2. I’m Going To Show You The Steps For A Little known Online Strategy How to get a website online in 48 hours How you present your website to your prospective client. (what your website should say to make your phone ring). How to get top ten local listing in Google inside two - four weeks. How to get all the above done for you for loads less than you think.
3. Important Housekeeping The information I am about to give you is for Raw Members Only. By the time we get to the end of this presentation you will quickly realise that not only will this give you a massive edge over your local competitors, you will also be able to implement this into multiple areas of your business.
4. Just So You know With web design knowledge, marketing knowledge and all the other stuff that comes along with being in business online I decided to release a book called “Local Search Domination”. This book has been written to help bricks and mortar businesses to get a look in online, and has now been downloaded on the internet over 2000 times in the last 9 months. (including Amazon.com) My very first business was a traditional bricks and mortar affair (Plant and Tool Hire) so I have seen both sides of the story.
5. Your Local Online Strategy Ok so first your going to need a website (if you already have one please don't run off as this still applies to you). Static or Dynamic.
6. Getting Set Up Buy a domain name from www.123-reg.co.uk (must be relative to your service and area) Before you get a website running you need hosting so go to www.hostgator.com. If you have a preference to a UK based Host go to www.eukost.com. When Hosting is up click on the Fantisco icon and voila your basic wordpress website is live Log in to your wordpress, and choose a theme.
7. Now Fill Your Site With ContentHome –About –Contact (will do for now) You need some relevant text copy for your website to tell your visitors who you are, what you do and how they can get it. Don't worry about mission statements or unique selling propositions just yet. Pick a few images that relate to your company, if you have no images go to www.istockphoto.com (DO NOT COPY IMAGES FROM THE INTERNET). Add necessary Plug ins.
8. Get On Google Top Ten Sign up for a Google places account Enter all your details (make sure that the contact details are EXACTLY THE SAME as on your new website). Do not get spammy with your details in Google Places. Add images and You Tube Video. Email all your associates for a testimonial on your Google places account. (DO NOT POST THESE YOURSELF GOOGLE KNOWS YOUR IP ADDRESS).
9. Finnish The Job Post your details on as many local Directories as possible (15 to 20 is usually enough) Like Yell.com, Free Index, Thompson Local etc. There are more things you could do to make sure your site gets indexed quickly like, posting to social media, posting an article to an article directory or asking a business colleague to add a link to their site. Add content every week – month to your site.
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11. Phew! Now you know why 95% of UK businesses are not implementing this strategy. But the only tough part is getting set up. I know most small companies do not have the time to go through even this short learning curve. You guessed it, I have a solution.
12. Option 1 Option 1: Website set up and live on the web – Home Page – About Page – Contact Page PLUS Bonus : Free video tutorials to show you how to update your site, add images, pages, links, video. Free hosting for 1 year (worth £65 per year). £150 (quote Raw 1)
13. Option 2 Option 2: Website set up and live on the web – Home Page – About Page – Contact Page –Free video tutorials to show you how to update your site, add images, pages, links, video. Free hosting for 1 year (worth £65 per year). PLUS :Site Optimised for your local business (includes all necessary plug ins).£350 (quote Raw 2)
14. Option 3 Option 3: Website set up and live on the web – Home Page – About Page – Contact Page –Free video tutorials to show you how to update your site, add images, pages, links, video. Free hosting for 1 year (worth £65 per year). PLUS :Site Optimised for your local business (includes all necessary plug ins)PLUS: Complete Google Places set up. £450 (quote Raw 3)
