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The past few years have witnessed an explosion of legal and regulatory activity involving social and other new media. The growth of Facebook as a platform for customer engagement, brand extension and other advertising and marketing efforts creates both new opportunities and new legal and business risks. The legislative and regulatory environment is also in flux as Congress and federal agencies rush to provide new rules, regulations and laws aimed at consumer protection, privacy and IP piracy. This session will examine several key areas, including copyright, trademark and related intellectual property concerns; false advertising and marketing restrictions; gaming; data privacy issues presented by social media; and impacts of social media on employees and the workplace. Attendees will learn how to identify legal risks and issues before they become full-scale emergencies and how to develop appropriate policies and guidelines covering social media activity.