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Fundraising Online

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A complement to the presentation I gave on March 13, 2008 to the Leadership Institute about emerging technologies in online fundraising (with regard to political campaigns and candidates). Two platforms discussed include http://ActBlue.com and http://Slatecard.com.

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Fundraising Online

  1. 1. FUNDRAISING ONLINE David All [email_address]
  2. 2. Connecting “Real” People Smarter, Better, Faster, NOW
  3. 3. The Long Tail of Fundraising
  4. 4. In January 90% of $32M came online In February $45M of $55M came online 90% of online donations < $100 50% of online donations < $25 h/t Patrick Ruffini
  5. 5. Act Blue &quot;There's a huge opportunity to involve many times more people in this process than we currently have.&quot; -Benjamin Rahn, Co-Founder, ActBlue
  6. 7. Act Blue
  7. 9. “ Finally, a Facebook for Republican campaign donors” -Wired Magazine
  8. 17. Issue’s Matter
  9. 18. <ul><li>Cut The Pork </li></ul><ul><li>Pro-Life </li></ul><ul><li>Protect & Defend America </li></ul><ul><li>Jobs and Economy </li></ul><ul><li>Defeat Radical Islam </li></ul>Donor Analytics
  10. 19. 4.5%
  11. 20. State and Local Races. More Candidate Features. A Full-Time Effort.
  12. 21. Tips and Tricks Collect Emails At Every Opportunity
  13. 22. Tips and Tricks Ask For Realistic Gifts $25 $50 $100
  14. 23. Tips and Tricks DonationTubes
  15. 24. Tips and Tricks Thank Us
  16. 25. Thank You. Our Discussion Can Continue davidallgroup.com TechRepublican.com Slatecard.com

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