MediaMobz © 2014 - Confidential and Not for Distribution
Closing the gap between digital content strategy and execution
Dr...
MediaMobz © 2014 - Confidential and Not for Distribution
Do you have a digital media strategy for 2014?
How about a digita...
MediaMobz © 2014 - Confidential and Not for Distribution
Running out and starting to create video might
not be the best fi...
MediaMobz © 2014 - Confidential and Not for Distribution
Which content in my schedule can be created
from assets already o...
MediaMobz © 2014 - Confidential and Not for Distribution
Is video really affordable?
MediaMobz © 2014 - Confidential and Not for Distribution
Working with a producer?
Clearly define outcomes
Do you have a cl...
MediaMobz © 2014 - Confidential and Not for Distribution
All dressed up and nowhere to go?
Publishing and distribution are...
MediaMobz © 2014 - Confidential and Not for Distribution
If you’re interested in learning more about publishing schedules
...
MediaMobz © 2014 - Confidential and Not for Distribution
support@mediamobz.com or +1 (800) 816-7048
Driving business by sc...
MediaMobz © 2014 - Confidential and Not for Distribution
support@mediamobz.com or +1 (800) 816-7048
Driving business by sc...
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MediaMobz Demistifying Video

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Here is a guide to shaping your video and digital media strategy. Just grab a piece of paper of open a document and answer these questions and you will have the start of a great digital media strategy. If you want to innovate on this let us know we would love to hear from you.

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  • Do you have a digital media strategy for 2014?
    How about a digital publishing schedule driven by product launches, branding needs and events?
    If not, this might be a very good starting point.
    Remember, business outcomes whether that be better customer engagement, movement through funnel, branding, etc. should be the focus of your video and content creation schedule.
  • Let’s do an inventory of all your digital assets albeit videos, podcasts, photos, html text, websites, etc.
  • This will be some examples of working with producers and the associated costs.
  • Linda $500K
  • MediaMobz Demistifying Video

    1. 1. MediaMobz © 2014 - Confidential and Not for Distribution Closing the gap between digital content strategy and execution Driving business by scaling video creation and publishing
    2. 2. MediaMobz © 2014 - Confidential and Not for Distribution Do you have a digital media strategy for 2014? How about a digital publishing schedule driven by product launches, branding needs and events? If not, this might be a very good starting point. Remember, focus on business outcomes Video Vision, Ambition
    3. 3. MediaMobz © 2014 - Confidential and Not for Distribution Running out and starting to create video might not be the best first step. What do you have to work with? Which videos can be created by leveraging assets you already have on hand? Where do We Start?
    4. 4. MediaMobz © 2014 - Confidential and Not for Distribution Which content in my schedule can be created from assets already on hand? What’s left? Which content is my priority noting that priorities change. How much will it cost me to fill this gap, specifically the gap in video? Can I afford to fill all or part of the video gap? Identify the Gap. Fill the Gap?
    5. 5. MediaMobz © 2014 - Confidential and Not for Distribution Is video really affordable?
    6. 6. MediaMobz © 2014 - Confidential and Not for Distribution Working with a producer? Clearly define outcomes Do you have a clear story line? Build a creative brief, share examples Clear roles on logistics Timely review and feedback Stay engaged throughout the process
    7. 7. MediaMobz © 2014 - Confidential and Not for Distribution All dressed up and nowhere to go? Publishing and distribution are key. Will you simply post on YouTube, your website? What about content marketing via emails, newsletters, your blog, etc. What about Twitter, Facebook, LinkedIn and other social channels? Will you take your videos to where your prospect, customer are most likely to be? What is the meaning of success and how do you measure it?
    8. 8. MediaMobz © 2014 - Confidential and Not for Distribution If you’re interested in learning more about publishing schedules and business storytelling, join Karen Dietz, PhD., author of Business Storytelling for Dummies on 18th April 2014.
    9. 9. MediaMobz © 2014 - Confidential and Not for Distribution support@mediamobz.com or +1 (800) 816-7048 Driving business by scaling video creation and publishing
    10. 10. MediaMobz © 2014 - Confidential and Not for Distribution support@mediamobz.com or +1 (800) 816-7048 Driving business by scaling video creation and publishing

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