Holidays to Spain Industry UK - May 2014 @ http://www.researchmoz.us/holidays-to-spain-uk-may-2014-report.html Spain has become such a popular place to visit among British tourists that it is now starting to be perceived as an unimaginative destination. In order to refresh Spain’s image as a holiday destination, travel companies can focus more on promoting what can be considered lesser known, and thus more original, Spanish holiday destinations and holiday types.

1. Holidays to Spain - UK - May 2014
Spain has become such a popular place to visit among British tourists that it is now starting to be perceived as an unimaginative destination. In order to refresh
Spain’s image as a holiday destination, travel companies can focus more on promoting what can be considered lesser known, and thus more original,
Spanish holiday destinations and holiday types.
table Of Content
introduction
definition
abbreviations
executive Summary
the Market
volume Set To Grow 25% Over The Next Five Years
figure 1: Holidays To Spain Volume Forecast, 2008-18
improving Consumer Finances Set To Boost Expenditure By 33% By 2018
figure 2: Holidays To Spain Value Forecast, 2008-18
independent Bookings Represent 54% Of Holidays To Spain
figure 3: Package Holidays Versus Independent Holidays To Spain, By Volume, 2008-13
market Factors
easing Pressure On Household Income Points To Rising Demand For Holidays
rising Pound Making Holidays To Spain More Affordable
high Jet Fuel Prices And Rising Airport Charges Leading To Higher Airfares
apd For Short-haul Destinations Stays Level While Long Haul Rises Again
spain Has Been Knocked Off Its Pedestal As The Top Value Resort
demand For Private Holiday Rental Accommodation On The Rise
companies, Brands And Innovation
iberia Still Unprofitable Despite Rise In Passenger Revenues In 2013
low Cost Airline Vueling Growing Strongly
brittany Ferries Profits Decline Sharply In 2013
iberia First To Allow Passengers To Print Their Own Luggage Tags
iberia Links Up With Samsung To Simplify The Airport Experience
vueling Launches Smartwatch App And High Speed Wi-fi
andalusia Mines Transformed Into A Tourist Attraction
the Consumer
around Two In Five Adults Holidayed In Spain In The Past Five Years
figure 4: Holidays To Spain Taken In The Past Five Years, March 2013
beach Holidays The Most Popular Type Spanish Holiday
figure 5: Types Of Holidays Taken To Spain In The Past Five Years, March 2014
balearic Islands And Barcelona The Top Regions Stayed In…
figure 6: Regions Of Spain Stayed In During The Past Five Years, March 2014
with Barcelona The Top Destination People Would Like To Visit
figure 7: Regions Of Spain Interested In Visiting, March 2014
most Used The Internet To Book Their Last Holiday To Spain
figure 8: Booking Method Used For Last Holiday To Spain, March 2014
online Booking Method Used For Holidays To Spain
figure 9: Online Booking Method Used For Last Holiday To Spain, March 2014
attitudes Towards Holidays To Spain
figure 10: Attitudes Towards Holidays To Spain, March 2014
what We Think
issues And Insights
how Can Spain Reinvigorate Its Image As An Original Holiday Destination?
the Facts
the Implications
how Will The Rising Popularity Of Private Holiday Rentals Impact The Market?
the Facts
the Implications
trend Application
Holidays to Spain - UK - May 2014

2. totophobia
the Real Thing
experience Is All
market Drivers
key Points
reviving Economy Will Help To Lift Demand For Holidays
strengthening Pound Enhancing The Appeal Of Holidaying In Spain
figure 11: Average Weekly Midpoint Exchange Rates For Gbp Against Eur, May 2011-april 2014
uk Tourist Expenditure Abroad Trending Upward
figure 12: Seasonally Adjusted Uk Tourist Expenditure Abroad Vs. Total Household Final Consumption Expenditure, 2003-q1 2013
rising Fuel Costs And Airport Charges Pushing Up Airfares
figure 13: Jet Fuel Prices, Gbp Per Gallon, February 2009-january 2014
apd For Short-haul Destinations Remains Steady
figure 14: Air Passenger Duty Rates, 2012-14
motorists Benefit From Lower Petrol And Diesel Costs In Spain
figure 15: Motoring On The Continent Cost Barometer, 2011-13
spain Is The Uk’s Top Overseas Holiday Destination
figure 16: Top Ten Overseas Holiday Destinations, By Volume, 2012 And 2013
spain Continues To Be A High Value-for-money Destination
figure 17: Post Office Holiday Costs Barometer, 2013 And 2014
rising Demand For Private Holiday Rentals In Spain
who’s Innovating?
key Points
mybagtag Allows Iberia Passengers To Print Their Own Luggage Tags
iberia Partners With Samsung To Streamline The Airport Experience
vueling Links Up With Sony To Launch A Smartwatch Boarding Pass App
vueling To Implement High Speed In-flight W-ifi On Aircrafts
riotinto Mines In Andalusia Turned Into Tourist Attraction
canary Islands Tourist Board Invites Vimeo Users To Make Video Campaign
market Size And Forecast
key Points
strengthening Consumer Finances Boosting The Holidays To Spain Market
figure 18: Volume And Value Of Holidays To Spain, 2008-18
forecast
figure 19: Holidays To Spain Volume Forecast, 2008-18
figure 20: Holidays To Spain Value Forecast, 2008-18
forecast Methodology
fan Chart Explanation
segment Performance
key Points
rise In Package Holidays Volume Propelling The Market Forward
figure 21: Package Holidays Versus Independent Holidays To Spain, By Volume, 2008-13
large Majority Of Holidays To Spain Are For 4 To 13 Nights
figure 22: Holidays To Spain, By Duration, 2008-13
package Holidaymakers Spent 4% More Than Independents In 2013
figure 23: Package Vs. Independent Holidays To Spain, By Average Expenditure Per Trip, 2008-13
71% Of Holidaymakers To Spain Are Over-35s
figure 24: Volume And Value Of Visits To Spain By Uk Residents, By Age, 2013
98% Of Holidaymakers To Spain Travel By Air
figure 25: Holidays To Spain, By Mode Of Travel (air, Sea, Tunnel), 2008-13
companies And Products
iberia
figure 26: Key Financials For Iberia, 2012 And 2013
vueling
figure 27: Key Financials For Vueling, 2011 And 2012
figure 28: Key Financials For Vueling, Post-acquisition, 26 April 2013 – Year End
brittany Ferries
figure 29: Key Financials For Bai (uk) Limited, 2011 And 2012
select Spanish Tourist Boards
Holidays to Spain - UK - May 2014

3. turespaña (officialspanish Tourist Board)
agència Catalana De Turisme (catalan Tourist Board)
madrid Visitors & Convention Bureau
emprese Pública Para La Gestión Del Turismo Y Del Deporte De Andalucía S.a. (andalusian Tourism And Sport)
holidays To Spain Taken In The Past Five Years
key Points
nearly A Fifth Of Adults Have Holidayed In Spain In The Past Five Years
figure 30: Holidays To Spain Taken In The Past Five Years, March 2013
25 To 44-year-olds And Families The Key Target Markets
if You’re Affluent, You’ve Probably Already Been To Spain
leveraging Spain’s Diversity To Encourage Repeat Visits
types Of Holidays Taken To Spain
key Points
beach Holidays The Most Popular Type Of Holiday To Spain
figure 31: Types Of Holidays Taken To Spain In The Past Five Years, March 2014
presence Of Children A Key Influence Behind The Type Of Holiday Taken
all-inclusive Holidays Appeal To Those On Tight Budgets
regions Of Spain Stayed In
key Points
balearic Islands And Barcelona Top The List Of Most Popular Destinations
figure 32: Regions Of Spain Stayed In During The Past Five Years, March 2014
balearic And Canary Islands The Top Beach Holiday Destinations
figure 33: Regions Of Spain Stayed In During The Past Five Years, By Types Of Holidays Taken To Spain In The Past Five Years, March 2014
barcelona Unrivalled When It Comes City Breaks
figure 34: Regions Of Spain Stayed In During The Past Five Years, By Types Of Holidays Taken To Spain In The Past Five Years, March 2014
regions Of Spain Interested In Staying In
key Points
barcelona Is The Number One Destination People Want To Visit
figure 35: Regions Of Spain Interested In Visiting On Holiday, March 2014
affluent Most Likely To Show Interest In City-break Destinations
city Break Regions Favoured Among Those Who’ve Not Yet Been To Spain
figure 36: Regions Of Spain Interested In Visiting On Holiday, By Holidays To Spain Taken In The Past Five Years, March 2014
booking Method
key Points
close To Half Booked Their Entire Holiday To Spain Online
figure 37: Booking Method Used For Last Holiday To Spain, March 2014
those Taking All-inclusive Holidays The Most Likely To Book In Person
figure 38: Booking Method Used For Last Holiday To Spain, By Types Of Holidays Taken To Spain In The Past Five Years, March 2014
online Bookings Being Driven By 35-44s, Women And The Affluent
online Booking Methods
key Points
booking Via Individual Suppliers The Most Popular Online Method Used
figure 39: Online Booking Method Used For Last Holiday To Spain, March 2014
one In Ten Used A Private Holiday Rental Site To Book Accommodation
families The Most Likely To Book Via Tour Operator Websites
attitudes Towards Holidays To Spain
key Points
warm Weather And Culture Draw Uk Tourists To Spain
figure 40: Attitudes Towards Holidays To Spain, March 2014
affluent Most Likely To Place Emphasis On Food And Culture
political Stability Gives Spain An Edge Against Certain Rival Destinations
for Some Spain’s Popularity Among Brits Is A Drawback
enthusiasm About Spain Highest Among Those Who’ve Already Visited
figure 41: Attitudes Towards Holidays To Spain, By Holidays To Spain Taken In The Past Five Years, March 2014
Holidays to Spain - UK - May 2014

4. appendix – Market Size And Forecast
figure 42: Holidays To Spain Volume Forecast, Best- And Worst-case Scenarios, 2013-18
figure 43: Holidays To Spain Value Forecast, Best- And Worst-case Scenarios, 2013-18
appendix – Holidays To Spain Taken In The Past Five Years
figure 44: Holidays To Spain Taken In The Past Five Years, By Demographics, March 2014
appendix – Types Of Holidays Taken To Spain
figure 45: Most Popular Types Of Holidays Taken To Spain In The Past Five Years, By Demographics, March 2014
figure 46: Next Most Popular Types Of Holidays Taken To Spain In The Past Five Years, By Demographics, March 2014
appendix – Regions Of Spain Stayed In
figure 47: Regions Of Spain Stayed In During The Past Five Years, By Types Of Holidays Taken To Spain In The Past Five Years, March 2014
figure 48: Most Popular Regions Of Spain Stayed In During The Past Five Years, By Demographics, March 2014
figure 49: Next Most Popular Regions Of Spain Stayed In During The Past Five Years, By Demographics, March 2014
appendix – Regions Of Spain Interested In Staying In
figure 50: Regions Of Spain Interested In Visiting On Holiday, By Holidays To Spain Taken In The Past Five Years, March 2014
figure 51: Most Popular Regions Of Spain Interested In Visiting, By Demographics, March 2014
figure 52: Next Most Popular Regions Of Spain Interested In Visiting, By Demographics, March 2014
figure 53: Other Regions Of Spain Interested In Visiting, By Demographics, March 2014
appendix – Booking Method
figure 54: Most Popular Booking Process, By Demographics, March 2014
figure 55: Next Most Popular Booking Process, By Demographics, March 2014
appendix – Online Booking Methods
figure 56: Online Booking Method Used For Holidays To Spain – Individual Supplier Website, By Demographics, March 2014
figure 57: Online Booking Method Used For Holidays To Spain – Travel Website, By Demographics, March 2014
figure 58: Online Booking Method Used For Holidays To Spain – Tour Operator Website, By Demographics, March 2014
figure 59: Online Booking Method Used For Holidays To Spain – A Holiday Rental Website, By Demographics, March 2014
figure 60: Online Booking Method Used For Holidays To Spain – Other Type Of Website, By Demographics, March 2014
figure 61: Online Booking Method Used For Holidays To Spain – I Did Not Use This, By Demographics, March 2014
figure 62: Online Booking Method Used For Holidays To Spain – Don’t Know/can’t Remember, By Demographics, March 2014
appendix – Attitudes Towards Holidays To Spain
figure 63: Attitudes Towards Holidays To Spain, By Holidays To Spain Taken In The Past Five Years, March 2014
figure 64: Agreement With The Statement ‘the Warmer Weather In Spain Makes It An Appealing Holiday Destination’, By Demographics, March
2014
figure 65: Agreement With The Statement ‘spanish Culture Makes It An Attractive Destination’, By Demographics, March 2014
figure 66: Agreement With The Statement ‘spain Is A Welcoming Holiday Destination’, By Demographics, March 2014
figure 67: Agreement With The Statement ‘spain Is A Great Place For A Short Break’, By Demographics, March 2014
figure 68: Agreement With The Statement ‘it Is Worth Visiting Spain To Try Local Food And Drink’, By Demographics, March 2014
figure 69: Agreement With The Statement ‘i Feel/would Feel Safe Visiting Spain Compared To Other Popular Destinations’, By Demographics,
March 2014
figure 70: Agreement With The Statement ‘going On A Holiday To Spain Is Good Value For Money’, By Demographics, March 2014
figure 71: Agreement With The Statement ‘spain Is A Good Place To Go With Children’, By Demographics, March 2014
figure 72: Agreement With The Statement ‘spain Is One Of The Best Places To Go On Holiday In Europe’, By Demographics, March 2014
figure 73: Agreement With The Statement ‘i’d Prefer To Visit Other Countries With Fewer British Tourists Than Spain’, By
Demographics, March 2014
figure 74: Agreement With The Statement ‘it’s Important To Be Able To Speak Spanish, If You Are Going On Holiday To Spain’, By
Demographics, March 2014
figure 75: Attitudes Towards Holidays To Spain – I Wouldn’t Be Able To Afford To Take A Holiday In Spain^, By Demographics, March 2014
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Holidays to Spain - UK - May 2014

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Holidays to Spain - UK - May 2014