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Mobile Apps Market in US @ http://www.researchmoz.us/mobile-apps-us-september-2013-report.html
The high app engagement level of Millennials makes them a lucrative target and companies targeting the demographic should consider their particular interests. This generation is more willing to pay for apps, and while ad revenue is still a major part of generating income for developers they must ensure their ads are not intrusive. Personalizing ad content and offerings to the app user can be effective and if it is related to their interests it makes the ad inherently less invasive.