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@fogeldavid
@Apps_World
#appsworld
10 Tips
to help you secure
investment
7 Years11 Years
Head Of Acceleration @Wayra
@fogeldavid @Apps_World #appsworld
Talk
Tip #1
Always Be Closing
Tip #1
Have the
Right
Mindset
Tip #2
know how much you want to raise
Tip #2
Because Size
Matters
It will help you decide
Or
Tip #3
So how much
should you raise?
Tip #3
Enough
to last you 18
months
Tip #3
Because the average raise takes 6 months
Including him
Tip #3
Tip #3
12 months to reach
milestones
+6
Tip #4
Find the right investors
Tip #4
Tip #4
Tip #4
Tip #4
Remember getting a divorce is easier
Tip #5
Start raising when you don’t need money
Tip #5
It’s all about showing you can execute
Today
Executing what you promise on
Investor’sLevelofTrust
Tip #5
It’s all about showing you can execute
After 3 months
Executing what you promise on
LevelofTrust
Tip #6
Ask for advice and insights NEVER money
Tip #6
People LOVE to give advice
Tip #6
and HATE to give their money
Tip #6
“If you ask for Money you get advice, if you ask for advice
you get money. So go ask for EVERYBOADY’s Advice”
Famou...
Tip #7
Find your lead investor
Tip #7
A Leader will make the round (VC or Angel)
Most investors
want to invest
but do not
want to lead
Leading means
comm...
Tip #7
Try to avoid party rounds (no lead)
Tip #8
Try and create a competition between investors
Why?
How?
Tip #8
Tip #8
Investor 1 Investor 2 Investor 3
The more offers arrive the more power you have
Tip #8
1 2 3
Manage the process in advance
Create an investor List
Have all your
documents ready
Start approaching
them at...
Tip #8
And be prepared
Tip #9
Yes is great but NO is your best friend
Tip #9
“This is amazing please keep us posted”
Tip #9
“we would love to see more after your launch “
Tip #9
Beware of “Death by Slow NO”
Tip #9
You have to translate investor talk
Tip #9
But never ever EVER be rude
Show Traction
Tip #10
What is good traction
Tip #10
Tip #10
PR is not traction
Tip #10
Winning competitions is NOT traction
AARRR
AARRR
Pirate Metrics
Tip #10
Tip #10
Tip #10
Acquisition 1000 100%
Referral 70 10%(out of Active)
Activation 700 70%
Revenue 14 10%
Retention (Day 1) 140 20%
Tip #10
Avoid
Vanity Metrics
Tip #10
Referral 70
Activation 5,000,000
Revenue 14
Retention (Day 1) 140
Vanity Metrics 
Best Tip EVER
David.fogel@wayra.org
@fogeldavid
@Apps_World #appsworld
10 Tips to help you secure investment
10 Tips to help you secure investment
10 Tips to help you secure investment
10 Tips to help you secure investment
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10 Tips to help you secure investment

A 30 min talk I gave in Apps World conference, about 10 tips that can help you secure investment from Angels or VCs for your startup.

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10 Tips to help you secure investment

  1. 1. @fogeldavid @Apps_World #appsworld 10 Tips to help you secure investment
  2. 2. 7 Years11 Years Head Of Acceleration @Wayra
  3. 3. @fogeldavid @Apps_World #appsworld
  4. 4. Talk
  5. 5. Tip #1 Always Be Closing
  6. 6. Tip #1 Have the Right Mindset
  7. 7. Tip #2 know how much you want to raise
  8. 8. Tip #2 Because Size Matters
  9. 9. It will help you decide
  10. 10. Or
  11. 11. Tip #3 So how much should you raise?
  12. 12. Tip #3 Enough to last you 18 months
  13. 13. Tip #3 Because the average raise takes 6 months
  14. 14. Including him Tip #3
  15. 15. Tip #3 12 months to reach milestones +6
  16. 16. Tip #4 Find the right investors
  17. 17. Tip #4
  18. 18. Tip #4
  19. 19. Tip #4
  20. 20. Tip #4 Remember getting a divorce is easier
  21. 21. Tip #5 Start raising when you don’t need money
  22. 22. Tip #5 It’s all about showing you can execute Today Executing what you promise on Investor’sLevelofTrust
  23. 23. Tip #5 It’s all about showing you can execute After 3 months Executing what you promise on LevelofTrust
  24. 24. Tip #6 Ask for advice and insights NEVER money
  25. 25. Tip #6 People LOVE to give advice
  26. 26. Tip #6 and HATE to give their money
  27. 27. Tip #6 “If you ask for Money you get advice, if you ask for advice you get money. So go ask for EVERYBOADY’s Advice” Famous Chinese proverb* *not really, I heard it somewhere I can’t remember where
  28. 28. Tip #7 Find your lead investor
  29. 29. Tip #7 A Leader will make the round (VC or Angel) Most investors want to invest but do not want to lead Leading means commitment, dedication and to believe in the team YOU WANT a LEADER
  30. 30. Tip #7 Try to avoid party rounds (no lead)
  31. 31. Tip #8 Try and create a competition between investors
  32. 32. Why? How? Tip #8
  33. 33. Tip #8 Investor 1 Investor 2 Investor 3 The more offers arrive the more power you have
  34. 34. Tip #8 1 2 3 Manage the process in advance Create an investor List Have all your documents ready Start approaching them at the same time
  35. 35. Tip #8 And be prepared
  36. 36. Tip #9 Yes is great but NO is your best friend
  37. 37. Tip #9 “This is amazing please keep us posted”
  38. 38. Tip #9 “we would love to see more after your launch “
  39. 39. Tip #9 Beware of “Death by Slow NO”
  40. 40. Tip #9 You have to translate investor talk
  41. 41. Tip #9 But never ever EVER be rude
  42. 42. Show Traction Tip #10
  43. 43. What is good traction Tip #10
  44. 44. Tip #10 PR is not traction
  45. 45. Tip #10 Winning competitions is NOT traction
  46. 46. AARRR AARRR Pirate Metrics Tip #10
  47. 47. Tip #10
  48. 48. Tip #10
  49. 49. Acquisition 1000 100% Referral 70 10%(out of Active) Activation 700 70% Revenue 14 10% Retention (Day 1) 140 20% Tip #10
  50. 50. Avoid Vanity Metrics Tip #10
  51. 51. Referral 70 Activation 5,000,000 Revenue 14 Retention (Day 1) 140 Vanity Metrics 
  52. 52. Best Tip EVER
  53. 53. David.fogel@wayra.org @fogeldavid @Apps_World #appsworld

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