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Smiles That Save Lives

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• Improved
cardiovascular
• Immune and
endocrine systems
• Lowered risk of heart
disease and stroke
• Increased speed
of r...

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Armes, .J et al. (2009) / Everydayhealth.com (2014) / Medscape / NHDS (2012) / Siris, S. (2012) / Web MD (2014)

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Smiles That Save Lives

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Making happier, healthier patients

The link between happiness and health is well documented. More accurately referred to as subjective wellbeing, it’s been demonstrated that a positive outlook is
not only the result of good health, but the cause of it.

Making happier, healthier patients

The link between happiness and health is well documented. More accurately referred to as subjective wellbeing, it’s been demonstrated that a positive outlook is
not only the result of good health, but the cause of it.

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Smiles That Save Lives

  1. 1. • Improved cardiovascular • Immune and endocrine systems • Lowered risk of heart disease and stroke • Increased speed of recovery • Improved cancer outcomes • Reduced inflammations • Better adoption of healthy behaviours Tay, L., Diener, E., Xuereb, C. & De Neve, J. (2013)
  2. 2. Armes, .J et al. (2009) / Everydayhealth.com (2014) / Medscape / NHDS (2012) / Siris, S. (2012) / Web MD (2014)
  3. 3. Street, R. L., Elwyn, G., & Epstein, R. M. (2012)
  4. 4. So many opportunities for pharma to deliver holistic support
  5. 5. And deliver end-to-end support that drives better outcomes and commercial success
  6. 6. • Patients put off assessment • Arrive unprepared, and leave wishing they’d asked for more • Miss vital diagnosis windows • At EVERY stage of the pathway
  7. 7. Timely treatment + Brand performance Educate + Referrals Activate + Validate
  8. 8. 1/5 not given enough information An ocean of online content CQC (2012)
  9. 9. A message that resonates can unlock understanding and acceptance
  10. 10. Engaged patients + Improved performance Improve understanding + acceptance Connect to information + peers
  11. 11. • Giving patients control benefits their wellbeing • Actively engages, instills can-do attitude • BUT keeping track can be a burden
  12. 12. • Patients take comfort in a range of experts & specialists • BUT conflict and confusion from disparate sources • Can pharma produce digital ‘relationship managers’? • Systems with communication at the core, not complex restructures
  13. 13. Rapid recovery + Treatment efficiencies Facilitate cohesive, patient-driven experiences Facilitate patient-driven experiences
  14. 14. Macmillan Cancer Support (2012)
  15. 15. Gawande, A. (2014)
  16. 16. Facilitate quality environments Provide dignity + purpose Improve lives

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