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Give the People What They Want:
Authentic Interaction and
Compliant Communication
David Harlow JD MPH
THE HARLOW GROUP LLC
blog • healthblawg.com
twitter • @healthblawg
Mayo Clinic Social
Media Network
Scottsdale
December 2017
We are challenged
by shifting sands
We can build a
high-performing
social media
infrastructure
Balance
Understand
the tools
Photo: CC: http://www.flickr.com/photos/aigle_dore/6672141083
Build a Patient-Centric Scaffolding
Why do you rob banks?
The New Town Square
Each patient is unique
Patient Journey
Not too close
Openness < > Privacy
Understand HIPAA
and other potential privacy violations
Understand Common Law Liability
Duty Breach Causation Harm
Policies
Forming Storming Norming Performing
Documented Staff
Training and Testing
Review Policies
and Procedures
Lockdown vs. Open Door
The Case of Too TMI
Facebook
Twitter
Blog
Photo and Video Sharing
Flickr CC Alexandre Chassignon https://flic.kr/p/5G35P3
FTC Endorsement
Disclosure Rules
Extend to Social
Media
IRS Rules
Prohibit
Political
Endorsements
by Tax-Exempt
Organizations
Beware:
Intellectual Property Rights
Overturns
Employer’s
Social Media
Gag Rule
Wall of Shame
State
Privacy
Laws
Authentic
interaction
vs. legal
liability
Respect
the
power
of the
tools
you use
Straight and Narrow
Culture Eats
Strategy for
Breakfast
for contact info
txt dharlow to 50500
or scan the QR code
harlowgroup.net
healthblawg.com
twitter.com/healthblawg
david@harlowgroup.net
Thank You
David Harlow JD MPH
THE HARLOW GROUP LLC

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