Full Service Restaurants - China - December 2013

The full service restaurant market in China has seen a decline in the ra...
multi-brand Strategy To Cater To The Needs Of Different Consumer Segments
packaged Food Retailing Becomes A New Source Of ...
online Promotion Offers
long-term Sustainability – Retaining Premium Brand Image And Building Customer Loyalty
high-...
figure 63: Next Most Popular Factors For Selecting Full Service Restaurants – Top Three Factors, By Demographics, Oc...
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Full Service Restaurants Market in China to December 2013: Industry Analysis and Forecast

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Full Service Restaurants Market in China to December 2013: Industry Analysis and Forecast

  1. 1. Full Service Restaurants - China - December 2013 The full service restaurant market in China has seen a decline in the rate of growth in recent years, impacted by the slackened economic growth. However, the ever-increasing consumer spending power still implies growth opportunities for restaurants which are able to cater to the needs of particular consumer groups. table Of Content introduction definition methodology abbreviations executive Summary the Market figure 1: Total China Full Service Restaurant Revenues, 2008-18 figure 2: Frequency Of Eating Out At Different Types Of Restaurants, October 2013 companies And Brands figure 3: Top 10 Public Listed Full Service Restaurant Chains In China, By Revenue (rmb Million), 2011 And 2012 the Consumer usage Of Different Types Of Restaurants figure 4: Occasions For Eating Out At Restaurants, October 2013 important Factors For Selecting Full Service Restaurants figure 5: Important Factors For Selecting Full Service Restaurants, October 2013 attractive Value-added Services figure 6: Attractive Value-added Services, October 2013 factors Driving Consumers To Try New Restaurants figure 7: Factors Driving Consumers To Try New Restaurants, October 2013 attitudes Towards Full Service Restaurants figure 8: Attitudes Towards Full Service Restaurants, October 2013 key Trends multi-brand Strategy To Appeal To Different Consumer Segments high-end Restaurants To Appeal To The Majority Of The Public ride On The Trend Of Consumers Moving Towards A Healthier Diet what We Think the Market key Points market Size And Forecast figure 9: China Full Service Restaurant Market, Value Sales, 2008-18 figure 10: China Full Service Restaurant Market, Value Sales, 2008-18 market Growth Drivers sustained Economic Growth ongoing Urbanisation Progress rising Personal And Household Income figure 11: Per Capita Net Income And Actual Growth Rate Of Urban And Rural Residents In China, 2008-12 figure 12: Number Of Full Service Restaurant Outlets And Revenue Sales In China, 2008-12 growing Desire For Family/friends Gathering During Leisure Time potential Barriers increasing Cost Of Labour increasing Cost Of Real Estate Rentals rising Commodity Prices anti-extravagance Campaign market Segmentation figure 13: Number Of Different Restaurant Types Have Been To In The Past 12 Months, October 2013 figure 14: Frequency Of Eating Out At Different Types Of Restaurants, October 2013 companies And Brands key Points key Brands figure 15: Top 10 Public Listed Full Service Restaurant Chains In China, By Revenue (rmb Million), 2010-12 company Trend And Innovations Full Service Restaurants - China - December 2013
  2. 2. multi-brand Strategy To Cater To The Needs Of Different Consumer Segments packaged Food Retailing Becomes A New Source Of Income companies fine Dining Full Service Restaurants hai Di Lao Hot Pot wow Prime Group beijing Xiangeqing Co. china Quanjude (group) Co. xiao Nan Guo Holdings casual Dining Full Service Restaurants ajisen (china) Holdings Ltd xiao Fei Yang (little Sheep) pizza Hut tsui Wah Holdings Limited the Consumer – Usage Of Different Types Of Restaurants key Points different Types Of Restaurants Apply To Different Usage Occasions figure 16: Occasions For Eating Out At Restaurants, October 2013 the Consumer – Important Factors For Selecting Full Service Restaurants key Points taste And Hygiene Are Most Important figure 17: Important Factors For Selecting Full Service Restaurants, October 2013 figure 18: Selected Important Factors In Selecting Full Service Restaurants, By Income Groups, October 2013 figure 19: Selected Important Factors In Selecting Full Service Restaurants, By Gender And Age Groups, October 2013 the Consumer – Attractive Value-added Services key Points consumers Look For More Flexibility In Customising Their Dishes figure 20: Attractive Value-added Services, October 2013 figure 21: Selected Attractive Value-added Services, By Gender And Age Groups, October 2013 figure 22: Selected Attractive Value-added Services, By Income Groups, October 2013 the Consumer – Factors Driving Consumers To Try New Restaurants key Points special Offers And Promotions Can Act As Effective Energisers To Restaurants To Gain Trial Besides Good Word Of Mouth figure 23: Factors Driving Consumers To Try New Restaurants, October 2013 figure 24: Selected Factors Driving Consumers To Try New Restaurants, By Gender And Age Groups, October 2013 figure 25: Selected Factors Driving Consumers To Try A New Restaurant, By Income Groups, October 2013 the Consumer – Attitudes Towards Full Service Restaurants key Points consumers Show Enthusiasm Towards Trying Different Types Of Dishes And Restaurants figure 26: Attitudes Towards Full Service Restaurants, October 2013 there Are Opportunities For Trade-up figure 27: Attitudes Towards Full Service Restaurants, By Income Groups, October 2013 key Issue – Multi-brand Strategy To Appeal To Different Consumer Segments key Points segmenting Consumers Based On Psychographics tailor Restaurant Propositions To Different Consumer Segments figure 28: Consumer Segmentation, By Important Factors For Selecting Full Service Restaurants, October 2013 what Does It Mean? key Issue – High-end Restaurants To Appeal To The Majority Of The Public key Points spending On Business Meals And Government’s Banquets Is Going To Decline short-term Goal – Attracting Mass Consumers For Trial menu Renovation special Lunch Offers Full Service Restaurants - China - December 2013
  3. 3. online Promotion Offers long-term Sustainability – Retaining Premium Brand Image And Building Customer Loyalty high-quality Food, Good Dining Environment And Rare Food Materials All Contribute To Premium Value Perceptions figure 29: Consumer Segments, By Selected Attitudes Towards Full Service Restaurants (any Agree), October 2013 restaurant Companies Need To Take Into Considerations Consumers’ Purchasing Capabilities When Designing The Menu what Does It Mean? key Issue – Riding On The Healthy Eating Trend key Points intensifying Competition Pushes Restaurant Companies To Keep Innovating Their Menus consumers Attach Great Importance To Food Safety consumers Are Looking For Healthier Food menu Innovation Focusing On “healthiness” Is The Emerging Trend adding “hygiene” Elements Into Traditional Chinese Way Of Cooking And Sharing Food menu Innovation Using Healthy Food Materials emphasising Healthy Benefits Of The Dishes figure 30: Example: Health Benefits Of Each Of Shang-tang’s Recommended Soup, 2013 what Does It Mean? appendix – Frequency Of Eating Out At Different Types Of Restaurants figure 31: Most Popular Frequency Of Eating Out At Restaurants, October 2013 figure 32: Next Most Popular Frequency Of Eating Out At Restaurants, October 2013 figure 33: Most Popular Frequency Of Eating Out At Restaurants – Hot Pot Restaurants, By Demographics, October 2013 figure 34: Next Most Popular Frequency Of Eating Out At Restaurants – Hot Pot Restaurants, By Demographics, October 2013 figure 35: Most Popular Frequency Of Eating Out At Restaurants – Foreign Fine Dining Restaurants, Costing Rmb100 Or Above Per Person, By Demographics, October 2013 figure 36: Next Most Popular Frequency Of Eating Out At Restaurants – Foreign Fine Dining Restaurants, Costing Rmb100 Or Above Per Person, By Demographics, October 2013 figure 37: Most Popular Frequency Of Eating Out At Restaurants – Chinese Fine Dining Restaurant, Costing Rmb100 Or Above Per Person, By Demographics, October 2013 figure 38: Next Most Popular Frequency Of Eating Out At Restaurants – Chinese Fine Dining Restaurant, Costing Rmb100 Or Above Per Person, By Demographics, October 2013 figure 39: Most Popular Frequency Of Eating Out At Restaurants – Foreign Casual Dining Restaurant, Costing Less Than Rmb100 Per Person, By Demographics, October 2013 figure 40: Next Most Popular Frequency Of Eating Out At Restaurants – Foreign Casual Dining Restaurant, Costing Less Than Rmb100 Per Person, By Demographics, October 2013 figure 41: Most Popular Frequency Of Eating Out At Restaurants – Chinese Casual Dining Restaurants, Costing Less Than Rmb100 Per Person, By Demographics, October 2013 figure 42: Next Most Popular Frequency Of Eating Out At Restaurants – Chinese Casual Dining Restaurants, Costing Less Than Rmb100 Per Person, By Demographics, October 2013 figure 43: Most Popular Frequency Of Eating Out At Restaurants – Fast Food Restaurants, By Demographics, October 2013 figure 44: Next Most Popular Frequency Of Eating Out At Restaurants – Fast Food Restaurants, By Demographics, October 2013 figure 45: Most Popular Frequency Of Eating Out At Restaurants – Self-service Buffet, By Demographics, October 2013 figure 46: Next Most Popular Frequency Of Eating Out At Restaurants – Self-service Buffet, By Demographics, October 2013 figure 47: Most Popular Frequency Of Eating Out At Restaurants – Café, By Demographics, October 2013 figure 48: Next Most Popular Frequency Of Eating Out At Restaurants – Café, By Demographics, October 2013 appendix – Occasions For Eating Out At Restaurants figure 49: Occasions For Eating Out At Restaurants, October 2013 figure 50: Occasions For Eating Out At Restaurants, October 2013 figure 51: Most Popular Occasions For Eating Out At Restaurants – Hot Pot Restaurant, By Demographics, October 2013 figure 52: Next Most Popular Occasions For Eating Out At Restaurants – Hot Pot Restaurant, By Demographics, October 2013 figure 53: Most Popular Occasions For Eating Out At Restaurants – Foreign Fine Dining Restaurant, By Demographics, October 2013 figure 54: Next Most Popular Occasions For Eating Out At Restaurants – Foreign Fine Dining Restaurant, By Demographics, October 2013 figure 55: Most Popular Occasions For Eating Out At Restaurants – Chinese Fine Dining Restaurant, By Demographics, October 2013 figure 56: Next Most Popular Occasions For Eating Out At Restaurants – Chinese Fine Dining Restaurant, By Demographics, October 2013 figure 57: Most Popular Occasions For Eating Out At Restaurants – Foreign Casual Dining Restaurant, By Demographics, October 2013 figure 58: Next Most Popular Occasions For Eating Out At Restaurants – Foreign Casual Dining Restaurant, By Demographics, October 2013 figure 59: Most Popular Occasions For Eating Out At Restaurants – Chinese Casual Dining Restaurants, By Demographics, October 2013 figure 60: Next Most Popular Occasions For Eating Out At Restaurants – Chinese Casual Dining Restaurants, By Demographics, October 2013 appendix – Important Factors For Selecting Full Service Restaurants figure 61: Important Factors For Selecting Full Service Restaurants, October 2013 figure 62: Most Popular Factors For Selecting Full Service Restaurants –top Three Factors, By Demographics, October 2013 Full Service Restaurants - China - December 2013
  4. 4. figure 63: Next Most Popular Factors For Selecting Full Service Restaurants – Top Three Factors, By Demographics, October 2013 figure 64: Most Popular Factors For Selecting Full Service Restaurants – Rank 1, By Demographics, October 2013 figure 65: Next Most Popular Factors For Selecting Full Service Restaurants – Rank 1, By Demographics, October 2013 appendix – Attractive Value-added Services figure 66: Attractive Value-added Services, October 2013 figure 67: Most Popular Attractive Value-added Services, By Demographics, October 2013 figure 68: Next Most Popular Attractive Value-added Services, By Demographics, October 2013 figure 69: Other Attractive Value-added Services, By Demographics, October 2013 appendix – Factors Driving Consumers To Try New Restaurants figure 70: Factors Driving Consumers To Try New Restaurants, October 2013 figure 71: Most Popular Factors Driving Consumers To Try New Restaurants – Rank 1, By Demographics, October 2013 figure 72: Next Most Popular Factors Driving Consumers To Try New Restaurants – Rank 1, By Demographics, October 2013 appendix – Attitudes Towards Full Service Restaurants figure 73: Attitudes Towards Full Service Restaurants, October 2013 figure 74: Agreement With The Statement ‘it Is Fun To Try A New Type Of Dish’, By Demographics, October 2013 figure 75: Agreement With The Statement ‘it’s Fun To Try A New Restaurant Rather Than Sticking To The Same One’, By Demographics, October 2013 figure 76: Agreement With The Statement ‘i Like People To Know About My Dining Experiences’, By Demographics, October 2013 figure 77: Agreement With The Statement ‘it Is Worth Paying More For A Better Dining Experience’, By Demographics, October 2013 figure 78: Agreement With The Statement ‘it Is Worth Paying More To Dine At Restaurants Offering Food Of Better Quality’, By Demographics, October 2013 figure 79: Agreement With The Statement ‘it Is Worth Paying More To Dine At Restaurants Offering Rare Food On The Menu’, By Demographics, October 2013 figure 80: Agreement With The Statement ‘fine Dining Restaurants Offer More Tasty Dishes Than The Casual Ones’, By Demographics, October 2013 figure 81: Agreement With The Statement ‘eating At Fine Dining Restaurants Is A Reflection Of My Social Status’, By Demographics, October 2013 figure 82: Agreement With The Statement ‘i Would Be Interested In Trying International Cuisines That Are Difficult To Cook At Home’, By Demographics, October 2013 figure 83: Agreement With The Statement ‘i Would Rather Stick To Chinese Restaurants Because I’m Used To The Taste’, By Demographics, October 2013 figure 84: Agreement With The Statement ‘dishes Made By Professional Cooks Are More Nutritious Than Those Made At Home’, By Demographics, October 2013 figure 85: Agreement With The Statement ‘i Worry About The Impact On My Health When Eating Out At Restaurants’, By Demographics, October 2013 appendix – Target Group (consumer Segments) Analysis figure 86: Target Groups, By Demographics, October 2013 figure 87: Important Factors For Selecting Full Service Restaurants, By Target Groups, October 2013 figure 88: Attractive Value-added Services, By Target Groups, October 2013 figure 89: Factors Driving Consumers To Try New Restaurants, By Target Groups, October 2013 figure 90: Attitudes Towards Full Service Restaurants, By Target Groups, October 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Full Service Restaurants - China - December 2013

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