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Stock Code 002079
Shenzhen Stock Exchangeg
(002079)
GOOD-ARK
Company profile - industrial marketsCompany profile - industrial markets
GOOD-ARK Global Marketing Department
Prepared by Ray Chang
For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved
Date: 14- January-2016
Stock Code 002079
About GOOD-ARK
• Suzhou Good-Ark Electronics Group founded in 1990, has over twenty years’ history. Start with axial diode design,
manufacturing and sales. With the increasing of advanced techniques and higher quality, Suzhou Good-Ark launched on China
main board of the Shenzhen in 2006. From then, Suzhou Good-Ark start in a rapid orbit. With the finishing of a serise ofg
mergers and acquisitions, Suzhou Good-ark has become one of the world’s largest semiconductor company.Business group
involved inSemiconductor (discrete semiconductor/ Ics),OEM (Discrete Semiconductor/ Ics/ SMT), Green energy (Solar Silver
Electrode/ Solar Box) and Financial investment.
• Suzhou Good-Ark have a global sales net and technical service. Our products sale to over fifty countries and regions. And
widely used on industrial automation control automative and rail transportation instrumentation medical military and
Date of 1990. 10. 27
widely used on industrial automation control, automative and rail transportation, instrumentation, medical, military and
aerospace, green energy and consumer electronics industry. Over ten thousands of customer’s product had used our products.
establishment
Registration capital ¥7.23 059622 million
Legal representative N.B.Wu(board chairman)
Group headquarters 19 floor,Xindi center No.199 Shishan
Road,new region Suzhou China.
M f t i b 217 8 Th d ㎡Manufacturing base 217.8 Thousand ㎡
Manufacturing ability Semiconductor:150 billion pcs year
SMT: 2.555 billion point/ year
For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved
2015/6/3Our corporate values are built upon employee happiness and customer appreciation 2
Employ number 2550 employee
Stock Code 002079
Organization Structure
Suzhou Good-ark group has nine subsidiary and four branch companies. Suzhou Good-Ark had formed a complete industrial
chain of semiconductor. And now has diversified business of global sales and service network.
Suzhou Good-ark group has nine subsidiary and four branch companies. Suzhou Good-Ark had formed a complete industrial
chain of semiconductor. And now has diversified business of global sales and service network.
固锝集团
GOOD-ARK Business Group
子公司
分公司
晶讯科技
Semitel Technology
晶银材料
iSilver Materials
固锝美国
GOOD-ARK America
硅能半导体 固鍀新能源
固锝韩国
GOOD-ARK Korea
硅能半导体
Silikron Semiconductor
固鍀新能源
Good-Ark New Energy 固锝香港
GOOD-ARK Hong Kong
For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved
3
明锐光电
Miradia Inc
国发创新资本投资
Guofa Innovation
固锝北京
GOOD-ARK Beijing
Stock Code 002079
Business Territory
Semico
to
 Diode (Fast Switching Small Singal Schottky  Zener)
 Transistor (Darlington Digital)
 Rectifier (General PurposeSuper Fast  Schottky  High Voltage)
 Rectifier Bridge(Single  Three  Schottky)
 Diode (Fast Switching Small Singal Schottky  Zener)
 Transistor (Darlington Digital)
 Rectifier (General PurposeSuper Fast  Schottky  High Voltage)
 Rectifier Bridge(Single  Three  Schottky)
Discrete
semiconductor
onduc
or
 Rectifier Bridge(Single  Three  Schottky)
 Power Module(Three RectifierFast Rectifier  IGBT  Solar Module)
 Thyristor (Single  Three SCR)
 MOSFET (NPN PNP JEFT)
 IGBT
 Over voltage protection(TVS diode  ESD voltage protection  Polymer
 Rectifier Bridge(Single  Three  Schottky)
 Power Module(Three RectifierFast Rectifier  IGBT  Solar Module)
 Thyristor (Single  Three SCR)
 MOSFET (NPN PNP JEFT)
 IGBT
 Over voltage protection(TVS diode  ESD voltage protection  Polymer
ICs
Di t
OEM
 Three terminal regulator
 Led Driver
 Three terminal regulator
 Led Driver
Over voltage protection(TVS diode  ESD voltage protection  Polymer
fuse Ceramics fuse)
Over voltage protection(TVS diode  ESD voltage protection  Polymer
fuse Ceramics fuse)
Discrete
semiconductor
OEM
 MEMS sensor
 MEMS silicon microphone
 MEMS sensor
 MEMS silicon microphone
Ics OEM
SMT OEM
Green
energy
Solar silver
electrode
Fina
inves
Solar
connection box
electrode
For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved
2015/6/3Our corporate values are built upon employee happiness and customer appreciation 4
ancial
stment
Stock Code 002079
World-Class Productivity & Equipment
SMTMINI
BRIDGE
SMD DIODE/ QFN/DFN MEMS
CAPACITYBRIDGE
No.1 in
the world
AUTOMATI
ON
RECTIFIER
CAPACITY
CAPACITY CAPACITY
No. 1 701
KK/ th
330
KK/ th
7KK
Pionts/day
190
h
15
KK/ thKK/mth KK/mth Pionts/dayKK/mth KK/mth
For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved
Manufacture base 1 Manufacture base 2
2015/6/3 5Our corporate values are built upon employee happiness and customer appreciation
Stock Code 002079
Broad Product Portfolio
Solutions for All Your Discrete Needs
DiodesDiodes
• Switching Diodes
• Schottky Diodes
• Zener Diodes
ProtectionProtection
DeviceDevice
• ESD TVS
• Polymer and Ceramic ESD TVS
• Transient Voltage Suppressors
• Thermistors
• Chip Fuses
RectifiersRectifiers
• General Purpose
• Fast Recovery
• Ultra Fast Recovery
• Chip Fuses
TransistorsTransistors
• General Purpose
• Saturated SwitchesRectifiersRectifiers • Ultra-Fast Recovery
• Super-Fast Recovery
• Schottky
TransistorsTransistors Saturated Switches
• Bias Resistors (Digital)
BridgeBridge
RectifiersRectifiers
• General Purpose
• Fast Recovery
• Schottky
MOSFETSMOSFETS
• Small Signal/Power MOSFETS
o VDS=8V thru 800V
o ID= 100mA thru 220A
• Combinations
o Dual MOSFETSo Dual MOSFETS
o MOSFET+Schottky
• Three-Axis Accelerometers
GA 10 i 12 i 16 i
For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved
2015/6/3Our corporate values are built upon employee happiness and customer appreciation 6
MEMSMEMS
o LGA-10 pin, 12 pin, 16 pins
• Three-Axis Magnetometers
o BGA-14 pin
ThyristorsThyristors
• SCRs
• Triacs
Stock Code 002079
Product Roadmap
For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved
2015/6/3Our corporate values are built upon employee happiness and customer appreciation 7
Stock Code 002079
World-leading Quality and Environment Standard
Good-Ark strives to conduct its operation based
on the industry’s highest quality and environmental
standards The company has been certified as followsstandards. The company has been certified as follows,
Quality:
ISO9001: 2008
ESD/s20.20(静电放电标准)
ISO14064
Automotive:
ISO/TS16949
AEC-Q101,AEC-Q100C Q 0 , C Q 00
Environment:
ISO14001
QC080000
OHSAS1800A
Health & Safety:
OHSAS1800A
ISO/IEC27001(信息安全认证)
SA8000(社会责任标准)
R HS C li d H l F (REACH)
 Sony Green Partner since 2005
 Canon Green Partner since 2006
RoHS Compliance and Halogen Free(REACH)
For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved
2015/6/3Our corporate values are built upon employee happiness and customer appreciation 8
 Canon Green Partner since 2006
 Airbus approved Partner since 2007
 Pegatron Green Partner since 2010
Stock Code 002079
GOOD-ARK Rank
2012
rank
2013
rank
Company
2012
revenue
2013
revenue
Percentage
change
2013
share %
country
Data By Gartner, March 2014
1 1 vishay 495 545 10% 10% USA
2 2 Rohm 437 432 -1% 8% Janan
3 3 Microsemi 401 382 -5% 7% USA
6 4 NXP 320 374 17% 7% Netherlands
4 5 STM microelectrnics 344 357 4% 7% Switezland
7 6 ON semiconductor 319 315 -1% 6% USA
5 7 Toshiba 324 300 -7% 6% Japan
9 8 Diodes 224 261 17% 5% USA9 8 Diodes 224 261 17% 5% USA
11 9 Pan jit 167 224 34% 4% Taiwan
10 10 Semtect 193 206 7% 4% USA
8 11 Shindengen electric 227 198 -13% 4% Japan
12 12 I t ti l tifi 157 173 10% 3% USA12 12 International rectifier 157 173 10% 3% USA
14 13 Infineon thchnologies 138 136 -1% 3% Germany
13 14 Sanken 140 124 -11% 2% Japan
16 15 Lite On Semiconductor 106 118 11% 2% Taiwan
15 16 Renesas Electronics 126 108 -14% 2% Japan
19 17 Suzhou Good-Ark Electronics 96 103 7% 2% China
20 18 Avago Technologies 90 89 -1% 2% USA
17 19 Panasonic 101 82 -19% 2% Japan
For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved
2015/6/3Our corporate values are built upon employee happiness and customer appreciation 9
9 a aso c 0 8 9% % Japa
23 20 Fairchild Semiconductor 78 80 3% 2% USA
Others 749 681 -9% 13%
total market 5232 5288 1% 100%
Stock Code 002079
Core competence
Quality advantage Service advantageCost advantage
More than 20 years of
OEM+ODM foundry experience
Technical service globally.
Can meet the customer's
Powerful manufacturing
capabilities of 15 billion pieces.
for world‘s leading semiconductor
companies.
Strict process management.
forecast.
Provide customers with sales
and customer service and
Global supply chain system.
Manufacturing base in China
with low management cost.
Fully automated production
lines.
R & D teams have rich
i Vi h ST t
technical support.
Efficient team, fast response to
customer needs.
Fully automated production
lines.
Self-production capacity of
experience as Vishay, ST, etc.
Perfect system management.
Globally becomes qualified
supplier by more than 10 million
Perfect product line to meet the
needs of discrete
semiconductor devices.
Short lead time: 2 6 weeks
more than 90% of the wafer.
Strong and perfect product line.
supplier by more than 10 million
customers.
Short lead time: 2-6 weeks.
The best cost-effective semiconductor IDM company
For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved
2015/6/3Our corporate values are built upon employee happiness and customer appreciation 10
Stock Code 002079
Key Customers
For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved
2015/6/3Our corporate values are built upon employee happiness and customer appreciation 11
Stock Code 002079
Continuous Growing Revenue
Unit:million USD increases 30% annually
165.0
140 0
160.0
180.0
120.0
128.0
133.0 136.0
145.0
100.0
120.0
140.0
60.0
68.4
76.5
81.3
60.0
80.0
15.2 12.7
25.0
30.0
37.0
41.0
45.0 47.0
0.0
20.0
40.0
0.0
For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved
2015/6/3Our corporate values are built upon employee happiness and customer appreciation 12
Stock Code 002079
Global Distribution
GOOD-ARK
Marketing Department
GOOD-ARK
Marketing DepartmentMarketing Department
Tel:+86-10-51696896 51696898
Marketing Department
Tel:+86-10-51696896 51696898
Manufacturing base: Suzhou
Sale net: Beijing, Korea, America, Hongkong, Taiwan, Dongguan
R&D center: Suzhou, Wuxi, America, Taiwan
For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved
2015/6/3Our corporate values are built upon employee happiness and customer appreciation 13
R&D center: Suzhou, Wuxi, America, Taiwan
Stock Code 002079
Th k Y !Thank You!
For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved
2015/6/3 14Our corporate values are built upon employee happiness and customer appreciation

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Good-Ark company profile

  • 1. Stock Code 002079 Shenzhen Stock Exchangeg (002079) GOOD-ARK Company profile - industrial marketsCompany profile - industrial markets GOOD-ARK Global Marketing Department Prepared by Ray Chang For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved Date: 14- January-2016
  • 2. Stock Code 002079 About GOOD-ARK • Suzhou Good-Ark Electronics Group founded in 1990, has over twenty years’ history. Start with axial diode design, manufacturing and sales. With the increasing of advanced techniques and higher quality, Suzhou Good-Ark launched on China main board of the Shenzhen in 2006. From then, Suzhou Good-Ark start in a rapid orbit. With the finishing of a serise ofg mergers and acquisitions, Suzhou Good-ark has become one of the world’s largest semiconductor company.Business group involved inSemiconductor (discrete semiconductor/ Ics),OEM (Discrete Semiconductor/ Ics/ SMT), Green energy (Solar Silver Electrode/ Solar Box) and Financial investment. • Suzhou Good-Ark have a global sales net and technical service. Our products sale to over fifty countries and regions. And widely used on industrial automation control automative and rail transportation instrumentation medical military and Date of 1990. 10. 27 widely used on industrial automation control, automative and rail transportation, instrumentation, medical, military and aerospace, green energy and consumer electronics industry. Over ten thousands of customer’s product had used our products. establishment Registration capital ¥7.23 059622 million Legal representative N.B.Wu(board chairman) Group headquarters 19 floor,Xindi center No.199 Shishan Road,new region Suzhou China. M f t i b 217 8 Th d ㎡Manufacturing base 217.8 Thousand ㎡ Manufacturing ability Semiconductor:150 billion pcs year SMT: 2.555 billion point/ year For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved 2015/6/3Our corporate values are built upon employee happiness and customer appreciation 2 Employ number 2550 employee
  • 3. Stock Code 002079 Organization Structure Suzhou Good-ark group has nine subsidiary and four branch companies. Suzhou Good-Ark had formed a complete industrial chain of semiconductor. And now has diversified business of global sales and service network. Suzhou Good-ark group has nine subsidiary and four branch companies. Suzhou Good-Ark had formed a complete industrial chain of semiconductor. And now has diversified business of global sales and service network. 固锝集团 GOOD-ARK Business Group 子公司 分公司 晶讯科技 Semitel Technology 晶银材料 iSilver Materials 固锝美国 GOOD-ARK America 硅能半导体 固鍀新能源 固锝韩国 GOOD-ARK Korea 硅能半导体 Silikron Semiconductor 固鍀新能源 Good-Ark New Energy 固锝香港 GOOD-ARK Hong Kong For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved 3 明锐光电 Miradia Inc 国发创新资本投资 Guofa Innovation 固锝北京 GOOD-ARK Beijing
  • 4. Stock Code 002079 Business Territory Semico to  Diode (Fast Switching Small Singal Schottky Zener)  Transistor (Darlington Digital)  Rectifier (General PurposeSuper Fast Schottky High Voltage)  Rectifier Bridge(Single Three Schottky)  Diode (Fast Switching Small Singal Schottky Zener)  Transistor (Darlington Digital)  Rectifier (General PurposeSuper Fast Schottky High Voltage)  Rectifier Bridge(Single Three Schottky) Discrete semiconductor onduc or  Rectifier Bridge(Single Three Schottky)  Power Module(Three RectifierFast Rectifier IGBT Solar Module)  Thyristor (Single Three SCR)  MOSFET (NPN PNP JEFT)  IGBT  Over voltage protection(TVS diode ESD voltage protection Polymer  Rectifier Bridge(Single Three Schottky)  Power Module(Three RectifierFast Rectifier IGBT Solar Module)  Thyristor (Single Three SCR)  MOSFET (NPN PNP JEFT)  IGBT  Over voltage protection(TVS diode ESD voltage protection Polymer ICs Di t OEM  Three terminal regulator  Led Driver  Three terminal regulator  Led Driver Over voltage protection(TVS diode ESD voltage protection Polymer fuse Ceramics fuse) Over voltage protection(TVS diode ESD voltage protection Polymer fuse Ceramics fuse) Discrete semiconductor OEM  MEMS sensor  MEMS silicon microphone  MEMS sensor  MEMS silicon microphone Ics OEM SMT OEM Green energy Solar silver electrode Fina inves Solar connection box electrode For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved 2015/6/3Our corporate values are built upon employee happiness and customer appreciation 4 ancial stment
  • 5. Stock Code 002079 World-Class Productivity & Equipment SMTMINI BRIDGE SMD DIODE/ QFN/DFN MEMS CAPACITYBRIDGE No.1 in the world AUTOMATI ON RECTIFIER CAPACITY CAPACITY CAPACITY No. 1 701 KK/ th 330 KK/ th 7KK Pionts/day 190 h 15 KK/ thKK/mth KK/mth Pionts/dayKK/mth KK/mth For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved Manufacture base 1 Manufacture base 2 2015/6/3 5Our corporate values are built upon employee happiness and customer appreciation
  • 6. Stock Code 002079 Broad Product Portfolio Solutions for All Your Discrete Needs DiodesDiodes • Switching Diodes • Schottky Diodes • Zener Diodes ProtectionProtection DeviceDevice • ESD TVS • Polymer and Ceramic ESD TVS • Transient Voltage Suppressors • Thermistors • Chip Fuses RectifiersRectifiers • General Purpose • Fast Recovery • Ultra Fast Recovery • Chip Fuses TransistorsTransistors • General Purpose • Saturated SwitchesRectifiersRectifiers • Ultra-Fast Recovery • Super-Fast Recovery • Schottky TransistorsTransistors Saturated Switches • Bias Resistors (Digital) BridgeBridge RectifiersRectifiers • General Purpose • Fast Recovery • Schottky MOSFETSMOSFETS • Small Signal/Power MOSFETS o VDS=8V thru 800V o ID= 100mA thru 220A • Combinations o Dual MOSFETSo Dual MOSFETS o MOSFET+Schottky • Three-Axis Accelerometers GA 10 i 12 i 16 i For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved 2015/6/3Our corporate values are built upon employee happiness and customer appreciation 6 MEMSMEMS o LGA-10 pin, 12 pin, 16 pins • Three-Axis Magnetometers o BGA-14 pin ThyristorsThyristors • SCRs • Triacs
  • 7. Stock Code 002079 Product Roadmap For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved 2015/6/3Our corporate values are built upon employee happiness and customer appreciation 7
  • 8. Stock Code 002079 World-leading Quality and Environment Standard Good-Ark strives to conduct its operation based on the industry’s highest quality and environmental standards The company has been certified as followsstandards. The company has been certified as follows, Quality: ISO9001: 2008 ESD/s20.20(静电放电标准) ISO14064 Automotive: ISO/TS16949 AEC-Q101,AEC-Q100C Q 0 , C Q 00 Environment: ISO14001 QC080000 OHSAS1800A Health & Safety: OHSAS1800A ISO/IEC27001(信息安全认证) SA8000(社会责任标准) R HS C li d H l F (REACH)  Sony Green Partner since 2005  Canon Green Partner since 2006 RoHS Compliance and Halogen Free(REACH) For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved 2015/6/3Our corporate values are built upon employee happiness and customer appreciation 8  Canon Green Partner since 2006  Airbus approved Partner since 2007  Pegatron Green Partner since 2010
  • 9. Stock Code 002079 GOOD-ARK Rank 2012 rank 2013 rank Company 2012 revenue 2013 revenue Percentage change 2013 share % country Data By Gartner, March 2014 1 1 vishay 495 545 10% 10% USA 2 2 Rohm 437 432 -1% 8% Janan 3 3 Microsemi 401 382 -5% 7% USA 6 4 NXP 320 374 17% 7% Netherlands 4 5 STM microelectrnics 344 357 4% 7% Switezland 7 6 ON semiconductor 319 315 -1% 6% USA 5 7 Toshiba 324 300 -7% 6% Japan 9 8 Diodes 224 261 17% 5% USA9 8 Diodes 224 261 17% 5% USA 11 9 Pan jit 167 224 34% 4% Taiwan 10 10 Semtect 193 206 7% 4% USA 8 11 Shindengen electric 227 198 -13% 4% Japan 12 12 I t ti l tifi 157 173 10% 3% USA12 12 International rectifier 157 173 10% 3% USA 14 13 Infineon thchnologies 138 136 -1% 3% Germany 13 14 Sanken 140 124 -11% 2% Japan 16 15 Lite On Semiconductor 106 118 11% 2% Taiwan 15 16 Renesas Electronics 126 108 -14% 2% Japan 19 17 Suzhou Good-Ark Electronics 96 103 7% 2% China 20 18 Avago Technologies 90 89 -1% 2% USA 17 19 Panasonic 101 82 -19% 2% Japan For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved 2015/6/3Our corporate values are built upon employee happiness and customer appreciation 9 9 a aso c 0 8 9% % Japa 23 20 Fairchild Semiconductor 78 80 3% 2% USA Others 749 681 -9% 13% total market 5232 5288 1% 100%
  • 10. Stock Code 002079 Core competence Quality advantage Service advantageCost advantage More than 20 years of OEM+ODM foundry experience Technical service globally. Can meet the customer's Powerful manufacturing capabilities of 15 billion pieces. for world‘s leading semiconductor companies. Strict process management. forecast. Provide customers with sales and customer service and Global supply chain system. Manufacturing base in China with low management cost. Fully automated production lines. R & D teams have rich i Vi h ST t technical support. Efficient team, fast response to customer needs. Fully automated production lines. Self-production capacity of experience as Vishay, ST, etc. Perfect system management. Globally becomes qualified supplier by more than 10 million Perfect product line to meet the needs of discrete semiconductor devices. Short lead time: 2 6 weeks more than 90% of the wafer. Strong and perfect product line. supplier by more than 10 million customers. Short lead time: 2-6 weeks. The best cost-effective semiconductor IDM company For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved 2015/6/3Our corporate values are built upon employee happiness and customer appreciation 10
  • 11. Stock Code 002079 Key Customers For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved 2015/6/3Our corporate values are built upon employee happiness and customer appreciation 11
  • 12. Stock Code 002079 Continuous Growing Revenue Unit:million USD increases 30% annually 165.0 140 0 160.0 180.0 120.0 128.0 133.0 136.0 145.0 100.0 120.0 140.0 60.0 68.4 76.5 81.3 60.0 80.0 15.2 12.7 25.0 30.0 37.0 41.0 45.0 47.0 0.0 20.0 40.0 0.0 For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved 2015/6/3Our corporate values are built upon employee happiness and customer appreciation 12
  • 13. Stock Code 002079 Global Distribution GOOD-ARK Marketing Department GOOD-ARK Marketing DepartmentMarketing Department Tel:+86-10-51696896 51696898 Marketing Department Tel:+86-10-51696896 51696898 Manufacturing base: Suzhou Sale net: Beijing, Korea, America, Hongkong, Taiwan, Dongguan R&D center: Suzhou, Wuxi, America, Taiwan For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved 2015/6/3Our corporate values are built upon employee happiness and customer appreciation 13 R&D center: Suzhou, Wuxi, America, Taiwan
  • 14. Stock Code 002079 Th k Y !Thank You! For internal use only / Copyright © GOOD-ARK Global Marketing Department . All rights reserved 2015/6/3 14Our corporate values are built upon employee happiness and customer appreciation