Google Analytics produces thousands of different numbers, metrics and statistics. There’s so many numbers it can be more confusing than enlightening trying to figure out which ratios should be taken into account, which stats are the most important.
This session is a beginner’s guide to best practice set up of Google Analytics and navigating the user interface so you can look at your traffic more critically. We’ll also talk about how Google Analytics WordPress plugins simplify your set-up and analysis.
Identify your most valuable (not popular) web pages
Discover your most valuable traffic sources
Interpret your data by understanding key concepts and terms
How to get more from your Google Analytics plug-ins.