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Your Country Needs You! Communicators in the US Government

Occupational Safety and Health Communication Professional
Sep. 16, 2015
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Your Country Needs You! Communicators in the US Government

  1. DAVID L. CARUSO @DCCD #STC_webinar @dccd
  2. Why Federal Service? HT TP://WWW.PAULRIDENOUR.COM/DC.HTM D i s c l a i m e r : T h i s w e b i n a r i s f o r i n f o r m a t i o n a l p u r p o s e s o n l y . A l l c o n t e n t a n d o p i n i o n s e x p r e s s e d i n t h i s p r e s e n t a t i o n a r e t h o s e o f t h e p r e s e n t e r a n d a r e n o t m e a n t t o r e p r e s e n t S T C , N I O S H , C D C , H H S , O P M o r t h e e n t i r e t y o f t h e U S f e d e r a l g o v e r n m e n t . T h e p r e s e n t e r h a s n o i n s i d e k n o w l e d g e o f a n y o f t h e j o b p o s t i n g s d i s c u s s e d .
  3. Public Service Preparation and response for outbreaks, disasters Helping people get services and information Informing people about actions and activities of their Government Inviting public comment and participation #STC_webinar @dccd
  4. Benefits Training/Professional Growth Student Loan Repayment Job Security Location, Location, Location – Moving expenses are sometimes authorized! #STC_webinar @dccd
  5. The Jobs and where to find them #STC_webinar @dccd
  6. Create an account #STC_webinar @dccd
  7. Search and Alerts #STC_webinar @dccd
  8. Position Types Pathways Internship, must be US Citizen, 16+, Enrolled at an accredited educational institution Fellow FTE Equivalent, term limited appointment, can be extended FTE “Full-Time Equivalent,” Permanent Federal Employee (pending probationary period) #STC_webinar @dccd
  9. Series/Grade Series Four digit designation to your position’s series within the OPM general services (GS) classification system • Writing and Editing Series GS-1082 • Technical Writing and Editing Series GS-1083 Grade There are 15 grades within the GS. • Bachelor’s degree holders start at a GS-5 • Master’s degree holders start at GS-9 • PhD holders start at GS-12 Within each grade are 10 steps which are advanced by performance and longevity. Consult local salary tables to determine wages for each grade. #STC_webinar @dccd
  10. Salary Table Example - Denver #STC_webinar @dccd
  11. My Experience Office Space, 1999. Twentieth Century Fox. #STC_webinar @dccd
  12. Umm, yeah…if you could just… Office Space, 1999. Twentieth Century Fox. #STC_webinar @dccd
  13. Examples of USA Jobs #STC_webinar @dccd
  14. Dept. of Homeland Security Writer/Editor GS-12/13 #STC_webinar @dccd
  15. Duties Develop core speech content for top executives/senior leadership within the DHS National Protection and Programs Directorate. Develop, plan, and coordinate speeches across multiple directorates throughout DHS. Write speeches and talking points of varying lengths as well as edit speeches and talking points developed by others. Work with civic, industry, and other external organizations to develop talking points and executive speeches. Assist in developing media and stakeholder outreach materials. Speech writer Content manager Editor Reporter Producer #STC_webinar @dccd
  16. The Occupational Questionnaire For each task in the following groups, choose the statement from the list A through E following that most accurately describes your current level of experience and capability. A. I have no experience in performing this work behavior. B. I have limited experience in performing this work behavior. I have had exposure to this work behavior but would require additional guidance, instruction, or experience to perform it at a proficient level. C. I have experience performing this work behavior across routine or predictable situations with minimal supervision or guidance. D. I have performed this work behavior independently across a wide range of situations. I have assisted others in carrying out this work behavior. I seek guidance in carrying out this work behavior only in unusually complex situations. E. I am considered an expert in carrying out this work behavior. I advise and instruct others in carrying out this work behavior on a regular basis. I am consulted by my colleagues and/or superiors to carry out this work behavior in unusually complex situations. #STC_webinar @dccd
  17. The Occupational Questionnaire For each task in the following groups, choose the statement from the list A through E following that most accurately describes your current level of experience and capability. A. I have no experience in performing this work behavior. B. I have limited experience in performing this work behavior. I have had exposure to this work behavior but would require additional guidance, instruction, or experience to perform it at a proficient level. C. I have experience performing this work behavior across routine or predictable situations with minimal supervision or guidance. D. I have performed this work behavior independently across a wide range of situations. I have assisted others in carrying out this work behavior. I seek guidance in carrying out this work behavior only in unusually complex situations. E. I am considered an expert in carrying out this work behavior. I advise and instruct others in carrying out this work behavior on a regular basis. I am consulted by my colleagues and/or superiors to carry out this work behavior in unusually complex situations. No Points Some Points #STC_webinar @dccd More Points
  18. Sample questions Write and publish materials that are complex and/or controversial and that require a high degree of tact and diplomacy in presentation method. Draft talking points or speeches that are intended to be delivered to new sources or the general public. Gather and analyze information by interviewing subject matter experts in a specific field of study. Draft incident communications, develop long-term communications plans or monitor media coverage of the incident. Maintain awareness of the kinds of organizations to which speeches would be made and the nature of the audiences. #STC_webinar @dccd
  19. Export-Import Bank of the United States Public Affairs Specialist (Digital Engagement Specialist) GS-11 #STC_webinar @dccd
  20. Duties Directly support the digital engagement manager in the planning, management and tracking of all digital activities, such as posting to social media platforms, content and video development, and website development and maintenance. Responsible for developing a range of content including social media posts (Facebook, Twitter, YouTube), blogs, video, and banner ads. Establishes and maintains relationships with agency business units to create, cross-promote, and leverage social media content. Work with Ex-Im Sales and Marketing to coordinate cross departmental social media calendar and activities, and provide oversight of non- Communications department social media activities across the Bank. Develops social media strategy and campaigns for Ex-Im Bank with consideration for agency’s varied stakeholders, goals and mission, as well as business needs for marketing, sales, and customer support. Update and maintain strategy to keep up with evolving industry standards and best practices. Indicates where you are in the org chart, you are working in support of someone else who will be setting the top level strategy Social media is a primary responsibility Strong internal communication skills are a must! Planning and organization skills Some strategy/planning is involved – this sounds like it is a growth opportunity #STC_webinar @dccd
  21. The Occupational Questionnaire Select the one statement that most accurately reflects your training and experience with respect to your technical digital media skills. A. I have no training or experience related to this activity. B. I lead social media projects using website technologies, including computer graphic techniques, engagement platforms, and analytics tools. C. I update and maintain web content based on requests from others. D. I use digital images, video, and electronically-produced graphics to create original social media content. Select the one statement that most accurately reflects your training and experience developing online strategy and messaging. A. I have had no training or experience related to this activity. B. I collaborate with others to create multimedia content for the web and social media networks and platforms. C. I assist others in determining the best methods to convey multimedia content via social media and the web. D. I determine the best strategies to communicate with stakeholders and develop multimedia content for the web and social media networks and platforms. #STC_webinar @dccd
  22. The Occupational Questionnaire Select the one statement that most accurately reflects your training and experience with respect to your technical digital media skills. A. I have no training or experience related to this activity. B. I lead social media projects using website technologies, including computer graphic techniques, engagement platforms, and analytics tools. C. I update and maintain web content based on requests from others. D. I use digital images, video, and electronically-produced graphics to create original social media content. Select the one statement that most accurately reflects your training and experience developing online strategy and messaging. A. I have had no training or experience related to this activity. B. I collaborate with others to create multimedia content for the web and social media networks and platforms. C. I assist others in determining the best methods to convey multimedia content via social media and the web. D. I determine the best strategies to communicate with stakeholders and develop multimedia content for the web and social media networks and platforms. #STC_webinar @dccd No Points Some Points No Points Some Points
  23. Economic Development Administration Internal Communication Program Specialist #STC_webinar @dccd
  24. Duties Develop and advance an internal communications program increasing visibility and conversation on issues and information of interest to EDA employees… Independently develop high-quality communications products by attending working- level meetings, interviewing individuals and conducting focus groups to extract information. Develop policies and means of dissemination of information to EDA employees to enhance understanding… Build and maintain relationships with other EDA offices to identify communication opportunities, innovations and information on people, programs, projects and initiatives. This is something they want but do not have right now. Self-starter, working solo Know how to reach people… …and build relationships. #STC_webinar @dccd
  25. The Occupational Questionnaire Please identify your experience related to internal communications within your organization. Check all that apply. Developing a communications plan. Interviewing colleagues across offices. Creating focus groups. Editing and redeveloping a communications plan. Refining communications plan(s) as more opportunities become available. None of the above Please identify the position(s) on your resume, in which you have performed the task(s). Identify any past experience with the following items: (Check all that apply). Creating and maintaining an online bulletin. Publishing and designing multimedia material. Creating and maintaining other material on the Internet as well as Intranet. None of the above. Please identify the position(s) on your resume, in which you have performed the task(s). #STC_webinar @dccd
  26. #STC_webinar @dccd Pathways example DUTIES Reviewing technical information and assists in generating story ideas for potential use in news articles and agency publications. Assisting in the development of briefing materials using video and audio production software. Providing support by using word processing, graphic- design, and desktop-publishing tools to prepare, revise, update, and print a variety of reports, charts, messages and other documents. Using software such as Microsoft Word, PowerPoint, Excel, and Access to prepare reports, summaries, briefings, and other documents and correspondence, and to analyze and effectively present various types of data. Verifing that grammar, spelling, and punctuation are correct, and that materials are produced and prepared in proper/appropriate formats. Assisting with other agency initiatives as required. PATHWAYS INTERN - STUDENT TRAINEE (PUBLIC AFFAIRS)
  27. How to use this information Pre-answer questions within your resume experience section Describe your ability to “determine the best strategy…” or how you are “considered a expert in social media communication planning.” Choose references that also demonstrate these skills Use terms and text from the position description and questions verbatim #STC_webinar @dccd
  28. Don’t take my word for it GovLoop – A social network for all levels of GOV employees NAGC – National Association of Government Communicators ◦ Communications School #HCSM (Health Communications & Social Media) – LinkedIn group #STC_webinar @dccd
  29. Questions David L. Caruso healthcommunicator@gmail.com @dccd
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