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Give the People What They Want: Authentic Interaction and Compliant Communication

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Keynote Address at Mayo Clinic Social Media Network Annual Conference 2017 - David Harlow

Published in: Health & Medicine
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Give the People What They Want: Authentic Interaction and Compliant Communication

  1. 1. Give the People What They Want: Authentic Interaction and Compliant Communication David Harlow JD MPH THE HARLOW GROUP LLC blog • healthblawg.com twitter • @healthblawg Mayo Clinic Social Media Network Scottsdale December 2017
  2. 2. We are challenged by shifting sands
  3. 3. We can build a high-performing social media infrastructure
  4. 4. Balance
  5. 5. Understand the tools
  6. 6. Photo: CC: http://www.flickr.com/photos/aigle_dore/6672141083
  7. 7. Build a Patient-Centric Scaffolding
  8. 8. Why do you rob banks?
  9. 9. The New Town Square
  10. 10. Each patient is unique
  11. 11. Patient Journey
  12. 12. Not too close
  13. 13. Openness < > Privacy
  14. 14. Understand HIPAA and other potential privacy violations
  15. 15. Understand Common Law Liability Duty Breach Causation Harm
  16. 16. Policies Forming Storming Norming Performing
  17. 17. Documented Staff Training and Testing
  18. 18. Review Policies and Procedures
  19. 19. Lockdown vs. Open Door
  20. 20. The Case of Too TMI
  21. 21. Facebook
  22. 22. Twitter
  23. 23. Blog
  24. 24. Photo and Video Sharing
  25. 25. Flickr CC Alexandre Chassignon https://flic.kr/p/5G35P3
  26. 26. FTC Endorsement Disclosure Rules Extend to Social Media
  27. 27. IRS Rules Prohibit Political Endorsements by Tax-Exempt Organizations
  28. 28. Beware: Intellectual Property Rights
  29. 29. Overturns Employer’s Social Media Gag Rule
  30. 30. Wall of Shame
  31. 31. State Privacy Laws
  32. 32. Authentic interaction vs. legal liability
  33. 33. Respect the power of the tools you use
  34. 34. Straight and Narrow
  35. 35. Culture Eats Strategy for Breakfast
  36. 36. for contact info txt dharlow to 50500 or scan the QR code harlowgroup.net healthblawg.com twitter.com/healthblawg david@harlowgroup.net Thank You David Harlow JD MPH THE HARLOW GROUP LLC

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