3 Online Anchors


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\'3 Online Anchors Every Business Needs\' was written to streamline the process for entrepreneurs and business owners to establish an internet presence, brand and following quickly and correctly.

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3 Online Anchors

  1. 2. 3 Online Anchors Every Business Needs
  2. 3. <ul><li>Presence </li></ul><ul><li>Branding </li></ul><ul><li>Following </li></ul>
  3. 4. Why Do I Need A Website? <ul><li>The value of internet real estate </li></ul><ul><li>The importance of personal branding </li></ul><ul><li>The 24/7/365 presence </li></ul><ul><li>The ability to go global </li></ul><ul><li>The significance of being recognized </li></ul><ul><li>The marketing phenomenon </li></ul><ul><li>The center of your online world </li></ul>
  4. 5. The Value of Internet Real Estate <ul><li>Entrepreneurs who conduct home business meetings are subject to limitations. </li></ul><ul><li>Entrepreneurs who conduct business on Main Street carry huge overhead. </li></ul>
  5. 6. http://MyName.com <ul><li>My home and or store is always open </li></ul><ul><li>The street is accessible to over 3 billion </li></ul><ul><li>Only 11.9% of all Network Marketing happens here so far </li></ul><ul><li>Online business continues to grow despite the economic condition making your online sites more valuable </li></ul><ul><li>The cost to start is ridiculously low </li></ul><ul><li>You can start easy and learn over time </li></ul>
  6. 7. The Importance of Branding Website/Blog Search Engines Directories/Bookmarks Web 2.0 Sites
  7. 8. Who are you and why do I care? <ul><li>You control the perception </li></ul><ul><li>The image can be crafted </li></ul><ul><li>You can look good and be honest </li></ul><ul><li>Offer the ‘Expert’ perception </li></ul><ul><li>Create designer information </li></ul><ul><li>Speak specifically to your niche </li></ul><ul><li>Answer FAQ once </li></ul><ul><li>Become a unique leader </li></ul><ul><li>Share and inspire ‘Vision’ </li></ul><ul><li>Become identifiable </li></ul><ul><li>Share stories/experiences </li></ul><ul><li>Easy to understand and relate </li></ul><ul><li>Always build in ‘Direct Response’ </li></ul>
  8. 9. The Attraction Principle <ul><li>Your business reflects your interests, concerns, values, desires etc… </li></ul><ul><li>If who you are is clearly evident from your site, you’ll resonate with others like you. </li></ul><ul><li>Your site should be exciting to you. </li></ul><ul><li>If I clean and prepare my home before my guests arrive, they’ll feel welcome, they’ll want to stay and come back to visit again. </li></ul>
  9. 10. The Exclusivity Principle <ul><li>By definition a niche doesn’t include everyone and you don’t want everyone. </li></ul><ul><li>We really only want a small fraction of everyone, and should expect that only 20% of those people will do anything. </li></ul><ul><li>If pride isn’t an issue we won’t take it personally. </li></ul><ul><li>Be willing to make this point up front. </li></ul>
  10. 11. Only 1 Decision to make <ul><li>Who you choose to host your site is the only real decision you need to make. </li></ul><ul><li>Your URL or Domain name is typically included when you buy a hosting plan. </li></ul><ul><li>The cost varies from host to host and service to service. </li></ul>
  11. 12. Automatically <ul><li>Not only can your site attract prospects, customers or clients 24/7/365 but can be set up to automatically make money. </li></ul><ul><li>My #1 goal is to empower people to leverage the internet through automation to free their time. </li></ul>
  12. 13. Your niche may be narrow, but the World Wide Web makes it deep.
  13. 14. International vs. Local
  14. 15. The Local Business Website <ul><li>Google started putting maps everywhere </li></ul><ul><li>Most searches pull up local results </li></ul><ul><li>People are online to save time </li></ul><ul><li>They can ‘Know’ you before they ‘Meet’ you </li></ul><ul><li>You can impress them and serve them </li></ul><ul><li>before doing business with them </li></ul>
  15. 16. Internet Marketing <ul><li>The end of interruption marketing </li></ul><ul><li>Giving unlimited growth potential to home business owners </li></ul><ul><li>Sitting in the cross hairs of e-commerce </li></ul><ul><li>Identifying, targeting and serving a very select audience </li></ul><ul><li>Bonding and building relationships with people we haven’t and may never meet </li></ul>
  16. 17. Marketing is nothing more than bringing the Product or Service people want, within reach. “ I’d rather shop on line than play with toys!”
  17. 18. Your budget doesn’t have to be huge… to get spectacular results.
  18. 19. Marketing is Essential <ul><li>Without marketing no one will ever find you… word of mouth is marketing… word of mouth on the world wide web is what’s known as ‘Viral Marketing.’ </li></ul>
  19. 20. How It Looks You.com AOL myspace youtube Linkdin Twitter FB Ping Google Yahoo
  20. 21. Why Begin Here? <ul><li>If you want to attract visitors online, you need a place they can meet you and get comfortable with you. Even if you own a company that’s already branded, getting to know the owner makes them feel like an insider. </li></ul><ul><li>If this is done right you’ll build a following that will only keep growing. </li></ul>
  21. 22. 3 Tips for Building <ul><li>Content is key. Keep to one theme with one main keyword. </li></ul><ul><li>Use your pages for sub keywords that support the main theme. </li></ul><ul><li>Create a new site for a new subject. </li></ul>http://DavesGreenCleanGoo.com http://DavesSportsJuice.com
  22. 24. Get a copy of our Ebook today at: http://DavidBeairsto.com/consulting