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As businesses, we know the importance of correct, complete, and integrated data to drive our marketing performance. Learn what the experts recommend, what a high-performing data management program looks like, and three steps to get there.
The basics of data ownership, rights, and who’s in charge of maintenance
The fundamentals of data governance and essential tools for data hygiene
Real-world examples of common data integration and data quality pitfalls that we see every day, and tips for how to avoid them
How CRM integration and high-quality data powers your marketing automation