Lifestyles of Mums in UK to September 2013: Market Research Report

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Lifestyles of Mums in UK @ http://www.researchmoz.us/lifestyles-of-mums-uk-september-2013-report.html

Brands that are responsive to mums’ concerns and aim to grow with their preferences (which are increasingly expressed via social media channels) will be in a stronger position when competing for their consumer loyalty.

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Lifestyles of Mums in UK to September 2013: Market Research Report

  1. 1. Lifestyles of Mums - UK - September 2013 Brands that are responsive to mums’ concerns and aim to grow with their preferences (which are increasingly expressed via social media channels) will be in a stronger position when competing for their consumer loyalty. table Of Content introduction definitions methodology abbreviations executive Summary mothers Focus On Children’s Personal Development figure 1: Mothers’ Aspirations For Their Children, June 2013 mums Set Children Up For Multiple Options In The Future figure 2: Mothers’ Encouragement Of Children’s After-school Activities And Recreation, June 2013 almost Eight In Ten Mums Will Support Children For As Long As It Takes figure 3: Attitudes Towards Finances And Children’s Future, June 2013 mums With Children Under The Age Of 5 Are The Most Engaged On Social Media figure 4: Activities Done On Social Media Sites In The Past Three Months, June 2013 what We Think issues In The Market what Impact Will The Changes To The Parental Leave Law Have On Mums’ Role In Their Families? what Does Raising Happy Children Mean To Modern Mums? do Mums Prioritise Academic Achievement For Their Children? what Factors Drive Mothers’ Engagement Online? trend Application trend: Help Me Help Myself trend: Patriot Games mintel Futures: Generation Next Lifestyles of Mums - UK - September 2013
  2. 2. market Drivers key Points demographic Trends figure 5: Trends In The Age Structure Of The Uk Female Population, 2008-18 trends In The Number Of Live Births figure 6: Trends In The Number Of Live Births In England And Wales, 2008-12 trends In Types Of Births’ Registrations figure 7: Live Births, By Registration Type, 2001 And 2011 current Living Area figure 8: Current Living Area, By Age Of Mother, June 2013 proportion Of Mothers In Employment figure 9: Mothers’ Current Working Situation, June 2013 trends In Ownership Of Smartphones figure 10: Ownership Of Smartphones And Tablet Computers, By Presence Of Children In The Household And Age Of Children, April 2013 division Of Parental Responsibilities key Points family Lifestyle Revolves Around Mums’ Responsibilities figure 11: Division Of Parenting Responsibilities, June 2013 partners Step Back When It Comes To Childcare figure 12: Number Of Parenting Responsibilities Handled By Mothers, June 2013 mums Retain Strong Influence Over Household Decisions figure 13: Who Influences Family Decisions, By Gender Of Parent, June 2013 mums’ Aspirations For Children key Points mums Prioritise Children’s Personal Development figure 14: Mothers’ Aspirations For Their Children, June 2013 self-employed Mums Will Nurture Independent Spirit In Their Kids figure 15: Selected Mothers’ Aspirations For Their Children, By Mothers’ Employment Status, June 2013 middle-income Mums Want Their Kids To Be Savvy With Money figure 16: Selected Mothers’ Aspirations For Their Children, By Household Income, June 2013 priorities Evolve As Children Grow Up figure 17: Selected Mothers’ Aspirations For Their Children, By Children’s Age, June 2013 10-15-year-olds Gain Practical Skills getting A Good Job More Important Than Going To University children’s After-school Activities And Recreation Lifestyles of Mums - UK - September 2013
  3. 3. key Points setting Children Up For More Options In The Future figure 18: Mothers’ Encouragement Of Children’s After-school Activities And Recreation, June 2013 university-educated Mums Have Similar Hopes For Their Offspring figure 19: Mothers’ Encouragement Of Children’s After-school Activities And Recreation, By Highest Level Of Education, June 2013 affluence Determines How Active Children Are Outside Of School figure 20: Mothers’ Encouragement Of Children’s After-school Activities And Recreation, By Household Income, June 2013 mums’ Aspirations Drive Their Effort To Help Children Achieve figure 21: Mothers’ Encouragement Of Children’s After-school Activities And Recreation, By Selected Aspirations For Their Children, June 2013 over Three Quarters Of Mums Encourage Their Child’s Development Outside Of The School Syllabus figure 22: Number Of After-school Activities Mothers Encourage Their Children To Take Up, June 2013 the Rise Of Tiger Mothers figure 23: Gender, Age And Social Grade Of Children Whose Mothers Encourage Them To Take Up 4-8 After-school Activities, June 2013 mums’ Segmentation – Attitudes Towards Finances And Children’s Future key Points concerns About Children’s Future Come To The Fore figure 24: Attitudes Towards Finances And Children’s Future, June 2013 mothers’ Segmentation figure 25: Mothers’ Segmentation, June 2013 mum Worriers (39%) who Are They? no-expense-spared Mums (31%) who Are They? time-poor Mums (30%) who Are They? mothers’ Aspirations For Children figure 26: Mothers’ Aspirations For Their Children, By Mothers’ Typologies, June 2013 attitudes Towards Children’s Future figure 27: Attitudes Towards Finances And Children’s Future (any Agree), By Mothers’ Typologies, June 2013 encouragement Of Activities Outside Of School figure 28: Mothers’ Encouragement Of Children’s After-school Activities, By Mothers’ Typologies, June 2013 online Socialising Habits Of Mums Lifestyles of Mums - UK - September 2013
  4. 4. key Points new Mums Struggle To Maintain Their Friendships figure 29: Attitudes Towards Parenting And Personal Time, June 2013 facebook Maintains Dominant Position Amongst Social Networks figure 30: Social Media Sites Used Weekly, June 2013 figure 31: Trends In The Target Audience Of Facebook, By Presence Of Children, Uk, February 2011-13 mums With Babies And Toddlers Eager To Explore Social Media figure 32: Activities Done On Social Media Sites In The Past Three Months, June 2013 figure 33: Trends In The Mobile Audience For Kids And Family Entertainment Apps, Uk, February 2011-13 mums Are Highly Engaged On Pinterest figure 34: Activities Done On Social Media Sites In The Past 3 Months, By Social Media Sites Used Weekly, June 2013 promoting Regular Family Digital Detox figure 35: Attitudes Towards Social Media, June 2013 mums Of 16-18-year-olds Keener To Use Social Media For Interactions With Children figure 36: Attitudes Towards Social Media, By Age Of Children, June 2013 online Engagement key Points mothers Are Becoming More Active Online figure 37: Online Activities Done In The Past Three Months, June 2013 And August 2012 younger Mums Drive Online Family Research figure 38: Number Of Online Activities Done In The Past 3 Months, June 2013 engagement On Social Networks Drives Online Research And Purchases figure 39: Online Activities Done In The Past Three Months, By Selected Weekly Activities On Social Media Sites, June 2013 attitudes Towards Children’s Use Of Technology key Points concerns About Online And Mobile Safety Rise Amongst Mums Aged 45 figure 40: Attitudes Towards Children’s Use Of Technology, June 2013 affluent Mums Give Children More Pocket Money To Spend On Mobile Phone figure 41: Selected Attitudes Towards Children’s Use Of Technology, By Household Income, June 2013 appendix – Mum’s Demographics figure 42: Demographics Of Mums, By Age Group, June 2013 figure 43: Demographics Of Mums, By Age Of Children, June 2013 figure 44: Demographics Of Mums, By Family Typology And Region, June 2013 figure 45: Demographics Of Mums, By Area And Working Status, June 2013 Lifestyles of Mums - UK - September 2013
  5. 5. figure 46: Demographics Of Mums, By Socio-economic Group And Highest Level Of Education, June 2013 figure 47: Demographics Of Mums, By Grosss Annual Household Income, June 2013 figure 48: Demographics Of Mums, By Support Network, June 2013 appendix – Division Of Parental Responsibilities figure 49: Division Of Responsibilities Between Parents – Cooking Their Meals, By Demographics, June 2013 figure 50: Division Of Responsibilities Between Parents – Buying Their Clothes, By Demographics, June 2013 figure 51: Division Of Responsibilities Between Parents – Buying Them Treats, By Demographics, June 2013 figure 52: Division Of Responsibilities Between Parents – Buying Electronic Gadgets For Them, By Demographics, June 2013 figure 53: Division Of Responsibilities Between Parents – Tidying Up After Them, By Demographics, June 2013 figure 54: Division Of Responsibilities Between Parents – Choosing Their Birthday/christmas Presents, By Demographics, June 2013 figure 55: Division Of Responsibilities Between Parents – Looking After Them When They Are Not Well, By Demographics, June 2013 figure 56: Division Of Responsibilities Between Parents – Getting Them To/from School, By Demographics, June 2013 figure 57: Division Of Responsibilities Between Parents – Taking Them To/from After-school Activities, By Demographics, June 2013 figure 58: Division Of Responsibilities Between Parents – Picking Them Up When They Visit Their Friends, By Demographics, June 2013 figure 59: Division Of Responsibilities Between Parents – Making Sure They Are Bathed/teeth Are Brushed, By Demographics, June 2013 figure 60: Division Of Responsibilities Between Parents – Helping Them With Homework, By Demographics, June 2013 figure 61: Division Of Responsibilities Between Parents – Playing/doing Activities With Child(ren), By Demographics, June 2013 figure 62: Division Of Responsibilities Between Parents – Disciplining Them, By Demographics, June 2013 appendix – Mums’ Aspirations For Children figure 63: Most Popular Aspirations For Children, By Demographics, June 2013 figure 64: Next Most Popular Aspirations For Children, By Demographics, June 2013 appendix – Children’s After-school Activities And Recreation figure 65: Most Popular Children’s Recreation, By Demographics, June 2013 Lifestyles of Mums - UK - September 2013
  6. 6. figure 66: Next Most Popular Children’s Recreation, By Demographics, June 2013 appendix – Mums’ Segmentation: Attitudes Towards Finances And Children’s Future figure 67: Agreement With The Statement ‘a Parent’s Job Is Never Done’, By Demographics, June 2013 figure 68: Agreement With The Statement ‘i Worry About My Child(ren)’s Ability To Live Independently After They Leave Home’, By Demographics, June 2013 figure 69: Agreement With The Statement ‘i Worry About My Child(ren)’s Future Job Prospects’, By Demographics, June 2013 figure 70: Agreement With The Statement ‘it’s Important To Teach Children About Managing Money’, By Demographics, June 2013 figure 71: Agreement With The Statement ‘i Am Willing To Support My Child(ren) For As Long As It Takes’, By Demographics, June 2013 figure 72: Agreement With The Statement ‘it’s Worth Spending More To Send Children To The Best School/university’, By Demographics, June 2013 figure 73: Agreement With The Statement ‘having A Private Education Improves A Child’s Job Prospects In Later Life’, By Demographics, June 2013 mums’ Segmentation – Attitudes Towards Finances And Children’s Future figure 74: Target Groups, By Demographics, June 2013 figure 75: Mums’ Attitudes, By Target Groups, June 2013 figure 76: Division Of Responsibilities Between Parents, By Target Groups, June 2013 figure 77: Children’s Recreation, By Target Groups, June 2013 figure 78: Aspirations For Children, By Target Groups, June 2013 figure 79: Social Media Sites Used Weekly, By Target Groups, June 2013 figure 80: Activities Done On Social Media Sites In The Past 3 Months, By Target Groups, June 2013 figure 81: Online Activities Done In The Past 3 Months, By Target Groups, June 2013 figure 82: Attitudes Towards Children’s Use Of Technology, By Target Groups, June 2013 appendix – Online Socialising Habits Of Mums figure 83: Agreement With The Statement ‘social Media Makes It Easier To Connect With Other Parents’, By Demographics, June 2013 figure 84: Agreement With The Statement ‘social Media Helps Me Stay More Connected To My Child(ren)’, By Demographics, June 2013 figure 85: Agreement With The Statement ‘it’s Important To Plan Regular Family Activities Outside To Take A Break From Using Technology’, By Demographics, June 2013 figure 86: Agreement With The Statement ‘i Feel I Have Less In Common With My Friends Who Are Not Parents’, By Demographics, June 2013 figure 87: Agreement With The Statement ‘i Don’t Have As Much Time To Be Involved In My Child(ren)’s Lives As I’d Like’, By Demographics, June 2013 figure 88: Agreement With The Statement ‘i Don’t Have Much Time To Socialise Regularly With My/partner’s Friends Outside Of Home’, By Demographics, June 2013 Lifestyles of Mums - UK - September 2013
  7. 7. figure 89: Most Popular Social Media Sites Used Weekly, By Demographics, June 2013 figure 90: Next Most Popular Social Media Sites Used Weekly, By Demographics, June 2013 figure 91: Most Popular Activities Done On Social Media Sites In The Past 3 Months, By Demographics, June 2013 figure 92: Next Most Popular Activities Done On Social Media Sites In The Past 3 Months, By Demographics, June 2013 figure 93: Other Activities Done On Social Media Sites In The Past 3 Months, By Demographics, June 2013 appendix – Online Engagement figure 94: Most Popular Online Activities Done In The Past 3 Months, By Demographics, June 2013 figure 95: Next Most Popular Online Activities Done In The Past 3 Months, By Demographics, June 2013 appendix – Attitudes Towards Children’s Use Of Technology figure 96: Most Popular Attitudes Towards Children’s Use Of Technology, By Demographics, June 2013 figure 97: Next Most Popular Attitudes Towards Children’s Use Of Technology, By Demographics, June 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Lifestyles of Mums - UK - September 2013

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