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HOW SEMANTIC SEARCH DRIVES
TRUST AND CREATES AUTHORITY
David Amerland
http://davidamerland.com
Presented at Technical Busi...
Search used to be like this:
Which means the web used to be
like this:
When everything is
compartmentalized it
becomes difficult to
understand what things really
mean or how true they are.
Websites come and go
Say “goodbye”
to evil:
And“Hello”
to friendly:
Welcome
And anyone can be anyone…
Semantic Search finds and joins the
dots of our digital life
Fleshing out the “who” from the
“what”:
TRUST
AND JUST “LIKE THAT” SCORES DETERMINED BY
ALGORITHMS AND HUMAN QUALITIES BEGIN TO OVERLAP
BUILDING TRUST
The trust growth curve
Assessment
Connection
Contact
Perception
What does it take?
Communication
Connectivity
Time spent building online relationships
AmountofDatathatyouproduce
Trust
Authority
Semantic Search Demands
Reputation
Becoming an “Authority” requires:
• Identity
• Conversations
• Sharing
• Presence
• Relationships
• Reputation
• Communiti...
It all comes together in the Knowledge Graph
When search only looked
at code it was easy to keep
online and offline activities
separate.
Online Pressing Requirement: C...
Now our professional connections
define who we are:
Source: LinkedIn
The Online and Offline worlds are
converging through our devices
By bridging
the online and
offline worlds
semantic
search makes
everything we
do matter.
Resources
• <Google Semantic Search>
<http://goo.gl/wcL9fS>
• <Google+ Hangouts for Business>
http://goo.gl/AVWmEh
• http:...
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How semantic search drives trust and creates authority

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Semantic search bridges the online and offline worlds by mapping the connectivity of our relationships and their impact and ascribing a value score to the connection. The result is that human qualities such as trust, authority and reputation now begin to matter as they help increase visibility in search.

Published in: Marketing, Technology, Education

How semantic search drives trust and creates authority

  1. 1. HOW SEMANTIC SEARCH DRIVES TRUST AND CREATES AUTHORITY David Amerland http://davidamerland.com Presented at Technical Business Groups (TBC) conference
  2. 2. Search used to be like this:
  3. 3. Which means the web used to be like this:
  4. 4. When everything is compartmentalized it becomes difficult to understand what things really mean or how true they are.
  5. 5. Websites come and go Say “goodbye” to evil: And“Hello” to friendly:
  6. 6. Welcome And anyone can be anyone…
  7. 7. Semantic Search finds and joins the dots of our digital life
  8. 8. Fleshing out the “who” from the “what”:
  9. 9. TRUST AND JUST “LIKE THAT” SCORES DETERMINED BY ALGORITHMS AND HUMAN QUALITIES BEGIN TO OVERLAP
  10. 10. BUILDING TRUST The trust growth curve Assessment Connection Contact Perception
  11. 11. What does it take? Communication Connectivity
  12. 12. Time spent building online relationships AmountofDatathatyouproduce Trust Authority Semantic Search Demands Reputation
  13. 13. Becoming an “Authority” requires: • Identity • Conversations • Sharing • Presence • Relationships • Reputation • Communities/groups
  14. 14. It all comes together in the Knowledge Graph
  15. 15. When search only looked at code it was easy to keep online and offline activities separate. Online Pressing Requirement: Clean code and smooth browsing experience Offline Pressing Requirement: increase profits at any cost.
  16. 16. Now our professional connections define who we are: Source: LinkedIn
  17. 17. The Online and Offline worlds are converging through our devices
  18. 18. By bridging the online and offline worlds semantic search makes everything we do matter.
  19. 19. Resources • <Google Semantic Search> <http://goo.gl/wcL9fS> • <Google+ Hangouts for Business> http://goo.gl/AVWmEh • http://davidamerland.com

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