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FOLLOWINGUNCLESAM:
NATIONAL
SOCIALMEDIA
MARKETING
Based in North America?
Then check out our Corporate Social Media
Summit...
Join the Debate! @usefulsocial usefulsocialmedia.com
2
Welcome to our report looking at social update – on both sides of t...
Join the Debate! @usefulsocial usefulsocialmedia.com
3
When it comes to social media, corporations are quickly realising t...
Join the Debate! @usefulsocial usefulsocialmedia.com
4
Join the Debate! @usefulsocial usefulsocialmedia.com
5
Join the Debate! @usefulsocial usefulsocialmedia.com
6
through the strata of brand management.
actionable insights coming ...
Join the Debate! @usefulsocial usefulsocialmedia.com
7
Does your business use specialist tools to segment and target group...
Join the Debate! @usefulsocial usefulsocialmedia.com
8
the genders and a clear preference for Facebook
Join the Debate! @usefulsocial usefulsocialmedia.com
9
Household income, education level and race are all factors that nee...
Join the Debate! @usefulsocial usefulsocialmedia.com
10
results.
and client needs, gaining insights into interests and beh...
Join the Debate! @usefulsocial usefulsocialmedia.com
11
40% YES60% NO
39% YES61% NO
42% YES58% NO
Join the Debate! @usefulsocial usefulsocialmedia.com
12
Has the continued rise of social media had an impact on your inter...
Join the Debate! @usefulsocial usefulsocialmedia.com
13
Where businesses locate social media responsibility
4+ executives
...
Join the Debate! @usefulsocial usefulsocialmedia.com
14
35% YES65% NO
36% YES64% NO
33% YES67% NO
Join the Debate! @usefulsocial usefulsocialmedia.com
15
organisational silos.
Join the Debate! @usefulsocial usefulsocialmedia.com
16
36% YES64% NO
32% YES68% NO
40% YES60% NO
Join the Debate! @usefulsocial usefulsocialmedia.com
17
Content is still king
Join the Debate! @usefulsocial usefulsocialmedia.com
18
Join the Debate! @usefulsocial usefulsocialmedia.com
19
Do you have a content strategy in place?
67% YES33% NO
65% YES35% ...
Join the Debate! @usefulsocial usefulsocialmedia.com
20
Join the Debate! @usefulsocial usefulsocialmedia.com
21
36% YES64% NO
34% YES66% NO
28% YES61% NO
Join the Debate! @usefulsocial usefulsocialmedia.com
22
are obtained.
Join the Debate! @usefulsocial usefulsocialmedia.com
23
organisations.
data analysis tools have become freely available to...
Join the Debate! @usefulsocial usefulsocialmedia.com
24
aptive audiences
universities.
usefulsocialmedia.com/sanfrancisco
The Third Annual
Corporate Social Media Summit
San Francisco
Embed social media across ...
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National Social Media Marketing

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National Social Media Marketing

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National Social Media Marketing

  1. 1. FOLLOWINGUNCLESAM: NATIONAL SOCIALMEDIA MARKETING Based in North America? Then check out our Corporate Social Media Summit San Francisco at www.usefulsocialmedia.com/sanfrancisco Based in Europe? Then check out our Corporate Social Media Summit London at www.usefulsocialmedia.com/europe facebook.com/usefulsocialmedia @usefulsocial linkd.in/USMgroup Join the community on: A best practice report on the uptake and integration of social media in 2013: Conclusions drawn from over 300 surveyed USM community members – comparing Europe to that of their North America counterparts. FOLLOWINGUNCLESAM: NATIONAL SOCIALMEDIA MARKETING
  2. 2. Join the Debate! @usefulsocial usefulsocialmedia.com 2 Welcome to our report looking at social update – on both sides of the pond. Social media may transcend national boundaries, but the recent conclusions from our media activity cross Atlantic. Hello Harry Rollason Useful Social Media
  3. 3. Join the Debate! @usefulsocial usefulsocialmedia.com 3 When it comes to social media, corporations are quickly realising that one size doesn’t 76% 58% 42% 30% 18% 91% Building a Social Business
  4. 4. Join the Debate! @usefulsocial usefulsocialmedia.com 4
  5. 5. Join the Debate! @usefulsocial usefulsocialmedia.com 5
  6. 6. Join the Debate! @usefulsocial usefulsocialmedia.com 6 through the strata of brand management. actionable insights coming from millions of conversations. Following Uncle Sam
  7. 7. Join the Debate! @usefulsocial usefulsocialmedia.com 7 Does your business use specialist tools to segment and target groups of customers across social platforms? 27% YES73% NO 27% YES73% NO 27.5% YES72.5% NO
  8. 8. Join the Debate! @usefulsocial usefulsocialmedia.com 8 the genders and a clear preference for Facebook
  9. 9. Join the Debate! @usefulsocial usefulsocialmedia.com 9 Household income, education level and race are all factors that need to be considered
  10. 10. Join the Debate! @usefulsocial usefulsocialmedia.com 10 results. and client needs, gaining insights into interests and behaviours and targeting engagement
  11. 11. Join the Debate! @usefulsocial usefulsocialmedia.com 11 40% YES60% NO 39% YES61% NO 42% YES58% NO
  12. 12. Join the Debate! @usefulsocial usefulsocialmedia.com 12 Has the continued rise of social media had an impact on your internal structure, departmental organisation and responsibilities? 75% YES25% NO 68% YES32% NO 82% YES18% NO Who controls social media?
  13. 13. Join the Debate! @usefulsocial usefulsocialmedia.com 13 Where businesses locate social media responsibility 4+ executives in a professional capacity 57%51% There has also been a noticeable jump in companies using social in a professional capacity 36% 42%
  14. 14. Join the Debate! @usefulsocial usefulsocialmedia.com 14 35% YES65% NO 36% YES64% NO 33% YES67% NO
  15. 15. Join the Debate! @usefulsocial usefulsocialmedia.com 15 organisational silos.
  16. 16. Join the Debate! @usefulsocial usefulsocialmedia.com 16 36% YES64% NO 32% YES68% NO 40% YES60% NO
  17. 17. Join the Debate! @usefulsocial usefulsocialmedia.com 17 Content is still king
  18. 18. Join the Debate! @usefulsocial usefulsocialmedia.com 18
  19. 19. Join the Debate! @usefulsocial usefulsocialmedia.com 19 Do you have a content strategy in place? 67% YES33% NO 65% YES35% NO 70% YES30% NO has been true for years. This remains true as sales begins to use the same social channels on both social and traditional channels.
  20. 20. Join the Debate! @usefulsocial usefulsocialmedia.com 20
  21. 21. Join the Debate! @usefulsocial usefulsocialmedia.com 21 36% YES64% NO 34% YES66% NO 28% YES61% NO
  22. 22. Join the Debate! @usefulsocial usefulsocialmedia.com 22 are obtained.
  23. 23. Join the Debate! @usefulsocial usefulsocialmedia.com 23 organisations. data analysis tools have become freely available to all. Conclusions
  24. 24. Join the Debate! @usefulsocial usefulsocialmedia.com 24 aptive audiences universities.
  25. 25. usefulsocialmedia.com/sanfrancisco The Third Annual Corporate Social Media Summit San Francisco Embed social media across your company for a more responsive business, more robust reputation and an increase in marketing conversion Speakers include: Two day business conference, November 13–14, 2013 Hotel Kabuki, San Francisco #CSMSFusefulsocialmedia.com/sanfrancisco American Airlines Director Social Communications Dell Director Global Social Media U-Haul International Toni Jones Social Media Director Wells Fargo Vice President Social Web AT&T Director, Digital & Social Media GET BEST PRACTICE FROM THE GLOBAL LEADERS: Exclusive strategic insight from leading social media professionals from some of the biggest brands in the world. GET CLOSER TO YOUR CUSTOMERS THROUGH YOUR SOCIAL STRATEGY: Build valuable relationships, humanize your brand and become customer centric to enhance long-term customer loyalty. STAND OUT IN A HIGHLY COMPETITIVE MARKET: Become a social business, achieve consistency of message and differentiate your company. USM Gold Sponsor: Co-Sponsors: Media Partner:

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