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Give the People What They Want:
Authentic Interaction and
Compliant Communication
David Harlow JD MPH
THE HARLOW GROUP LLC...
We are challenged
by shifting sands
We can build a
high-performing
social media
infrastructure
Balance
Understand
the tools
Photo: CC: http://www.flickr.com/photos/aigle_dore/6672141083
Build a Patient-Centric Scaffolding
Why do you rob banks?
The New Town Square
Each patient is unique
Patient Journey
Not too close
Openness < > Privacy
Understand HIPAA
and other potential privacy violations
Understand Common Law Liability
Duty Breach Causation Harm
Policies
Forming Storming Norming Performing
Documented Staff
Training and Testing
Review Policies
and Procedures
Lockdown vs. Open Door
The Case of Too TMI
Facebook
Twitter
Blog
Photo and Video Sharing
Flickr CC Alexandre Chassignon https://flic.kr/p/5G35P3
FTC Endorsement
Disclosure Rules
Extend to Social
Media
IRS Rules
Prohibit
Political
Endorsements
by Tax-Exempt
Organizations
Beware:
Intellectual Property Rights
Overturns
Employer’s
Social Media
Gag Rule
Wall of Shame
State
Privacy
Laws
Authentic
interaction
vs. legal
liability
Respect
the
power
of the
tools
you use
Straight and Narrow
Culture Eats
Strategy for
Breakfast
for contact info
txt dharlow to 50500
or scan the QR code
harlowgroup.net
healthblawg.com
twitter.com/healthblawg
david@ha...
Give the People What They Want: Authentic Interaction and Compliant Communication
Give the People What They Want: Authentic Interaction and Compliant Communication
Give the People What They Want: Authentic Interaction and Compliant Communication
Give the People What They Want: Authentic Interaction and Compliant Communication
Give the People What They Want: Authentic Interaction and Compliant Communication
Give the People What They Want: Authentic Interaction and Compliant Communication
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Give the People What They Want: Authentic Interaction and Compliant Communication

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Keynote Address at Mayo Clinic Social Media Network Annual Conference 2017 - David Harlow

Published in: Health & Medicine
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Give the People What They Want: Authentic Interaction and Compliant Communication

  1. 1. Give the People What They Want: Authentic Interaction and Compliant Communication David Harlow JD MPH THE HARLOW GROUP LLC blog • healthblawg.com twitter • @healthblawg Mayo Clinic Social Media Network Scottsdale December 2017
  2. 2. We are challenged by shifting sands
  3. 3. We can build a high-performing social media infrastructure
  4. 4. Balance
  5. 5. Understand the tools
  6. 6. Photo: CC: http://www.flickr.com/photos/aigle_dore/6672141083
  7. 7. Build a Patient-Centric Scaffolding
  8. 8. Why do you rob banks?
  9. 9. The New Town Square
  10. 10. Each patient is unique
  11. 11. Patient Journey
  12. 12. Not too close
  13. 13. Openness < > Privacy
  14. 14. Understand HIPAA and other potential privacy violations
  15. 15. Understand Common Law Liability Duty Breach Causation Harm
  16. 16. Policies Forming Storming Norming Performing
  17. 17. Documented Staff Training and Testing
  18. 18. Review Policies and Procedures
  19. 19. Lockdown vs. Open Door
  20. 20. The Case of Too TMI
  21. 21. Facebook
  22. 22. Twitter
  23. 23. Blog
  24. 24. Photo and Video Sharing
  25. 25. Flickr CC Alexandre Chassignon https://flic.kr/p/5G35P3
  26. 26. FTC Endorsement Disclosure Rules Extend to Social Media
  27. 27. IRS Rules Prohibit Political Endorsements by Tax-Exempt Organizations
  28. 28. Beware: Intellectual Property Rights
  29. 29. Overturns Employer’s Social Media Gag Rule
  30. 30. Wall of Shame
  31. 31. State Privacy Laws
  32. 32. Authentic interaction vs. legal liability
  33. 33. Respect the power of the tools you use
  34. 34. Straight and Narrow
  35. 35. Culture Eats Strategy for Breakfast
  36. 36. for contact info txt dharlow to 50500 or scan the QR code harlowgroup.net healthblawg.com twitter.com/healthblawg david@harlowgroup.net Thank You David Harlow JD MPH THE HARLOW GROUP LLC

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