Improved performance Improve understanding + acceptance Connect to information + peers
  11. 11. • Giving patients control benefits their wellbeing • Actively engages, instills can-do attitude • BUT keeping track can be a burden
  12. 12. • Patients take comfort in a range of experts & specialists • BUT conflict and confusion from disparate sources • Can pharma produce digital ‘relationship managers’? • Systems with communication at the core, not complex restructures
  13. 13. Rapid recovery + Treatment efficiencies Facilitate cohesive, patient-driven experiences Facilitate patient-driven experiences
  14. 14. Macmillan Cancer Support (2012)
  15. 15. Gawande, A. (2014)
  16. 16. Facilitate quality environments Provide dignity + purpose Improve lives

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