1.
@fogeldavid
@Apps_World
#appsworld
10 Tips
to help you secure
investment

2.
7 Years11 Years
Head Of Acceleration @Wayra

3.
@fogeldavid @Apps_World #appsworld

4.
Talk

5.
Tip #1
Always Be Closing

6.
Tip #1
Have the
Right
Mindset

7.
Tip #2
know how much you want to raise

8.
Tip #2
Because Size
Matters

9.
It will help you decide

10.
Or

11.
Tip #3
So how much
should you raise?

12.
Tip #3
Enough
to last you 18
months

13.
Tip #3
Because the average raise takes 6 months

14.
Including him
Tip #3

15.
Tip #3
12 months to reach
milestones
+6

16.
Tip #4
Find the right investors

17.
Tip #4

18.
Tip #4

19.
Tip #4

20.
Tip #4
Remember getting a divorce is easier

21.
Tip #5
Start raising when you don’t need money

22.
Tip #5
It’s all about showing you can execute
Today
Executing what you promise on
Investor’sLevelofTrust

23.
Tip #5
It’s all about showing you can execute
After 3 months
Executing what you promise on
LevelofTrust

24.
Tip #6
Ask for advice and insights NEVER money

25.
Tip #6
People LOVE to give advice

26.
Tip #6
and HATE to give their money

27.
Tip #6
“If you ask for Money you get advice, if you ask for advice
you get money. So go ask for EVERYBOADY’s Advice”
Famous Chinese proverb*
*not really, I heard it somewhere I can’t remember where

28.
Tip #7
Find your lead investor

29.
Tip #7
A Leader will make the round (VC or Angel)
Most investors
want to invest
but do not
want to lead
Leading means
commitment,
dedication and
to believe in
the team
YOU WANT
a LEADER

30.
Tip #7
Try to avoid party rounds (no lead)

31.
Tip #8
Try and create a competition between investors

32.
Why?
How?
Tip #8

33.
Tip #8
Investor 1 Investor 2 Investor 3
The more offers arrive the more power you have

34.
Tip #8
1 2 3
Manage the process in advance
Create an investor List
Have all your
documents ready
Start approaching
them at the same time

35.
Tip #8
And be prepared

36.
Tip #9
Yes is great but NO is your best friend

37.
Tip #9
“This is amazing please keep us posted”

38.
Tip #9
“we would love to see more after your launch “

39.
Tip #9
Beware of “Death by Slow NO”

40.
Tip #9
You have to translate investor talk

41.
Tip #9
But never ever EVER be rude

42.
Show Traction
Tip #10

43.
What is good traction
Tip #10

44.
Tip #10
PR is not traction

45.
Tip #10
Winning competitions is NOT traction

46.
AARRR
AARRR
Pirate Metrics
Tip #10

47.
Tip #10

48.
Tip #10

49.
Acquisition 1000 100%
Referral 70 10%(out of Active)
Activation 700 70%
Revenue 14 10%
Retention (Day 1) 140 20%
Tip #10

50.
Avoid
Vanity Metrics
Tip #10

51.
Referral 70
Activation 5,000,000
Revenue 14
Retention (Day 1) 140
Vanity Metrics 

52.
Best Tip EVER

53.
David.fogel@wayra.org
@fogeldavid
@Apps_World #appsworld