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Strategic Thinking is the combination of Innovation, Strategy Planning, and Operational Planning (Stanleigh, 2015). This presentation will explore the value of strategic thinking and why it is so important to an organization. Communication professionals are ideal candidates to think strategically at work because they possess that rare combination of knowledge about both their audience/customer (external) and their organization (internal). We will examine both the research and strategy phases of strategic thinking, which further illustrate why communicators are well suited to this process.