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Don't Forget the 'H' in HR: Ethics, Trust & People Analytics

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Ethics is arguably the most important part of people analytics and one of the biggest challenges facing practitioners. With people analytics teams increasingly looking to incorporate data from emerging technologies such as wearables and non-traditional (for HR) data sources like email and collaboration tools as well as the impending EU GDPR legislation, this challenge is set to grow. In this presentation, l combine research from the likes of the IBM Smarter Workforce Institute and Insight222, case studies from IBM, Cisco and Microsoft and guidance on how to build employee trust, grow capability and incorporate techniques such as Organisational Network Analysis.

Read the accompanying article: https://www.linkedin.com/pulse/dont-forget-h-hr-ethics-people-analytics-david-green/

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Don't Forget the 'H' in HR: Ethics, Trust & People Analytics

  1. 1. ETHICS, TRUST & PEOPLE ANALYTICS David Green | UNLEASH London | 20 March 2018 linkedin.com/in/davidrgreen @david_green_uk #UNLEASH18
  2. 2. ETHICS IS THE MOST IMPORTANT PART OF PEOPLE ANALYTICS #UNLEASH18#david_green_uk Source: David Green | Don’t Forget the ‘H’ in HR (2018)
  3. 3. ETHICS IS ALSO A MAJOR CHALLENGE FOR PEOPLE ANALYTICS TEAMS Source: Insight222 People Data Ethics & Privacy Research, November 2017 of people analytics projects are jeopardised by ethics and privacy concerns 81% 19% Often or sometimes Rarely or never Q: To what extent do privacy and/or ethical concerns hinder or delay people analytics projects? 81% #UNLEASH18#david_green_uk
  4. 4. Sources: (L to R) – Jacob Morgan | TrustSphere | Humanyze #UNLEASH18#david_green_uk WHAT WE ANALYSE & HOW WE DO IT IS EVOLVING FROM TO
  5. 5. Source: GeekWire #UNLEASH18 “The speculation about this patent is misguided. Every day at companies around the world, employees use handheld scanners to check inventory and fulfil orders. This idea, if implemented in the future, would improve the process for our fulfilment associates. By moving equipment to associates’ wrists, we could free up their hands from scanners and their eyes from computer screens” #david_green_uk
  6. 6. TECHNOLOGY OUTPACES LEGISLATION & DESIRE Source: Deloitte University Press – 2017 Global Human Capital Trends Report #david_green_uk #UNLEASH18
  7. 7. 7 84%Believe HR urgently needs guidance on the fair use and privacy of new and emerging data sources in workforce analytics Source: UNLEASH IBM Smarter Workforce Institute HR Practitioner survey 2017
  8. 8. •  IBM Smarter Workforce Institute study •  20,000 workers •  44 countries •  Preferences regarding how data dilemmas are resolved in HR analytics http://ibm.biz/EthicalHRAnalytics WHAT SHOULD HR DO IN SITUATIONS NOT COVERED BY LEGISLATION? #UNLEASH18#david_green_uk Source: IBM Smarter Workforce Institute – The Grey Area: Ethical Dilemmas in HR Analytics (2018)
  9. 9. ABSOLUTISTS SITUATIONALISTS SUBJECTIVISTS EXCEPTIONALISTS Source: IBM Smarter Workforce Institute – The Grey Area: Ethical Dilemmas in HR Analytics (2018) FOUR DISTINCT TYPES OF ETHICAL OUTLOOK #david_green_uk #UNLEASH18
  10. 10. IN THE GREY AREAS – CONTEXT & CULTURE MATTER MOST Source: IBM Smarter Workforce Institute – The Grey Area: Ethical Dilemmas in HR Analytics (2018) #david_green_uk #UNLEASH18
  11. 11. Source: David Green | Don’t Forget the ‘H’ in HR (2018) 1 BE PREPARED 2 BE OPEN 3 BE AGILE 4 BE ETHICAL ETHICS & PEOPLE ANALYTICS: SOME RECOMMENDATIONS #david_green_uk #UNLEASH18
  12. 12. 1. BE PREPARED PARTNER WITH LEGAL & IT ESTABLISH A GOVERNANCE COUNCIL PUBLISH A CODE OF PRACTICE GET READY FOR GDPR #UNLEASH18#david_green_uk HAVE AN EXPERT ON YOUR TEAM Source: David Green | Don’t Forget the ‘H’ in HR (2018)
  13. 13. “We do not start any project without approval from legal and compliance. Furthermore we show legal our results before going to our business” PATRICK COOLEN #UNLEASH18#david_green_uk Source: https://www.linkedin.com/pulse/10-golden-rules-hr-analytics-crowd-version-patrick-coolen/
  14. 14. “It doesn’t hurt to have someone on the (people analytics) team with expertise in privacy – because employee data privacy is extremely important” DAWN KLINGHOFFER Source: https://www.linkedin.com/pulse/people-analytics-interviews-3-dawn-klinghoffer-microsoft-green/ #UNLEASH18#david_green_uk
  15. 15. 2. BE OPEN BE CLEAR ON THE WHY ALLOW EMPLOYEES TO OPT IN OR OPT OUT PERSONALISE & EMPOWER PROMOTE TRANSPARENCY & TRUST #UNLEASH18#david_green_uk Source: David Green | Don’t Forget the ‘H’ in HR (2018)
  16. 16. #UNLEASH18#david_green_uk Source: IBM Smarter Workforce Institute – The Grey Area: Ethical Dilemmas in HR Analytics (2018) EXAMPLE: HOW IBM NAVIGATES INTERNATIONAL PRIVACY LEGISLATION
  17. 17. 3. BE AGILE DON’T BE AFRAID TO BE BRAVE DO PILOTS: TEST, VALIDATE, ITERATE COMMUNICATE SUCCESS = CREATE MOMENTUM LOOK OUTSIDE YOUR ORGANISATION #UNLEASH18#david_green_uk Source: David Green | Don’t Forget the ‘H’ in HR (2018)
  18. 18. 18 CASE STUDY AGILE & EMPLOYEE LED Source: Ian Bailie / Cisco
  19. 19. Preparation Co-Design Finalise Nov Dec Jan Feb Mar Apr May June 1. Conduct Survey on Ethics & Data Provacy 2. Design Thinking Meetings (NYC, SF) 4. Virtual Kick-Off Sprint 3. Design Thinking Meeting (London) 7. Detailed Ethics Charter Co-Design (Amsterdam) 9. Go Live 8. Agile Prototyping (Virtual Sprint) 5. Detailed Ethics Charter Co-Design (SF) 6. Agile Prototyping (Virtual) HOW MIGHT HR BUILD TRUST THAT PEOPLE ANALYTICS WORK WILL BENEFIT AND NOT HARM OUR EMPLOYEES, AND STILL ENSURE BUSINESS VALUE AND IMPACT? #david_green_uk #UNLEASH18Source: Insight222_Ethics Charter
  20. 20. 4. BE ETHICAL HELP EMPLOYEES UNDERSTAND THEIR DIGITAL FOOTPRINT CAN ≠ SHOULD DON’T FORGET THE ‘H’ IN HR… #UNLEASH18#david_green_uk Source: David Green | Don’t Forget the ‘H’ in HR (2018)
  21. 21. IF YOU CAN’T ARTICULATE THE BENEFIT TO EMPLOYEES… DON’T DO IT Source: David Green | Don’t Forget the ‘H’ in HR (2018) | Image: Shutterstock #UNLEASH18#david_green_uk
  22. 22. https://www.linkedin.com/in/davidrgreen/detail/recent-activity/posts/ #UNLEASH18#david_green_uk READ THE BLOG, DOWNLOAD TODAY’S SLIDES Source: David Green | Don’t Forget the ‘H’ in HR (2018)
  23. 23. THANK YOU Enjoy the rest of the show! linkedin.com/in/davidrgreen @david_green_uk #UNLEASH18green.dr@gmail.com

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